DAYTONA BEACH, Fla. – Motorsports enthusiasts and industry members planning to attend the 24th annual Performance Racing Industry (PRI) Trade Show in December can take advantage of a special opportunity to visit the “World Center of Racing.” 

A ‘behind-the scenes’ tour of the legendary Daytona International Speedway is being offered on Wednesday, November 30, 2011.  The day-long tour costs $125.

Daytona International Speedway will host the 50th Anniversary of the Rolex 24 At Daytona on January 28-29, 2012 and the 54th Annual Daytona 500 on February 26, 2012.

In addition to a tour of the speedway, participants will enjoy lunch in the Sprint Tower while taking in panoramic views of the track, meet 2010 Rolex 24 winner João Barbosa, stand on the ‘Spotter’s Perch’ high above the track, take a thrilling ‘Hot Lap’ on the 31-degree High Banks (optional) and learn about racing’s history at International Speedway Corporation’s Archives.  Lastly, participants will stroll along Daytona Beach and visit the North Turn Bar and Grill, the northern marker of the historic beach races that were held between the dunes and the sea. 

The Motorsport Industry Association is organizing the tour for PRI and Daytona International Speedway.  For more information and registration, please visit or

For more information and tickets for all Daytona International Speedway events, log on to or call 1-800-PITSHOP.

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