To officially activate the new vertical transportation associated with its $400 million DAYTONA Rising project, Daytona International Speedway today held the first ever DAYTONA Rising Escalator Duel. NASCAR Sprint Cup Series and Richard Childress Racing driver, Austin Dillon, and his NASCAR team owner, Richard Childress, raced to the top of the new 150-foot grandstand using the stairs and escalators, respectively. Leveraging the fast and convenient escalators, Childress easily captured the win. 

As part of their race to the top, Dillon and Childress completed a series of “pit stops” related to the Speedway’s new amenities. After beginning the race near the Florida Hospital-sponsored injector/entrance, they navigated the three concourse levels by filling soft-sided insulated coolers with Coke Zero beverages and a hot dog from an Americrown concession stand, picking up a DAYTONA 500 shirt from a merchandise stand and collecting a restroom pass.

Fans will have an opportunity to preview some of these amenities during Budweiser Speedweeks 2015, including 40,000 new seats, two of the five injectors/entrances, new concessions, several of the neighborhoods or social areas and the new vertical transportation. The DAYTONA Rising project is expected to be fully completed by January 2016. 

“Vertical transportation is a critical part of the DAYTONA Rising project,” said Daytona International Speedway President Joie Chitwood III. “Our fans will now have a more convenient way to navigate the facility and preview some of the new amenities available to them during Budweiser Speedweeks 2015.”

Childress and Dillon attended the DAYTONA Rising Escalator Duel as part of the Road to the DAYTONA 500 Tour, a cross-country media blitz featuring multiple NASCAR Sprint Cup Series drivers visiting 11 different cities to promote the 57th annual DAYTONA 500 on Sunday, Feb. 22 (TV-FOX, FOX Deportes; Radio – MRN Radio, Sirius XM).

“That was a fun win today and I’m honored to be part of this great milestone,” Childress said. “Daytona International Speedway is a special place for me and everyone at RCR. The DAYTONA Rising project will ensure that both longtime and new fans enjoy the ‘World Center of Racing’ for many years to come.” 

“The new escalators are awesome,” Dillon said. “It was great to get a firsthand look at this massive project today. I’ve seen plans for DAYTONA Rising and have heard a lot about it, but it’s really impressive to see everything first hand. Several Dow Business Solutions products are being used in the construction, so I feel a personal tie to the project. I can’t wait to return in February to defend my pole and compete in the DAYTONA 500 in the No. 3 Dow Chevrolet.” 

DAYTONA Rising Construction Activities 

The Speedway recently finalized race-ready preparation for Budweiser Speedweeks 2015. Below is a list of key completed activities since the last update: 

  • Installed temporary Americrown kitchens and miscellaneous trailers
  • Set up more than 4,000 feet of construction fencing
  • Installed temporary lighting  

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.