Daytona Rising February 2014 Update
DAYTONA Rising March Project Update: Daytona International Speedway Continues Momentum During Busy Event Season

In addition to hosting successful events during Budweiser Speedweeks 2014 and the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race, Daytona International Speedway continued momentum related to the DAYTONA Rising project. The Speedway is now gearing up for DAYTONA 200 Week (March 7-15).

Here is a recap of key construction activities since the last update in February:

  • Steel installation and steel detailing in east and west ends of the project
  • Stair installation in east and west ends of the project
  • Footing installation near Injector 1 on the west end of the project; Poured wall for Injector 2
  • Poured concrete onto decks near west end of project and continued masonry work on the east end near Injector 4, which is also known as the Toyota Injector.

“We’ve been able to make significant progress during our busiest time of the year,” said Daytona International Speedway President Joie Chitwood III. “We will continue to build on the recent momentum and are also committed to delivering a great experience to fans during DAYTONA 200 Week.”

Due to DAYTONA Rising construction activities, demo rides will move to the Speedway’s backstretch near Midway Boulevard from Friday, March 7 through Saturday, March 15 (Harley-Davidson will continue running demo rides from the usual location at the corner of Richard Petty Boulevard and Midway Boulevard).

Motorcycle fans may enter at Gate 70 off Midway Blvd. via motorcycle or car. A tram will also be running continuously from the Midway in Turn 4 to the demo ride area for those on foot.
Other recent project milestones:

  • Toyota Motor Sales (TMS) U.S.A., Inc. became the first Founding Partner of DAYTONA Rising. Beginning in 2015, the 11-year agreement will provide Toyota with naming rights for one of five fan injector entrances, a presence in the new “World Center of Racing” zone as well as other sponsorship rights.
  • Kingspan Insulated Panels, a market leader in sustainable building product technology based in DeLand Florida, will become the first partner in the “We Built Daytona” platform for DAYTONA Rising. Following construction, the three-year marketing agreement will allow Kingspan to feature its building panel products in-use at the new Speedway, providing them with a real-time showroom.

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit or call 1-800-PITSHOP.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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