DAYTONA BEACH – Daytona International Speedway announced today that Kingspan Insulated Panels, a market leader in sustainable building product technology, will become the first partner in the “We Built Daytona” platform for the $400 million DAYTONA Rising redevelopment project.
The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising. It provides an opportunity for manufacturers to become a part of the project and showcase their involvement through a marketing presence following completion of the new facility in 2016. Financial terms of the agreement were not disclosed.
Kingspan’s insulated metal panels, totaling 125,000 square feet, will help to create the interior sections of the injectors – five large redesigned entrances spanning the nearly mile-long frontstretch. Approximately 400,000 square feet of the Speedway’s new exterior will be constructed using metal wall systems by Morin, a Kingspan company. About 80 percent of the metal panels to be used will be manufactured at Kingspan Insulated Panel North American Headquarters in DeLand, Florida, less than 20 miles from Daytona International Speedway.
Following construction, the three-year marketing agreement will allow Kingspan to feature its building panel products in-use at the new speedway, providing them with a real-time showroom. Additionally, Kingspan will receive special recognition as a “We Built Daytona” partner within the facility, brand exposure opportunities via digital display boards as well as corporate hospitality for entertaining guests during major events.
“From day one, we’ve committed to maximizing sustainable building practices as part of DAYTONA Rising, including utilizing recyclable content where possible and reusing the existing steel structure,” said Daytona International Speedway President Joie Chitwood III. “Kingspan, a great locally-based manufacturer, is an ideal partner for us and we believe the new frontstretch will provide a great platform for them to showcase their product portfolio.”
“With our recent facilities expansion and the location of our North American headquarters in DeLand, Kingspan Insulated Panels made a strong commitment to Volusia County. We can’t think of a more exciting partner than Daytona International Speedway,” said Fergal Murphy, vice president of sales, Kingspan US. “DAYTONA Rising is a once-in-a-lifetime project that will enable us to increase our customer base, especially within the local business community.”
About Kingspan Insulated Panels - North America
Kingspan Insulated Panels is a global leader in the manufacturing of insulated metal wall and roof panels. It serves the commercial, industrial, architectural, cold storage and food processing markets and is committed to delivering the most advanced building products. The company has an established reputation in delivering efficient, sustainable exterior designs for sports stadiums and recognizable facilities such as the Hershey Center, Northern Kentucky University Bank of Kentucky Arena, University of Iowa and the Wimbledon Stadium. Kingspan has five North American production locations: DeLand, FL, Modesto, CA, Columbus, OH, Caledon, Ont. and Langley, B.C. For more information, please visit www.kingspanpanels.us and www.kingspanpanels.ca. Follow us on Facebook, Twitter, LinkedIn, Google+, and YouTube to stay connected.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.
Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.
Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.
For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.