The process of modernizing the facilities at Daytona International Speedway has expanded to include other components that feature heavily in the history of the “World Center of Racing,” including the trophies presented to the winners of the Rolex 24 At Daytona.  For the 53rd edition of the twice-around-the clock endurance challenge, the overall winner and the winning manufacturer will take home redesigned trophies which closely replicate the historic perpetual trophies on permanent display in the Daytona International Speedway Ticket and Tours Building.

Daytona International Speedway, in collaboration with Rolex, commissioned Connecticut-based Boardman Silversmiths – known for their classic designs and quality workmanship – for the design and development of the two major trophies, as well as the trophies presented to the four class winners (Prototype, Prototype Challenge, GT Daytona and GT Le Mans).  A family-owned and operated business, established in 1798, Boardman specializes in custom trophies, with their craftsmanship and artistry visible in two well-known trophies: the PGA Tour Ryder Cup and the Super Bowl player’s trophy

The new trophies will be presented for the first time at the conclusion of the Rolex 24 At Daytona on Sunday, January 25, 2015. 

Rolex Trophy

Tickets for the 2015 Rolex 24 At Daytona can be purchased online at or by calling 1-800-PITSHOP.

Fans can follow sports cars at and go on Twitter at TUDOR United SportsCar Championship (@UnitedSportsCar). Fans can also stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting