Coke Zero 400 Champion Aric Almirola Visits DAYTONA Rising

Prior to his victory in Sunday’ s Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race, Richard Petty Motorsports driver Aric Almirola took a tour of the DAYTONA Rising construction site with Daytona International Speedway President Joie Chitwood III. 

Almirola, a native of nearby Tampa and who attended races at “The World Center of Racing” as a youth, toured the west end of the steel structure on Friday afternoon. Almirola sat in the wider and more comfortable grandstand seats and even took a “selfie” that he later posted on Twitter @aric_almirola

Aric Almirola touring DAYTONA Rising

Two days later, Almirola captured his first career NASCAR Sprint Cup Series race at his home track driving the No. 43 U.S. Air Force Ford, a victory that almost assures Almirola of a berth in NASCAR’s season-ending “playoffs,” the Chase for the NASCAR Sprint Cup. 

“I grew up two hours away from here in Tampa and I grew up in those stands watching Daytona 500s and Firecracker 400s and grew up dreaming about what it would be like to win here,” Almirola said. “I can’t believe I just took the 43 car to victory lane here at Daytona. This is amazing.”  

 Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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Daytona Rising, Aric Almirola

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