DAYTONA Rising December Project Update: Daytona International Speedway Finishes The Year On A Strong Note

DAYTONA Rising
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After achieving significant construction milestones related to the $400 million DAYTONA Rising project during the past year, Daytona International Speedway (DIS) is now preparing for the 53rd Anniversary of the Rolex 24 At Daytona and Budweiser Speedweeks 2015.  

“We had another great year and hit several major milestones along the way,” Daytona International Speedway President Joie Chitwood III said. “We’re now beginning to prepare the facility for the 2015 racing season to ensure that our fans enjoy some of its new amenities.” 

Fans can get an early preview of DAYTONA Rising during Budweiser Speedweeks 2015 (the stadium will officially open in 2016). Approximately 40,000 new seats will be available along with two of the five injectors/entrances, new concessions, several of the neighborhoods or social areas and the new vertical transportation.  




Key DAYTONA Rising Accomplishments to Date:

  • Installed more than:
    • 470,000 bolts
    • 90,000 square feet of metal panel skin
    • 20,000 tons of structural steel and miscellaneous metals

Upcoming Race-Ready Activities:

  • Install temporary Americrown® kitchens and miscellaneous trailers
  • Prepare vertical transportation for final testing
  • Set up more than 4,000 feet of construction fencing

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

 Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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Daytona Rising

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