DAYTONA BEACH , Fla. (Jan. 9, 2009) – A limited number of tickets in select areas on the famed Superstretch for the 51st annual Daytona 500 on Sunday, Feb. 15 will be rolled back from $99 to $55, Daytona International Speedway President Robin Braig announced.

The $55 ticket price for the Daytona 500 is the lowest ticket price for “The Great American Race” since 1995.

 “The roll back of ticket prices in select areas for the Daytona 500 is a significant and important step for race fans,” Braig said. “These are challenging times for everyone and we hope that these adjustments in ticket prices will make it more affordable for race fans to witness the excitement and pageantry of the Daytona 500 in person.

“And even though these are tough times, this is a great opportunity for race fans to attend ‘The Great American Race.’ Along with the rollback in ticket prices, parking is always free, race fans can continue to bring their coolers with food and beverages and we’ve worked with area hotels to make their stay even more affordable.”

Tickets and great camping packages for DIRECTV Speedweeks and the 51st annual Daytona 500 can be purchased online at or by calling 1-800-PITSHOP.

In addition to rolling back ticket prices, Daytona International Speedway has also created several unique ticket packages that give fans added value and one-of-a-kind experiences with their race tickets during DIRECTV Speedweeks.

Daytona International Speedway’s ticket price adjustments is the first of many initiatives that International Speedway Corporation is planning to make throughout the year for race fans so that attending race events is easier and more affordable.

To purchase tickets for DIRECTV Speedweeks 2009 and the 51st annual Daytona 500, go online to or call 1-800-PITSHOP.