DAYTONA BEACH, Fla. – The historic 50th anniversary of the Rolex 24 At Daytona on Jan. 28-29 is still five months away, but the race to purchase the coveted merchandise commemorating the golden anniversary of the historic sports car race has begun.

Souvenir apparel for the 50th Anniversary of the Rolex 24 At Daytona is available for purchase in the Pit Shop located in the lobby of the Daytona International Speedway Ticket Office. These items are also available by calling 1-800-PITSHOP.

The special limited-time Rolex 24 apparel, all bearing the golden 50th Anniversary emblem, include:
• A Low Profile hats and Vegas Limited Edition Caps
• Aloe and Natural T-Shirts
• A Sand Polo Shirts and Black Sweatshirts
• Lastly, Chestnut Hill Capstone Jackets

More merchandise and souvenir items will become available over the coming weeks and months leading up to the 2012 twice-around-the-clock challenge. 

The Rolex 24 At Daytona, the kick-off event to Speedweeks 2012 as well as the international motorsports calendar, showcases the world’s best drivers competing against each other lap after lap for 24 hours on Daytona International Speedway’s challenging and demanding 3.56-mile road course.

Tickets for the 50th anniversary of the Rolex 24 At Daytona are on sale online at or by calling 1-800-PITSHOP.

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