The biggest, richest and most exciting NASCAR Craftsman Truck Series race of the year will carry a new name in 2007 - the Chevy Silverado HD 250 At Daytona.

In General Motors' first year of sponsorship of the prestigious season-opening NASCAR Craftsman Truck Series event at Daytona International Speedway, they promoted their E85 ethanol campaign with the race name "GM Flex Fuel 250."

In 2007, General Motors will focus the race name on the popular full-size pickup, the Chevrolet Silverado. The all-new Silverado is the strongest Silverado yet, delivering segment-leading power and fuel economy. The Silverado lineup includes six powerful Gen IV small-block V-8 engines with the light-duty version offering the segment's highest-rated towing capacity (10,500 pounds), horsepower (367 hp) and fuel economy. The Silverado is available in three cab styles, three cargo box lengths and three trim levels providing pickup drivers a diverse range of styles and capabilities, yet all featuring the same smooth ride and responsive handling.

"The new 2007 Chevrolet Silverado is the strongest Silverado yet, coming from a proven lineage of the most dependable and longest lasting pickup truck brand on the road," said Ed Peper, Chevrolet general manager. "Just as race fans value the rich history of racing at Daytona International Speedway, pickup owners have grown to trust and depend on their Silverado truck. The Chevy Silverado HD 250 is the perfect opportunity to celebrate the history of the Silverado and introduce the all-new model to race fans during the first official NASCAR race at Daytona International Speedway in 2007."

"General Motors has been a great sponsor and we're looking forward to the Chevy Silverado HD 250," Speedway President Robin Braig said. "Watching the tough trucks under the lights at Daytona is one of the must-see events of Speedweeks."

The seventh annual Chevy Silverado HD 250 in 2006 was captured by Mark Martin, who used a dominating truck to earn his eighth victory at "The World Center of Racing" and become the second driver in race history to win from the pole.

Speedweeks 2007 kicks off with the Rolex 24 At Daytona on Jan. 27-28. Also on tap for the three-week festival of speed are the Budweiser Shootout (Feb. 10), the Gatorade Duel (Feb. 15), the Chevy Silverado HD 250 Craftsman Truck Series race and IROC (Feb. 16), the Daytona 300 Busch Series race (Feb. 17) and the 49th annual Daytona 500 (Feb. 18).

Tickets to all exciting events at Daytona International Speedway are available online at or by calling 1-800-PITSHOP.

Editor's note: The Chevy Silverado HD 250 At Daytona race logo is available for download at