DAYTONA BEACH , Fla. – Commissioned by Daytona International Speedway, internationally known artist Jay Koka has completed designing the artwork and event program cover for Speedweeks 2010 and the 52nd annual Daytona 500, Daytona International Speedway President Robin Braig announced.


Koka’s artwork depicts the 2009 Daytona 500-winning car – Matt Kenseth’s No. 17 Roush Fenway Racing Ford – and runner-up finisher Kevin Harvick’s No. 29 Richard Childress Racing Chevrolet racing side-by-side through around historic Daytona International Speedway.


“With this vibrant artwork, Jay Koka has captured the essence of the Daytona 500 – NASCAR’s signature event,” Braig said. “Year in and year out, ‘The Great American Race’ produces thrilling finishes, tight competition and high-stakes drama with the stars of the NASCAR Sprint Cup Series. In addition to purchasing their Daytona 500 tickets, race fans are going to want to make sure to get a copy of the event program featuring this artwork.”


Koka has been a featured artist and poster artist for many international automotive events including the famed Pebble Beach and Meadow Brook Concours, Bloomington Gold, Reading Ferrari Concours, Eyes on Design, Ferrari Club of America Annual Meets and the Cavallino Ferrari Classic of Palm Beach.


Koka is a 22-year member and serves on the Board of the Automotive Fine Arts Society. He enjoyed a successful corporate career in marketing prior to the formation of his studio in 1985, which is located near Toronto.

The Daytona 500 is NASCAR’s signature event and is the biggest, richest and most prestigious stock car race in the world.


Since the inaugural Daytona 500 back in 1959 when it took 61 hours to determine Lee Petty won by two feet, “The Great American Race” is steep in history with a list of legendary winners that includes seven-time champion Richard Petty, Cale Yarborough, Jeff Gordon, Bobby Allison, David Pearson, A.J. Foyt, Mario Andretti and the late Dale Earnhardt.


“The Great American Race” has experienced its share of great finishes such as the iconic finish of the 1976 Daytona 500 when Petty and Pearson crashed coming out of Turn 4, the famous fight between the Allisons and Yarborough and Dale Earnhardt’s emotional victory in 1998 Daytona 500 on his 20th attempt.


Tickets for all Speedweeks 2010 events are available online at or by calling 1-800-PITSHOP and fans can stay connected with Daytona International Speedway on Twitter ( and Facebook (


To learn more about Jay Koka, visit