Online Auction Raises More than $20,000 for United Way of Greater Cincinnati


DAYTONA BEACH, Fla. (Nov. 1, 2008) – Bruce Graham, of Belvedere, Ill., may not be driving a stock car into Victory Lane, but he still feels like a champion after placing the winning bid of $20,800 during an online auction last week for arguably one of the most coveted collectibles in all of motorsports – a helmet signed by all 24 living past champions of the “Great American Race,” also known as the DAYTONA 500.  The auction was created in part by Daytona International Speedway (DIS) and The Kroger Co., with all proceeds benefiting

United Way
of Greater Cincinnati.


In addition to ownership of the helmet, which includes signatures from seven-time champion Richard Petty, Mario Andretti, four-time champion Cale Yarborough, A.J. Foyt, three-time champion Jeff Gordon, and Dale Earnhardt Jr., Graham and his wife, Carolyne, will also be awarded a trip for two to New York where his prize will be presented to him and his guest by Gordon.


“This has truly been a phenomenal experience and we are so excited about the Living Legends helmet,” Graham said.  “My wife and I do a lot of work for charity and, given the fact that she is such a big Jeff Gordon fan, we felt this was a perfect fit for us.”


Graham, an avid NASCAR fan, has attended the “Great American Race” since 2002 and also plans to be at next year’s event.  He bid on the “Living Legends” helmet, which pays tribute to the 50th running of the DAYTONA 500 (Feb. 17, 2008), with the intent to use it and the trip to New York as a 10th wedding anniversary gift to his wife.


“Bruce is extremely lucky to now own such an incredible piece of the DAYTONA 500’s history,” said Robin Braig, President of DIS.

style="mso-spacerun: yes">  “The guys who have signed the ‘Living Legends’ helmet are such a vital piece of the history of both the sport and this great event and each represent a part of the reason we’re able to celebrate the race’s 50th Running.”


United Way of Greater Cincinnati president Robert C. Reifsnyder said, “Our congratulations and thanks to Bruce Graham for his winning bid, which contributed to the success of our

2007 United Way
campaign.”  Cincinnati’s
United Way
campaign, which ended October 30, raised $62,830,000.


The auction took place over one week’s time on  All proceeds will be donated to

United Way
of Greater Cincinnati.  Fans can still be a part of history at the 50th running of the DAYTONA 500 by purchasing tickets at or by calling 1-800-Pit-Shop.


About DIS

Daytona International Speedway is the home of the "Great American Race" – the DAYTONA 500 – NASCAR's biggest, richest and most prestigious race in America.  Daytona boasts the most diverse schedule of racing on the globe -- from stock cars, sports cars, go karts and motorcycles -- earning it the title of "The World Center of Racing." For more information, visit www.DAYTONA500.


About Kroger, Co.

One of the largest retailers in the U.S., The Kroger Co. and its 310,000 associates operate more than 3,600 supermarket, convenience and jewelry stores under two dozen names across the country.  The company also operates 42 manufacturing plants.  Kroger is consistently recognized for its community service efforts in the neighborhoods where its customers and associates live and work.  The company has long been a leader in the hunger relief efforts and in 2007 was once again named Retailer of the Year by members of America's Second Harvest, the largest hunger relief organization in the nation.  The company celebrates its 125th anniversary in 2008.  For more information, please visit


About United Way of Greater Cincinnati

United Way of Greater Cincinnati was founded in 1915. The annual fundraising campaign became a partnership with American Red Cross, Cincinnati Area Chapter, in 1956. Today the organization provides result-producing programs and initiatives that help children succeed and families become economically stable in eight counties: Hamilton, Brown, Butler, and Clermont in Ohio and Boone, Campbell, Grant, and Kenton in Northern Kentucky. For more information, visit