Greg Biffle in the choral reef tank
Greg Biffle, past champion of the Coke Zero 400, visited the Florida Aquarium For Coke Zero 400 Media Day In Tampa.

TAMPA – Roush Fenway driver Greg Biffle visited the Florida Aquarium in Tampa on Tuesday to swim with the aquatic wildlife and take in a backstage penguin encounter.

Biffle’s trip was part of 2009 Coke Zero 400 Media Day in Tampa. The winner of the 2003 mid-summer classic also previewed the upcoming 51st annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race on Saturday, July 4 and battled promotional winners in racing simulators at the nearby GameWorks arcade.

“It’s been a great day,” Biffle said after his dive. “I’m so excited. They call this work for me. I have to come to work and do these things. This is really fun to get to swim with these great creatures, all these animals and fish. It’s pretty neat to get an opportunity to be able to do that. I’m having a great day so far.”

Biffle enjoyed his visit to the Florida Aquarium, which is home to more than 20,000 aquatic plants and animals representing species from Florida and around the world. Animals have always had a special place in Biffle’s heart.

Along with his wife Nicole, Greg formed the Greg Biffle Foundation in 2005 to create awareness and serve as advocates to improve the well-being of animals by engaging the power and passion of the motorsports industry.

“It’s pretty neat to be able to get in there and swim with the fish and see these kinds of creatures up close and personal,” Biffle said. “I’m not sure about the eel and seeing that very close. I love animals and this is the chance of the lifetime to get in there and swim with them and check them out.

“All the fish in one spot, it’s pretty cool.”

The Coke Zero 400 marks an important moment in Biffle’s NASCAR career.

Biffle, who has NASCAR Nationwide Series and Camping World Truck Series titles to his credit, captured his first career NASCAR Sprint Cup Series victory in the 2003 Independence Day holiday classic at Daytona International Speedway.

“I don’t think I could have picked a better race track,” Biffle said about notching his first career Cup win at DIS. “It was something spectacular for us to be able to win there in the old Grainger car. But we would sure like to get the 3M Ford Fusion in Victory Lane. We feel like we can. We’ve had great success there. Matt won the 500, Jamie (McMurray) won a couple of years ago there in July. We keep chipping away at it and maybe we can get together and win one.”

A solid run for Biffle in July’s 400-mile event would be helpful as he tries to make the Chase for the Sprint Cup after a two-year absence.

“That’s one race that we’ve got marked on our schedule,” Biffle said. “Restrictor-plate race in July under the lights in Daytona, that’s pretty exciting stuff. It’s really neat to be able to do and it’s a great opportunity for us to get down there and restrictor-plate race. Where else would you want to be other than July in Daytona under the lights?”

On the same day as Biffle’s visit in Tampa, DIS announced their latest innovation in customer service convenience.

Race fans will have the ability to purchase select tickets for the Coke Zero 400 Powered By Coca-Cola or the Subway Jalapeno 250 Powered By Coca-Cola using their web enabled mobile phones.

This new service provides an easy to use and secure process for purchasing tickets for the fans. To purchase tickets on your web-enabled phone visit

Tickets for the 51st annual Coke Zero 400 Powered By Coca-Cola on Saturday, July 4 start at $40 and can be purchased online at or by calling 1-800-PITSHOP.

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