DAYTONA BEACH, Fla. – Hershey®’s Milk & Milkshakes, a new line of single-serve milk and milkshakes, will serve as the official sponsor of Speedweeks 2010 at historic Daytona International Speedway. All of the Speedweeks races at DIS – beginning with the Rolex 24 At Daytona on Jan. 28-31 and culminating with the Daytona 500 on Sunday, Feb. 14 – will now be billed as “Hershey’s Milk & Milkshakes Speedweeks At Daytona.”
Hershey’s Milk and Milkshakes are available in 12 oz. plastic single-serve bottles at retailers nationwide in a variety of flavors, including Hershey’s Lowfat Chocolate Milk, Hershey’s Creamy Chocolate Milkshake and Hershey’s Cookies n’ Cream Milkshake. Fans attending Speedweeks 2010 will be able to sample Hershey’s Milk & Milkshakes in the FanZone area.
Hershey’s Milk and Milkshakes Speedweeks at Daytona features eight major events:
• The 48th Rolex 24 At Daytona weekend on Jan. 28-31
• A racing tripleheader on Saturday, Feb. 6 with Daytona 500 Qualifying Presented By Kroger, the Lucas Oil Slick Mist 200 and the Budweiser Shootout
• The Gatorade Duel At Daytona qualifying races on Thursday, Feb. 11
• The NextEra Energy Resources 250 NASCAR Camping World Truck Series race on Friday, Feb. 12
• The Camping World 300 NASCAR Nationwide Series race on Saturday, Feb. 13
• The Daytona 500 on Sunday, Feb. 14, “The Great American Race” and NASCAR’s biggest and most prestigious event
“Hershey’s Milk & Milkshakes Speedweeks at Daytona is a one-of-a-kind motorsports spectacle,” Daytona International Speedway President Robin Braig said. “We’re excited about this new sponsorship opportunity with Hershey’s Milk & Milkshakes and look forward to a great working relationship.”
“Hershey’s Milk & Milkshakes is proud to be the sponsor of Speedweeks 2010 at Daytona International Speedway,” said Chris Ross, spokesperson for HP Hood LLC, who produces the products under license from The Hershey Company. “We are excited to share with NASCAR’s fan base—the best fan base across all of sports—the opportunity to enjoy the authentic and delicious taste of new Hershey’s Milk and Milkshakes.”
Tickets for Hershey’s Milk & Milkshakes Speedweeks at Daytona events are available online at http://www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.
About HP Hood LLC (licensee of Hershey’s Milk & Milkshakes)
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Kemps, Crowley Foods, Simply Smart, Heluva Good!, LACTAID, FiberOne, Blue Diamond Almond Breeze and Hershey’s Milk & Milkshakes. For more information about Hood, please visit www.Hood.com.