DAYTONA BEACH, Fla. - In honor of the Rolex 24 At Daytona on Jan. 30-31, Daytona International Speedway will energize sports car enthusiasts about the prestigious 24-hour sports car classic with a unique promotion through its social network sites Twitter and Facebook called the 24 Days Of Giveaways.

Beginning Thursday, Jan. 7, fans that follow Daytona International Speedway on its social networking sites – and -- will have the opportunity to win a Rolex 24-themed prize each day in the 24 days leading up to the twice-around-the-clock challenge, which kicks off the GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask No. 16.

In the 24 Days Of Giveaways promotion, each day at 3:30 p.m. on both Daytona International Speedway’s Twitter and Facebook sites, there will be a different contest for fans to earn a Rolex 24-themed prize. Prizes include Rolex 24 At Daytona four-day tickets, autographed items and other Rolex 24 merchandise.

The 48th anniversary of the Rolex 24 on Jan. 30-31 offers fans the experience to see the world’s greatest drivers from all racing disciplines compete in the ultimate test of driver and machine.

The event also produces a festival atmosphere with plenty of activities for fans to experience such as a massive driver autograph session, wine and cheese tasting, Chili Cook-Off, the Daytona 5K run/walk and Uncle Robbie’s Breakfast Garage.

Tickets for the Rolex 24 At Daytona are on sale along with the rest of Speedweeks events including the 52nd annual Daytona 500. To purchase tickets, go online at or by calling 1-800-PITSHOP. Stay connected with Daytona International Speedway on Twitter ( and Facebook (