DAYTONA BEACH, Fla. – NASCAR, Daytona International Speedway and International Speedway Corporation joined forces with nearby Flagler County as the beneficiary of NASCAR’s Green Clean Air tree planting project – one of the newest pro-environment community outreach programs developed by America’s most popular motorsport.
The NASCAR Green Clean Air tree planting initiative will plant 10 trees for every green flag that waves during a NASCAR Sprint Cup Series event. There were 10 green flags at the recent Coke Zero 400 Powered By Coca-Cola on July 3 and 100 trees are being planted at four Flagler County public schools. The NASCAR Clean Air conversion program neutralizes the carbon produced by race events.
On Monday, the program began as 80 NASCAR, International Speedway Corporation, Daytona International Speedway and Americrown employees planted 25 trees each at Matanzas High School, Indian Trails Middle School, Belle Terre Elementary School and Buddy Taylor Middle School.
International Speedway Corporation President John Saunders, Daytona International Speedway President Joie Chitwood and Mike Lynch, Managing Director of Green Innovation for NASCAR, participated in a tree planting ceremony on Monday at Indian Trails Middle School.
“We take environmental awareness very seriously,” said Daytona International Speedway President Joie Chitwood III. “Today’s program is one of many initiatives at Daytona and across the ISC family. These efforts range from broad-based recycling programs in partnership with Coca-Cola and Anheuser Busch, to working with NextEra Energy Resources to find ways we can all operate more efficiently. The NASCAR Green Clean Air program is another example how the industry can come together to benefit of our environment and our local community.”
NASCAR’s Managing Director of Green Innovations Mike Lynch stated, "NASCAR is proud to present the NASCAR Green Clean Air program on behalf of all of our stakeholders to help neutralize greenhouse gas emissions and to give back in a very real way to the local race market community. We are looking forward to continue to grow this program in 2011 and beyond."
The trees used for this program were purchased locally from Nature Scapes of Flagler County.