Sep 29 | Daytona International Speedway Begins Installation of New, Larger Video Display Boards

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Enhanced Viewing Experience for Fans Seated in Motorsports Stadium and Sprint FANZONE

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As part of its ongoing commitment to improving the in-venue experience for fans, Daytona International Speedway (DIS) recently began the installation of two new, larger video display boards in the infield. The new boards, each measuring 40 feet tall by 80 feet wide, will accompany the two existing infield video screens and collectively provide 8,470 square feet of viewing for fans in the new motorsports stadium. Additionally, DIS will upgrade the video board and viewing experience in the Sprint FANZONE. 

The boards, placed using 3D modeling technology, will ensure an optimal viewing experience for fans. To hold the video boards in place, DIS will create a special structure measuring 80 feet tall by 80 feet wide.  

Fans in the Sprint FANZONE will now enjoy a new screen measuring 20 feet tall by 40 feet wide. Additionally, the Alert Today Florida Main Stage will be relocated to create better views of the new board as well as improve access and flow throughout the area. 

“We’re constantly looking at new offerings for our devoted fan base," said Daytona International Speedway President Joie Chitwood III. “The video boards and Sprint FANZONE upgrades, combined with the amenities related to our $400 million DAYTONA Rising project, will ensure that our fans have the best experience in motorsports.” 

Construction is scheduled to be completed by December 2015, in time for the debut of the DAYTONA Rising project in January 2016.

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About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Sep 22 | Sunoco Becomes Founding Partner of DAYTONA Rising Project At Daytona International Speedway

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The multi-year agreement will provide Sunoco with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Sunoco engagement and fan experiences that vertically span four concourse levels.

Sunoco

International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) and Sunoco announced today a multi-year partnership that will make Sunoco the fourth Founding Partner at Daytona International Speedway (DIS) as part of its historic $400 million DAYTONA Rising redevelopment project. 

The DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. DAYTONA Rising will transform DIS into the world’s first motorsports stadium with premium amenities and attractions. 

“Sunoco is a long-time partner of ISC and we’re excited to further develop our relationship,” said ISC Chief Executive Officer Lesa France Kennedy. “A brand synonymous with motorsports for many years, Sunoco will continue to be a great asset across the ISC enterprise adding to the overall fan experience.” 

The multi-year agreement will provide Sunoco with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Sunoco engagement and fan experiences that vertically span four concourse levels. Financial terms of the agreement were not disclosed. 

“This represents the next chapter of our long-term partnership with ISC,” said Sunoco Executive Vice President and Chief Marketing Officer Cynthia Archer. “ISC is taking the motorsports experience to new heights by creating a visually-compelling facility. Fans will be amazed when they see the new motorsports stadium and Sunoco’s engaging injector experience for the first time in 2016.”  

Additionally, Sunoco will have branding rights for one of the fan “neighborhoods” located near its injector. A total of 11 football field-size neighborhoods will be located throughout the new frontstretch, each featuring custom bar, retail and dining areas, as well as dozens of video screens. 

“We’re thrilled to welcome Sunoco as a DAYTONA Rising Founding Partner,” said Daytona International Speedway President Joie Chitwood III. “With a rich history and commitment to customers, Sunoco will enhance the race day experience for fans at the Speedway for years to come.” 

Through the partnership, Sunoco continues to build its heritage in motorsports. Sunoco has served as the Official Fuel of NASCAR® since 2004 and is the exclusive provider of Sunoco Green E15 racing fuel for NASCAR’s three national series: The NASCAR Sprint Cup SeriesTM, NASCAR XFINITY SeriesTM, and NASCAR Camping World Truck SeriesTM.

About ISC

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network, and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s website at www.InternationalSpeedwayCorporation.com.

About Sunoco Inc.

Sunoco, Inc., wholly owned by Energy Transfer Partners, L.P. (NYSE: ETP), markets motor fuels through more than 4,800 Sunoco-branded locations in 26 states. Sunoco Inc. also has more than 650 APlus branded convenience stores which are company-operated or operated by third-party dealers. It is the world’s largest manufacturer and marketer of racing gasoline and is the official fuel of NASCAR, IndyCar and NHRA. For more information on Sunoco Retail and to find a local Sunoco location, visit www.Sunoco.com.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest and YouTube. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Aug 07 | DAYTONA Rising August Project Update: DAYTONA Rising Hits Two-Year Mark

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“We’re thrilled to reach the two-year mark in the DAYTONA Rising project,” said President Joie Chitwood III.

DAYTONA Rising Update

After successfully hosting another series of events during last month’s Coke Zero 400 Weekend Powered By Coca-Cola, Daytona International Speedway turns its focus on the final stretch of construction activities related to the DAYTONA Rising project. 

“We’re thrilled to reach the two-year mark in the DAYTONA Rising project,” said Daytona International Speedway President Joie Chitwood III. “We will keep up the momentum and remain on schedule so that our fans can see the world’s first motorsports stadium in January 2016.” 

To date, over 40,000 new seats have been installed near the west end of the Speedway along with 14,000 seats in the east end. In addition, new concessions, restrooms, vertical transportation options and several new “neighborhood” areas are in place. 

Upcoming construction activities include:

  • Completion of escalator installation
  • Initial installation of solar array structure
  • Ongoing installation of trackside suite tower glass
  • Continued development of hospitality areas/suites

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.  

Toyota, Florida Hospital and Chevrolet are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 60,000 total square feet of engagement areas, branding rights for three of the injectors/entrances and three of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jul 01 | Chevrolet Becomes Founding Partner of DAYTONA Rising Project

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Beginning in 2016, the multi-year agreement will provide Chevrolet with naming rights for one of five fan injectors.

Chevy

International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) and Chevrolet today announced a multi-year partnership that will make Chevrolet a Founding Partner at Daytona International Speedway (DIS) as part of its DAYTONA Rising redevelopment project. 

The historic $400 million DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. DAYTONA Rising will transform DIS into the world’s first motorsports stadium, with premium amenities and attractions. 

Beginning in 2016, the multi-year agreement will provide Chevrolet with naming rights for one of five fan injectors. The massive, new and redesigned entry includes over 20,000 square feet of Chevrolet new vehicle displays and a fan engagement experience that vertically spans four concourse levels. Financial terms of the agreement were not disclosed. 

“Chevrolet has been an integral part of the ISC family for many years and we look forward to continuing our strong relationship,” said ISC Chief Executive Officer Lesa France Kennedy. “As part of their activation at DAYTONA Rising and other ISC facilities, Chevrolet will represent its iconic automotive brand through interactive experiences with fans.” 

Chevrolet will also have branding rights for one of the “neighborhoods” located near its injector.

Each football field-sized neighborhood will be located throughout the new frontstretch and feature retail and dining areas, as well as dozens of video screens. 

Additionally, Chevrolet will serve as an official partner of “The Great American Race,” the DAYTONA 500®, and receive official pace car rights in select years. 

“Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at ‘The World Center of Racing’ by partnering with International Speedway Corporation, Daytona International Speedway and the DAYTONA Rising project,” said Alan Batey, president GM North America. “We look forward to enhancing the experience for race fans here in Daytona with the new Chevrolet injector entrance and neighborhood.” 

In addition to the Founding Partner status with DAYTONA Rising, Chevrolet extended its pace car rights at several ISC facilities including Darlington Raceway®, Phoenix International Raceway® and Watkins Glen International® for various NASCAR and IMSA (International Motor Sports Association) events. 

“We’re excited to showcase Chevrolet’s legendary brand at DIS as part of DAYTONA Rising,” said Daytona International Speedway President Joie Chitwood III. “Their activation will elevate the race day experience at the new motorsports stadium, and continue to make them an integral part of the Speedway experience.” 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

Jun 30 | Fifth Third Bank Signs On as Official Bank of Daytona International Speedway

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Sponsorship Provides Marketing Opportunities Associated with Historic DAYTONA Rising Project, Solidifies Company’s Commitment to Motorsports

Fifth Third Bank

Daytona International Speedway today announced that Fifth Third Bank, a diversified financial services company, will become the official bank of the “World Center of Racing” and will integrate its ATMs into the redeveloped Speedway beginning in 2016. Additionally, Fifth Third Bank will serve as an official partner of the DAYTONA 500 and the Coke Zero 400 Powered By Coca-Cola.  

“The motorsports industry continues to be an important segment for Fifth Third Bank,” said Brian Lamb, president and CEO of Fifth Third Bank (North Florida). “We are proud to be the official bank of this landmark racing venue and its global sports brands, and we look forward to delivering innovative financial solutions to Daytona International Speedway as it continues to grow.” 

Effective immediately, the multi-year agreement will also provide Fifth Third Bank with fan engagement and corporate hospitality opportunities at the Speedway, as well as the ability to use Daytona International Speedway and its races’ marks and logos in Fifth Third Bank promotions. Financial terms of the agreement were not disclosed.

Lamb and Daytona International Speedway President Joie Chitwood III revealed the partnership today at the Fifth Third Bank Lake Eola building in Orlando, along with Ricky Stenhouse Jr., driver of the No. 17 Fifth Third Bank Ford Fusion for Roush Fenway Racing.

“We are very pleased to welcome Fifth Third Bank as the official bank of Daytona International Speedway,” said Chitwood. “DAYTONA Rising continues to serve as a valuable marketing platform for our growing list of partners.”

The relationship with Daytona International Speedway furthers Fifth Third Bank’s commitment to motorsports. Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 NASCAR Sprint Cup Series (NSCS) Ford entry for the past four seasons. Last year, they signed another multi-year sponsorship agreement with the organization.

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2015, the Company had $140 billion in assets and operated 15 affiliates with 1,303 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,637 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2015, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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