DAYTONA BEACH, Fla. – As part of its ongoing effort to continue improving the race-day experience at the “World Center of Racing,” Daytona International Speedway will add a new interactive fan area adjacent to the Superstretch grandstands outside Turn 3.

Construction on the enhancements has already started and will be completed in time for the 52nd annual Daytona 500 NASCAR Sprint Cup Series race on Sunday, Feb. 14.

Included in the 136,000-square foot interactive fan area will be amenities such as a go-kart track, kids play area, Ferris Wheel, show cars and a fan hospitality area called the SPEED Trackside Tavern, among other attractions.

The enhancements will necessitate the removal of grandstand seats on the Superstretch, which will be utilized at other International Speedway Corporation facilities in the future.

“Fans love the exciting racing action that Daytona’s famed Superstretch delivers and these new enhancements will take their experience to new levels,” Daytona International Speedway President Robin Braig said. “Daytona International Speedway is NASCAR’s most storied venue and home to NASCAR’s most prestigious race – the Daytona 500. We’re dedicated in providing our guests the best amenities in motorsports.”

Also for the 2010 DAYTONA 500, ticket options on the Superstretch have been made even more affordable for race fans, with the popular $55 seating area expanded to include additional rows. Single-day DAYTONA 500 admission and new lower prices have been implemented on all other Superstretch seats.

The Superstretch enhancement comes on the heels of two other fan-friendly initiatives recently announced. Already under construction is phase one of the frontstretch renovation on the old dog track property behind the Keech and Lockhart Grandstands that will deliver amenities such as:

-- Two additional gate entrances

-- Relocation of the Turn 1 tram stop closer to the center of the frontstretch grandstands

-- New exterior pedestrian boulevard that will eventually stretch from Turn 1 to Turn 4

-- New and improved directional signage, landscaping and lighting

Additionally, a new start time has been announced for the 2010 Daytona 500. In response to the race fans’ desire for an earlier start time for NASCAR’s signature event, “The Great American Race” is scheduled for a 1 p.m. start –2 ½ hours earlier than 2009 and the earliest start for the Daytona 500 since 2003.

Tickets for the 52nd annual Daytona 500, which start at $55, as well as other Speedweeks 2010 events, are available at or by calling 1-800-PITSHOP.