DAYTONA BEACH, Fla. (May 15, 2009) – Subway and Coca-Cola will team up to sponsor the 250-mile NASCAR Nationwide Series race on Friday night, July 3 at Daytona International Speedway, Track President Robin Braig announced.

The 100-lap event will be known as the Subway Jalapeno 250 Powered By Coca-Cola.

“We’re proud to have Subway and Coca-Cola team up to sponsor one of the most exciting NASCAR Nationwide Series races of the year,” Braig said. “Subway joins a strong portfolio of sponsors at Daytona International Speedway and we’re looking forward to a strong partnership.”

“As part of our on-going effort to connect the Subway brand with NASCAR fans, we are proud to sponsor the Subway Jalapeno 250 Powered by Coca-Cola,” said Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust. “By offering up a night of spicy hot NASCAR racing, we hope to do our part in helping Americans kick off a great Fourth of July weekend.”

 “When you combine this new sponsorship of the Subway Jalapeno 250 Powered By Coca-Cola with Fourth of July Weekend, exciting NASCAR racing and the Coke Zero 400 Powered By Coca-Cola, there is no better place to be than Daytona International Speedway,” said Beatriz Perez, senior vice president, Integrated Marketing, Coca-Cola North America.  “With these two great races, together Coca-Cola and Subway are offering NASCAR fans the perfect way to spend summer’s biggest holiday.”

This year’s Subway Jalapeno 250 Powered By Coca-Cola will feature a competitive field of drivers such as top NASCAR Nationwide Series drivers Brad Keselowski, Jason Leffler, Jason Keller, Kenny Wallace and Steve Wallace as well as Sprint Cup Series stars Carl Edwards, Dale Earnhardt Jr., Clint Bowyer, Kyle Busch, Kevin Harvick, Joey Logano and David Ragan.

Tickets for all the events during the Coke Zero 400 Weekend Powered By Coca-Cola, including the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and Brumos Porsche 250 on Saturday, July 4, are available by calling 1-800-PITSHOP or visit