Daytona International Speedway has hired Ryan Tolley as Director of Sales.

DAYTONA BEACH, Fla. – Daytona International Speedway has hired Ryan Tolley as Director of Sales effective February 7, 2011.  In addition, Andrew Booth has been promoted to Senior Manager of Media Relations and Joann Mantovani has been promoted to Senior Manager of Advertising and Promotions.

Tolley will oversee all hospitality and sponsorship sales for the “World Center of Racing.”  He comes to Daytona from Watkins Glen International, where he was most recently the director of sales and business development.  During his five year tenure at Watkins Glen, Tolley was responsible for building strong regional partnerships with McDonalds, Sikorsky Helicopters, Foxwoods Resort Casino and Sahlen’s Packaging, among others. He will report to DIS Vice President of Corporate Development John Guthrie.

“Ryan brings a strong background in sales and motorsports sponsorship to Daytona,” said Guthrie.  “His track record in the industry speaks for itself and we’re glad to have him join our team.”

Booth has been with the speedway since 2000. He oversees all media relations for Daytona’s motorsports events including NASCAR, GRAND-AM, AMA, and others.  Mantovani, who joined Daytona in 2008, oversees the facility’s advertising and promotions. In addition, she is responsible for Daytona’s social media efforts on Facebook, Twitter, YouTube and others.

“Joann and Andrew continue to be vital members of our marketing team and are relentless promoters of our events,” said DIS Vice President of Marketing Sean Belgrade.  “Their efforts have helped increase media awareness of Daytona and have broadened our outreach to fans through traditional and social media channels.”

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