Monster Energy Signs Multi-Year Deal as Title Sponsor of the Ricky Carmichael Amateur Supercross at Daytona
MORGANTOWN, W. Va. -- When MX Sports joined forces with Ricky Carmichael in 2010, it brought forth a strong partnership comprised of MX Sports’ thirty plus years of amateur motocross experience at Loretta Lynn Ranch, combined with Ricky’s name and longtime sponsors, to create the Ricky Carmichael Amateur Supercross event. To top it off, Daytona International Speedway joined the equation, giving amateur racers the unprecedented opportunity to race the Daytona Supercross By Honda track a day after their favorite pros went to battle. After two successful years of amateur supercross, MX Sports is pleased to announce Monster Energy as the title sponsor of the 3rd Annual Monster Energy Ricky Carmichael Amateur Supercross at Daytona (RCSX), featuring two full days of amateur racing on Sunday, March 11 and Monday, March 12.
“The announcement of Monster Energy as the title sponsor is very significant in our plan to build this event as the world’s premiere amateur supercross,” said Tim Cotter, MX Sports Event Director.
As one of the most recognizable names in the industry, Monster Energy’s presence can be seen all over the AMA Supercross circuit and throughout the pro paddocks on teams and riders. Monster Energy has been a supporter of Ricky Carmichael’s racing career on both two-wheels and four, making the multi-year title sponsorship no surprise to those involved.
“Monster Energy has really supported my racing career over the years and I couldn’t be more excited to have them on board for my amateur supercross at Daytona as well,” said Ricky Carmichael, 15-Time Champion. “They have such a huge presence in supercross already and to bring the same level of excitement to the amateur program is really a cool thing for these up-and-coming racers.”
Monster Energy’s partnership with the Ricky Carmichael-endorsed event includes a significant presence by Monster all weekend long, beginning Saturday night with a unique viewing area for amateur racers and their families to enjoy the Daytona Supercross By Honda.
Move-in for amateur racers begins at 5 p.m. Friday and takes place throughout the day Saturday. On Sunday, Amateur practice begins at 7:30 a.m., followed by Rider’s Meeting and heat races. If time permits, last chance qualifying sessions (LCQ) will begin on Sunday afternoon. Monday morning kicks off with the remainder of LCQ’s and Main Events will follow.
About Daytona Amateur Supercross Championship
The Monster Energy Ricky Carmichael Amateur Supercross at Daytona, produced by MX Sports and held in conjunction with the Daytona AMA Supercross, offers an opportunity for amateurs to compete on some of the most prestigious motorsports grounds in the world - Daytona International Speedway. The 2010 inaugural event sold out, filling every position on the gate, making this amateur supercoss event a once in a lifetime experience for participants all ages. For more information, please visit www.mxsports.com.
About Ricky Carmichael
Ricky Carmichael won 102 American Motorcycle Association (AMA) Motocross Nationals and 48 AMA Supercross main events for a record 150 major wins between 1997 and 2007. The Tallahassee, Fla., resident won 10 AMA Motocross Championships and five AMA Supercross crowns, giving him a record 15 major titles in his career. After retiring from professional motocross racing, he began pursuing a career in auto racing and was named the 2009 NASCAR Camping World Truck Series Most Popular Driver. Currently, Carmichael can be found in the TV booth providing color commentary on CBS and Speed's Supercross coverage. As for motocross, he will forever be known as "the Goat," which stands for greatest of all-time.
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