USG Becomes “We Built Daytona” Partner, Joins Others as Unique Marketing Platform Expands
Daytona International Speedway (DIS) today announced USG Corporation (NYSE:USG), a leading building products company, has become a “We Built Daytona” partner, joining three other companies in the expanding marketing platform as part of the unprecedented $400 million DAYTONA Rising redevelopment project.
USG will help put the finishing touches on the interior of the new DIS frontstretch and their USG Securock® Glass-Mat Sheathing will be prominent throughout the exterior of the project. Approximately 30 acres of USG’s drywall and about 140,000 square feet of USG Ceilings® panels will be installed in the new interior.
“USG is honored to be a partner in this very exciting, high profile project that is reinventing DIS just as USG is reinventing itself with a new brand, new energy, and new focus on innovation,” said Greg Salah, USG Senior Vice President of Sales and National Accounts. “The spirit that prevails at DIS echoes that of USG, heralded by characteristics like teamwork, competition, high performance, comebacks, and winning at the highest level.”
The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.
In addition to USG, the new partners include:
|•||Sherwin-Williams, an industry leader in the development of technologically advanced paint and coatings, will supply paint materials for the new DIS frontstretch|
Delta T Corporation (Big Ass Fans), a ceiling fan design and engineering company, will install more than 40 fans throughout the 11 “neighborhoods” along the nearly mile-long frontstretch. The high volume, low velocity cooling fans will keep attendees comfortable through the use of high volume air movement
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, is leading the master planning of the DAYTONA Rising site
The above companies join Kingspan, a market leader in sustainable building product technology, who became the first “We Built Daytona” partners in February. Kingspan’s North American headquarters are located in DeLand, Florida.
“We’re excited to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “As leaders in their respected industries, we are proud to have the best products, and the best manufacturers and companies, featured throughout what will be the first motorsports stadium anywhere in the world.”
Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.
Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.
Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.
For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
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