Daytona International Speedway (DIS) today announced that Schneider Electric, a global specialist in energy management, has become the latest partner in the “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project.
Schneider Electric will provide a single view into all critical infrastructure systems through its EcoStruxure solution, allowing for a reliable and energy efficient fan experience. Additionally, Schneider Electric will coordinate with its other partners to provide an integrated solution including power distribution, electrical metering, building management controls and further integration of elevators, escalators, lighting, fire systems and generators.
“Schneider Electric is pleased to have been chosen to provide important infrastructure, energy and integration solutions for the new Daytona International Speedway,” said Jim Sandelin, Senior Vice President, Schneider Electric. “As we do with thousands of other top-tier organizations around the globe, our focus will be to help the DAYTONA Rising project be successful for the surrounding community, race teams, fans and everyone associated with DIS. We’re pleased to partner with such a prestigious organization and look forward to using the new DIS as another example of the value Schneider Electric brings to customers.”
The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.
“We’re thrilled to welcome Schneider Electric to our ‘We Built Daytona’ family of partners,” said Daytona International Speedway President Joie Chitwood III. “Their leading solutions are an ideal fit for our needs and will help to power the massive DAYTONA Rising project.”
Schneider Electric joins the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore and M-E Engineers.
Following construction, Schneider Electric will receive special recognition as a “We Built Daytona” partner within the facility, along with brand exposure opportunities via digital display boards.
About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Buildings, Data Centers & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the company’s 150,000 plus employees achieved sales of 31 billion US dollars in 2013, through an active commitment to help individuals and organizations make the most of their energy.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.
Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.
Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
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