DAYTONA BEACH, Fla. – The votes have been tallied and Ormond Beach resident Gordon Goodman has been declared Mayor of Hershey’s Milk & Milkshakes Speedweeks 2010.

Goodman’s 100-word essay on “Why I Should Be Mayor” was selected by Facebook users as the winner of the annual contest held by Daytona International Speedway.

“I’ve wanted to be Mayor for a long time,” said Goodman.  “I’m so happy and proud.  If you want an ambassador for Daytona, you got the right person.”

Goodman, an avid NASCAR fan who calls local radio stations to give race reports often, has NASCAR memorabilia in every room of his house.  Unique aspects of Goodman’s home include a rendering of the tri-oval at Daytona International Speedway on one wall.

“In 1967, as a little kid, we had (ABC’s) ‘Wild World of Sports’ (on the television) and I happened to be walking through the living room of the house and they had a little bit of the Daytona 500 going on,” said Goodman.  “I just stopped and started watching.  I’ve been infatuated every since.” 

Goodman will wave the flag at the Rolex 24 At Daytona practice session to officially get Hershey’s Milk & Milkshakes Speedweeks 2010 underway as his first duty as Mayor.

Other Mayor of Hershey’s Milk & Milkshakes Speedweeks perks for Goodman include Pre-Race/Sprint FANZONE access for the Daytona 500, two tickets to the Daytona 500 Experience, an invitation to the NASCAR Camping World Truck Series Driver’s Meeting and a chance to be part of the Gatorade Victory Lane celebration at NASCAR’s most prestigious race – the 52nd running of the Daytona 500.

Tickets for all of Hershey’s Milk & Milkshakes Speedweeks events, including the Daytona 500, are available on your web-enabled phone at, online at or by calling 1-800-PITSHOP.

Fans can stay connected with Daytona International Speedway on Twitter ( and Facebook (