DAYTONA BEACH, Fla.— Daytona International Speedway and Talladega Superspeedway announced a new partnership with Ole Smoky Moonshine that will make the Tennessee distillery the “Official Moonshine” of both racing facilities. Financial terms were not disclosed.
This new agreement, which begins with the upcoming Camping World RV Sales 500 NASCAR weekend at Talladega Superspeedway on Oct. 18-20, marks the first partnership in the “Official Moonshine” category for both tracks and parent company International Speedway Corporation.
“The stories of drivers running moonshine has always been a part of NASCAR lore,” Daytona International Speedway President Joie Chitwood III said. “We’re excited to develop this unique partnership that reunites the legend of moonshine and racing, and we look forward to having Ole Smoky Moonshine available for purchase at our events.”
“I have heard stories for years about the good ol’ days when running moonshine in and around Talladega was occurring, so having this new relationship with Ole Smoky Moonshine brings those tales back to life,” said Talladega Superspeedway Chairman Grant Lynch. “Fans will have many opportunities throughout the property to purchase the incredible Ole Smoky Moonshine product during our Oct. 18-20 Camping World RV Sales 500 weekend.”
“We are proud to become the ‘Official Moonshine’ of these iconic tracks, both so much a part of our rich history and heritage,” said Ole Smoky® founder Joe Baker. “The Ole Smoky brand has been in the making for nearly 200 years and we’re proud to celebrate the strong ties our craft has to racing. As a boy growing up in East Tennessee, our trips to Daytona and Talladega were counted down like the days before Christmas. "Racing was born from moonshine, and now we’re bringing moonshine back to the races.”
Race fans will be able to purchase four different featured Ole Smoky Tennessee Moonshine ® cocktails at Talladega. There will be ten concession bars around the concourses, including the Ole Smoky Moonshine Holler, Talladega Bar in the Tri-Oval Tower and the Ole Smoky Bar at the intersection of Talladega and Eastaboga Blvd. in the track’s infamous infield.
Ole Smoky Tennessee is the first legal distillery in the state of Tennessee.
About Ole Smoky Tennessee Moonshine ®
Currently, Ole Smoky Tennessee Moonshine ® retails eight flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler, is America’s most visited distillery and produces the brand’s signature flavors. Original Moonshine ™, White Lightnin’™, Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Strawberry Moonshine™ and Lemon Drop Moonshine™ are available in 49 states and Canada. Ole Smoky Tennessee Moonshine ® can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each Ole Smoky Moonshine™ flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about the brand, please visit www.olesmokymoonshine.com.
About Daytona International Speedway
Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning Daytona 500 car.
About Talladega Superspeedway
Talladega Superspeedway is the biggest, fastest, most competitive motorsports facility in the world. Measuring 2.66 miles in length with mammoth 33-degree, four-story banked turns, the track holds numerous official NASCAR records: the official all-time NASCAR qualifying speed of 212.809 mph, most lead changes (88) and closest finish (0.002 second). The unique track, known for three- and four-wide racing, is also defined by the location of its start/finish line which nears the entrance to turn one, giving the track a propensity for incredible photo finishes. Talladega Superspeedway plays hosts to NASCAR’s top three touring series – Sprint Cup, Nationwide, Camping World Truck – as well as ARCA.
The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway October 18-20, 2013 for the Camping World RV Sales 500 Weekend. For tickets and information visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA. Be a part of ‘Dega Nation by checking out Facebook.com/TalladegaSuperspeedway or on Twitter @TalladegaSuperS. This is more than a race…This is Talladega!