May 19 | Daytona Takes Home Prestigious Award

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Daytona International Speedway’s new $400 million motorsports stadium was named Sports Facility of the Year last night at Sports Business Journal’s 2016 Sports Business Awards in New York City.

Daytona International Speedway

Daytona International Speedway’s (DIS) new $400 million motorsports stadium was named Sports Facility of the Year last night at Sports Business Journal’s 2016 Sports Business Awards in New York City.  


The Sports Business Awards recognize excellence and outstanding achievement in the business of sports. DIS topped a competitive field consisting of Avaya Stadium (San Jose Earthquakes), Bill Snyder Family Stadium (Kansas State University Wildcats), Kyle Field (Texas A&M Aggies) and Petco Park (San Diego Padres).


“We’re honored to receive this prestigious award for our new motorsports stadium,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “Our employees, fans and partners deserve the credit for helping us transform the vision into reality.”


The motorsports stadium officially debuted during the 2016 Rolex 24 At Daytona and 2016 DAYTONA 500. DIS has a full calendar of events scheduled for the remainder of the year, including the Country 500 Music Festival (May 27-29), Coke Zero 400 Powered By Coca-Cola (July 2) and the Ferrari World Finals (December 1-4).


About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.


The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network, and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s website at www.InternationalSpeedwayCorporation.com.


About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

May 09 | Axalta Signs On As Final Founding Partner For DAYTONA

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International Speedway Corporation and Axalta Coating Systems a leading global manufacturer of liquid and powder coatings, announced today a multi-year partnership that will make Axalta the fifth Founding Partner at Daytona International Speedway’s new motorsports stadium.

Axalta Gate

International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) and  Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings, announced today a multi-year partnership that will make Axalta the fifth Founding Partner at Daytona International Speedway’s (DIS) new motorsports stadium.


“Axalta has been a long-standing and strong sponsor of our sport for many years and we’re thrilled to welcome them as a partner at Daytona International Speedway,” said ISC Chief Executive Officer Lesa France Kennedy. “Their activation will enable us to further enhance the fan and spectator experience which is a main focus of our new stadium.”


The multi-year agreement will provide Axalta with naming rights for the Center injector as well as branding rights within specific areas of the “World Center of Racing” zone, the central "neighborhood" overlooking the famed start/finish line inside the new stadium. The "World Center of Racing" zone is roughly the area of two football fields and celebrates the history and legacy of racing at DIS while featuring retail and dining areas, dozens of video screens and open sight-line views of the racetrack.


“All of us at Axalta are tremendously excited to be a sponsor of the Daytona International Speedway, especially as we celebrate our company’s 150th anniversary in the coatings industry,” explained Axalta Chairman and CEO Charlie Shaver. “Daytona is an American icon synonymous with the sport of racing not only across the nation but around the world. We are proud to be able to associate the paint and other coatings that we supply the global transportation industry with the technology that underpins racing and the superior performance that the cars deliver on the track at every race.”   


Axalta will receive 32,000 square feet of branding and engagement opportunities in the Center injector that vertically span four concourse levels along with a dedicated display activation area in the redesigned Midway (located near its injector). Financial terms of the agreement were not disclosed.


“We’re honored to welcome Axalta to our family of Founding Partners,” said Daytona International Speedway President Chip Wile. “Their activation in the Center injector will be a great fit for our motorsports stadium while creating exciting engagement opportunities.”


Through the partnership, Axalta furthers its strong commitment to motorsports. Axalta serves as a primary sponsor of Dale Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet SS team as part of its longstanding, 24-year partnership with Hendrick Motorsports. Additionally, Axalta recently served as the sponsor of the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race at Phoenix International Raceway (PIR).


About ISC

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.


The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network, and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and through its subsidiary Motorsports Authentics, produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s website at www.InternationalSpeedwayCorporation.com.


About Axalta Coating Systems – Celebrating 150 Years in the Coatings Industry

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.


About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Feb 23 | Daytona International Speedway Selects Tripleplay Digital Signage, IPTV and Video Streaming Platform to Deliver Content to 1,400 Screens

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World leading IPTV, Digital Signage and Video Streaming solutions manufacturer, Tripleplay, has been selected to deliver live streaming content, communications, digital menus and interactive TV services to 1,400 screens.

Tripleplay Logo

World leading IPTV, Digital Signage and Video Streaming solutions manufacturer, Tripleplay, has been selected by Daytona International Speedway (DIS) to deliver live streaming content, communications, digital menus and interactive TV services to 1,400 screens around its new motorsports stadium. Additionally, Tripleplay becomes the latest partner to join the Daytona Technology Platform Powered by CDW.


The Daytona Technology Platform Powered by CDW is designed specifically for companies supporting the technological advances at the new motorsports stadium. Participation in the Platform also enables them to showcase their involvement through an onsite marketing presence.


“Tripleplay is providing valuable solutions to help us deliver a great fan experience,” said Daytona International Speedway President Joie Chitwood III. “Their technology is an ideal fit for our new stadium and we’re thrilled to have them join our team.”


Screens will be located within hospitality and corporate suites with integration into AMX control systems, concession stands and retail units for product promotion and live digital menu boards, infield video display boards and stadium concourses for live race playback and advertising.


Tripleplay Executive Vice President for North America, Paul Harris commented, “Working with such an iconic name as Daytona International Speedway is not only a great honor for the business but also a fantastic seal of approval for our technology in the US sports industry.”


“The scope of the Tripleplay solution here is phenomenal, it is designed to deliver to every part of the stadium and to every spectator; enhancing the experience and ensuring maximum revenue generation opportunities for Daytona International Speedway. We look forward to building our relationship with the team here and delivering a spectacular experience for every fan who enters this 101,500 seat stadium.”


As a participant, Tripleplay receives special recognition as a Daytona Technology Platform Powered by CDW partner within the stadium, along with corporate hospitality opportunities for entertaining guests during major events.


Tripleplay’s platform has been implemented by some of the world’s biggest sports venues and teams including All England Lawn Tennis Association (Wimbledon), Manchester City FC, Twickenham Stadium, Stade France, Chelsea FC, New York City FC, Amalie Arena and The SSE Hydro, voted world’s number 1 live music venue in 2015.


About Tripleplay

Tripleplay Services is a specialist digital television, signage and video streaming software provider offering products and services designed to meet the needs of enterprise customers including corporate users, education, retailers, hospitality, stadia and residential premises. Our customers are able to deliver television, on-demand video services and digital signage over IP using our open standards products which are designed for viewing on PCs, MAC, Set Top Box, Mobile Devices, Tablets and Smart TVs.


Tripleplay has regional headquarters in the UK, Spain, USA, Singapore and Australia and agents in Turkey, South Africa, Saudi Arabia, Germany and France, with a global partner network allowing it to provide local customer support to its extensive worldwide customer base.

www.tripleplay-services.com

www.twitter.com/tripleplayserv


About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Feb 09 | Top 10 New Additions at DAYTONA

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The World's First Motorsports Stadium

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Seating

20”-21” stadium seats come complete with comfortable seat backs, armrests, and cupholders for the first time in DAYTONA history. In addition, rows will be shorter, making for easier access to and from your seat.


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Views

Seating will be located higher than ever before as the stadium is extended to allow for views that rival those of race team spotters. In fact, the front row will be moved up to improve trackside views. A new PA system will allow all fans to enjoy race play-by-play and track announcements


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Concourses

The expansive, well-appointed new concourses at Daytona International Speedway present an innovative addition to the racing experience. Countless upgrades await the world’s best race fans as the number of restrooms have doubled, while concessions and merchandise points of sale have tripled in the now 90-foot wide covered concourse areas.


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Midway

A longtime fan-favorite, the Midway, has been relocated to a more fan-friendly location directly behind the new stadium. The massive area still remains a major hub of fan activity leading up to the green flag with a multitude of entertainment options lining the space, including sponsors’ displays and plentiful concession options.


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Injectors

Five massive fan injectors, each with a unique atmosphere, will greet fans as they enter into the new DAYTONA International Speedway. DAYTONA’s Founding Partners, Chevrolet, Florida Hospital, Sunoco and Toyota will each be represented at one of these entrances. Fans can expect to find thousands of square feet of engagement and entertainments in these spaces.

Wi-Fi

Daytona International Speedway will provide FREE Wi-Fi coverage in several areas, including the stadium concourses, Midway, the ball field and Sprint FANZONE.

Vertical Transportation

A complete retooling of the vertical transportation has made Daytona International Speedway the most accessible stadium in the country. 40 frontstretch escalators are the most of any outdoor stadium in the United States, while 17 elevators assure that all fans can experience a race day at DAYTONA without breaking a sweat.


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Hospitality Options

The stadium boasts 60 brand-new, trackside luxury suites that offer the perfect place to entertain family, friends, co-workers, and clients. Enjoy climate-controlled lounges filled with flat screen televisions before heading to the outdoor patios featuring wider seating and spectacular views of the track; all in a location to experience the energy, sights, and sounds of a DAYTONA race day. The brand-new Trioval Club provides fans with an affordable option that features an open-air bar and patio area, while overlooking the Midway and International Speedway Boulevard.

FPL Solar Circuit

The FPL Solar Pavilion and FPL Solar Patio, both of which are canopy-like structures that will offer shade and free Wi-Fi for race fans, along with FPL Solar Park, will collectively consist of more than 7,000 solar panels generating 2.1 megawatts of zero-emissions energy. The three solar structures will be located in the Midway, Sprint FANZONE and Lot 10 parking area.

Mobile App

The brand-new Daytona International Speedway Mobile App is the ultimate event companion for your race day experience. Key features include:

  • Turn-by-turn navigation within the new stadium and throughout the Speedway
  • Mark my spot parking locator
  • Customizable daily schedules
  • Push notifications to keep you updated on all the event happenings
  • Interactive, detailed maps
  • DAYTONA Reward Stations integration

Feb 03 | DAYTONA Rising New Features - New Midway

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Be sure to check out this brand-new area!

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A longtime event weekend staple, the Midway, has been relocated to a more fan-friendly location directly behind the new stadium, stretching from the Sunoco injector to the Florida Hospital injector. The massive area continues to be a major hub of fan activity leading up to the green flag with a multitude of entertainment options lining the space.


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• The Trackside Superstore by Fanatics debuts at Daytona, marking a new era with a faster shopper experience and a more expansive selection of souvenir items.

• Plentiful concessions options in multiple food court locations allow you to enjoy your favorite race day fare.

• Sponsors’ displays will fill the Midway with activations that provide an opportunity to win plenty of free products.

• The new pedestrian bridge will make it even easier for fans to access the Midway from parking areas.

• A partnership with Florida Power & Light will allow race fans to be able to seek rest and shade under the FPL Solar Pavilion in the Midway. The Pavilion, made up of thousands of solar panels, will generate zero-emissions energy.


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