Posted on 2.9.2007
DIRECTV To Serve As Official Sponsor of Speedweeks
DIRECTV, the nation's leading satellite television provider, will serve as the official sponsor of Speedweeks 2007 at historic Daytona International Speedway. The stock-car portion of the races at DIS - beginning with the Budweiser Shootout and culminating with the Daytona 500 - will now be billed as "DIRECTV Speedweeks at Daytona". In addition, DIRECTV will also serve as the official satellite television provider of Daytona International Speedway. DIRECTV Speedweeks at Daytona will feature eight major races including the Budweiser Shootout At Daytona and the ARCA 200 ARCA RE/MAX Series race (Feb. 10); Budweiser Pole Qualifying for the Daytona 500 (Feb. 11); the Gatorade Duel At Daytona (Feb. 15); the Chevy Silverado HD 250 NASCAR Craftsman Truck Series race (Feb. 16); the Orbitz 300 NASCAR Busch Series race (Feb. 17); and the Daytona 500 (Feb. 18), NASCAR's biggest, richest and most prestigious event. "DIRECTV Speedweeks at Daytona is a one-of-a-kind motorsports spectacle," Daytona International Speedway President Robin Braig said. "We're excited about DIRECTV's unique sponsorship involvement and look forward to a great working relationship." "We're proud to be the official sponsor of Speedweeks 2007," said Jon Gieselman, senior vice president of advertising and PR for DIRECTV. "With each year, our association with motorsports and NASCAR grows even stronger and this sponsorship of Speedweeks gives us the chance to kick off the new season with a strong marketing platform. DIRECTV is active in the NASCAR NEXTEL Cup Series with sponsorship involvement on the No. 07 Richard Childress Racing Chevrolet driven by Clint Bowyer. In addition, beginning with the 2007 Daytona 500, DIRECTV is debuting NASCAR HOTPASS only on DIRECTV, a new exclusive package that takes race fans behind the wheel and behind the scenes with five individual driver channels that focus on top NASCAR NEXTEL Cup Series drivers each week. Tickets for DIRECTV Speedweeks at Daytona events are available online at http://www.racetickets.com or by calling 1-800-PITSHOP. About DIRECTV DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET", and MLB EXTRA INNINGS". DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan", US Open Interactive and YES Network Interactive and will soon have the capacity to offer up to 150 national channels in HD. For the most up-to-date information on the Company, please visit directv.com.
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