DAYTONA BEACH, Fla. – NASCAR Sprint Cup Series star Jamie McMurray won his sport’s biggest and most prestigious event – the 2010 Daytona 500.

Exactly one week later, Angler Kevin VanDam pulled a similar feat  by winning the 2010 Bassmaster Classic, the biggest and most prestigious event in professional fishing.

Now, the two Bass Pro Shops-sponsored athletes are joining forces on a unique ticket package for the upcoming Coke Zero 400 Powered By Coca-Cola on Saturday, July 3.

The “Reels and Wheels” ticket package, which starts at $110, includes:

•     Ticket to the 52nd annual Coke Zero 400 Powered By Coca-Cola/Brumos Porsche 250 doubleheader on Saturday, July 3
•     Sprint FANZONE/Pre-Race Pit Pass offering behind the scenes access to driver interviews, garage viewing, pre-race concert and more.
• Fishing 101 fan forum with five-time Angler of the Year, and three-time Bassmaster Classic Champion Kevin VanDam and 2010 Daytona 500 Champion Jamie McMurray. VanDam and McMurray will demonstrate techniques, discuss different types of equipment and share other helpful fishing tips.

To purchase the Reels and Wheels ticket package, click here

In addition, VanDam or “KVD” as he is known by fishing enthusiast worldwide will serve as an Honorary Race Official for the Coke Zero 400 Powered By Coca-Cola. He will be introduced at the driver’s meeting, participate in the driver introductions and ride in one of the grand marshal cars prior to the green flag waving on the Independence Day holiday classic.

“It’s not very often that fans get the opportunity to interact with both the Daytona 500 champion and the winner of the Bassmaster Classic at the same time,” Daytona International Speedway President Robin Braig said. “Race fans are going to have a once in a lifetime opportunity to gain some incredible insight, on fishing and racing, from two of the best in their respective sports while enjoying the thrill of NASCAR Sprint Cup Series racing under the lights.”

In the upcoming Coke Zero 400 Powered By Coca-Cola, McMurray will try to become the fifth driver in Daytona history to sweep both NASCAR Sprint Cup Series events in the same year. Only Fireball Roberts, Cale Yarborough, LeeRoy Yarbrough and Bobby Allison have been able to complete the sweep of the Daytona 500 and the mid-summer classic in the same year.

The 52nd annual Coke Zero 400 Powered By Coca-Cola will be the final race on the current asphalt of Daytona International Speedway. Following the Coke Zero 400 Powered By Coca-Cola, the entire 2.5-mile tri-oval will be repaved for only the second time in its history.

To purchase the “Reels and Wheels” ticket package and any other tickets for the Coke Zero 400 Weekend Powered By Coca-Cola, go online at or by call 1-800-PITSHOP.

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