Daytona International Speedway held its second successful subcontractor outreach forum on Wednesday to provide information on construction opportunities related to its DAYTONA Rising redevelopment project.

DAYTONA BEACH, Fla. – Daytona International Speedway held its second successful subcontractor outreach forum on Wednesday to provide information on construction opportunities related to its DAYTONA Rising redevelopment project. The first was held on July 17, 2013. More than 230 Florida minority and women-owned businesses as well as local Volusia County construction trades attended both forums, representing cities such as Daytona Beach, Port Orange, Ormond Beach, Orlando, Sanford, Winter Springs, DeLand, Hawthorne, Pinellas Park, St. Johns, New Smyrna, Ocala, Titusville, Fort Lauderdale, Apopka, Odessa and Palm Coast.

During both forums, subcontractors were given an overview of diversity outreach and information on how they can pre-qualify for the bidding process on various aspects of the $400 million DAYTONA Rising project, which will create a modern, state-of-the-art racing experience along the Speedway’s nearly mile-long frontstretch. Barton Malow, the design builder for the project, also provided a list of upcoming remaining bid packages including: miscellaneous metals, drywall partitions and ceilings, cold-formed metal studs, acoustical ceilings, millwork and casework, floor tile, carpeting and painting and specialties.

“From day one, we have been focused on creating exciting new opportunities for our local communities and particularly minority and women-owned businesses throughout Florida,” Daytona International Speedway President Joie Chitwood III said. “DAYTONA Rising represents a significant economic boost and we are grateful to have such talented and hard-working business partners from all areas of the community helping to transform our vision into a reality, which benefits everyone.”

Several Florida-based minority and women-owned businesses have already been awarded projects related to DAYTONA Rising. A sample of the businesses include: Builders Exchange (Daytona Beach), Cunningham Oil (Holly Hill) and G&C Welding (Sanford).

Businesses can learn more about available opportunities for the DAYTONA Rising project at Daytona International Speedway by visiting emailing

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.  DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

Barton Malow is serving as the design builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project and look-in on the construction site by visiting Additionally, fans can connect with Daytona International Speedway on TwitterFacebook and Pinterest.

For tickets and more information on Daytona International Speedway events, visit or call 1-800-PITSHOP.

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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