DAYTONA BEACH, Fla. – French artist Erwin Dazelle, who was selected by Daytona International Speedway to design the 2010 Rolex 24 At Daytona poster and event program cover earlier this year, unveiled the artwork on Friday in the Infield Media Center at Homestead-Miami Speedway during NextEra Energy Resources SpeedJam Championships.

Brumos Racing’s David Donohue and Darren Law and Spirit of Daytona Racing’s Buddy Rice and Antonio Garcia, all the drivers of the No. 58 Brumos Racing Porsche Riley that captured the 2009 Rolex 24 overall title, assisted Dazelle with the unveiling.

Dazelle’s poster for the 2010 Rolex 24 At Daytona, set for Jan. 30-31, depicts the winning No. 58 Brumos Racing Porsche that Donohue, Law, Rice and Garcia drove to victory in the closest finish in event history earlier this year as well as an iconic image of the Rolex 24 – the Ferris Wheel.

“Erwin Dazelle has captured the true spirit of the Rolex 24 At Daytona,” Daytona International Speedway President Robin Braig said. “Year in and year out, the Rolex 24 brings the top drivers from around the world together with the stars of Grand-Am for the true test of driver and machine and sports car fans are going to want to make sure to get a print of this one-of-a-kind Rolex 24 poster as well as the event program.”

The 35-year-old Dazelle from Bayonne is one of the top artists in the Southwest of France and the Basque country. Dazelle is a multi-talented artist who has mastered stained glass, clay and plaster modeling as well as painting. He began painting professionally in 1996 and after exhibitions in Paris, Nice and Bayonne in France, Sevilla and Bilbao in Spain, San Diego and next week Paso Robles, California, Dazelle is aiming for a successful international career.

“I am so proud to have been selected to design this poster,” Dazelle said. “The team involved wanted to create a unique and vibrant piece of art that racing fans of all ages will love to hang on their wall. This is my first motorsports painting and I look forward to the 2010 Rolex 24 At Daytona and interacting with the racing community and the fans.”

The No. 58 Brumos Porsche Riley with Donohue, Law, Garcia and Rice captured the 2009 Rolex 24 in the closest finish in event history over the No. 01 Chip Ganassi Racing Lexus Riley.

The Rolex 24 is America’s most prestigious sports car event and one of only two 24-hour sports car events in the world. The twice-around-the-clock challenge attracts a star-studded driver lineup from all racing disciplines around the world.

Drivers who competed in the 2009 edition of the Rolex 24 included NASCAR stars Jimmie Johnson, Kurt Busch and Juan Pablo Montoya, IndyCar stars Dario Franchitti, Ryan Briscoe, Scott Dixon and Danica Patrick and sports car veterans Wayne Taylor, Max Angelelli, Hurley Haywood, Scott Pruett and Alex Gurney.

The event also produces a festival atmosphere with plenty of activities for fans to experience such as a massive Grand-Am autograph session, wine and cheese tasting, Chili Cook-Off, the Daytona 5K run/walk and Uncle Robbie’s Breakfast Garage.

Tickets for the Rolex 24 At Daytona are on sale along with the rest of Speedweeks events including the 52nd annual Daytona 500. To purchase tickets, go online at or by call 1-800-PITSHOP.