DAYTONA BEACH, Fla. – After a successful 2014 Rolex 24 At Daytona, Daytona International Speedway is now finalizing its race-ready preparations for Budweiser Speedweeks 2014 and the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race on Sunday, Feb. 23. Construction activities for the DAYTONA Rising project will accelerate again in March following the Speedway’s upcoming premier events.
“Our team has worked tirelessly to ensure that the facility continues to operate at a high level for our race fans during this busy and unique time,” said Daytona International Speedway President Joie Chitwood III. “We are certainly excited about the future of Daytona International Speedway, however we are as equally focused on delivering a great experience during our upcoming events.”
Below is a recap of key race-ready activities since the last update in January:
About DAYTONA Rising
- Installed entrance chutes for ticket gates
- Tested lighting and Digital Antenna System (DAS)
- Relocated merchandise store building pad outside the frontstretch
- Built temporary suite tower lobby and temporary ticketing trailers
- Set up hospitality village and the Budweiser 1876 Club
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.
Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.
Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com
and connecting with Daytona International Speedway on Twitter
. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours
or the Speedway Ticket and Tours Building for more information.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.