DAYTONA BEACH, Fla. – Daytona International Speedway (DIS) is the most recent professional sports venue to adopt Activator, the cloud-based partnership management platform, as well as the first speedway to actually go live with dedicated channels for Coca Cola and Anheuser-Busch.
“We chose Activator to keep our key marketing partners updated, informed and fully engaged with us,” said Daytona International Speedway Joie Chitwood III. “In today’s world, things move at incredible speeds so we wanted to provide our partners with ongoing feedback and intelligence in a secure, easy-to-use work space for driving maximum ROI.”
Shifting to Activator will enable DIS to update Coca-Cola and Anheuser-Busch in real-time on all aspects of their respective deals, on and off the track. In addition, both partners will be able to collaborate simply and securely with DIS, and access their own private Activator workspaces anytime, anywhere.
“DIS is known industry-wide as a pioneer in marketing partnerships,” said Len Perna, Turnkey’s President and CEO. “DIS knows that return on investment is directly proportional to the parties’ ability to coordinate, collaborate and activate. Just like the race cars at Daytona, sponsorships win when everyone is synchronized.”
Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning Daytona 500 car.
Fans can stay connected with Daytona International Speedway on Facebook (www.facebook.com/DaytonaInternationalSpeedway) and Twitter (www.twitter.com/disupdates) and fans can also follow NASCAR (@NASCAR) and hashtags #NASCAR and #DAYTONA500.
Turnkey Intelligence is a wholly-owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates the industry’s leading executive search firm Turnkey Search. Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (SURVEYOR), sales automation (PROSPECTOR) and partnership activation (ACTIVATOR). Clients utilize Turnkey’s software and services to make better-informed business moves involving sponsorship, marketing and sales. For more information, visit www.turnkeyse.com.
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