DAYTONA BEACH, Fla. (Dec. 4, 2008) – Daytona 500 Experience, “The Official Attraction of NASCAR” located just outside legendary Daytona International Speedway, garnered a prestigious Brass Ring Award at the recent IAAPA Attractions Expo 2008 Annual Conference and Trade Show at the Orange County Convention Center in Orlando.
Daytona 500 Experience won an International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Award in the Outdoor Advertisement category in Class 1b, which includes amusement and waterparks with less than 500,000 in attendance, family entertainment centers, attractions, non-profit zoos, aquariums, museums and concessionaires.
The winning entry was a billboard that featured a Daytona 500 Experience logo and a picture of 2007 Daytona 500 champion Kevin Harvick with phrase “My winning car is parked at.”
The IAAPA Brass Ring awards are an annual competition that recognizes originality, creativity and excellence in marketing worldwide among professionals in the amusement and attraction industry.
“This is a great honor for the attraction,” said Daytona 500 Experience General Manager Kim Isemann, who accepted the award on behalf of the attraction. “The Brass Ring Award is a prestigious achievement within the amusement and attraction industry and we will be proudly displaying this award within the attraction.”
Other 2008 Brass Ring award winners included the Minnesota Zoo, the Denver Zoo, Ripley Entertainment Inc. of Orlando and the Wild Wadi Waterpark in Dubai, United Arab Emirates.
Daytona 500 Experience is open daily and is packed with a variety of high-energy thrills from performing a pit stop on an actual Sprint Cup Series race car to three different racing simulators and the Coca-Cola 3D IMAX Theatre.
The 60,000 square-foot attraction is also home to the 50th running of the Daytona 500 winning car of Ryan Newman complete with the confetti, tire marks, dents and the signatures of the winning team.