Daytona International Speedway (DIS) today announced that The Dow Chemical Company (NYSE: DOW) and Ducharme Seating have become the latest partners to join the “We Built Daytona” marketing platform as part of the $400 million DAYTONA Rising redevelopment project. 


  • Dow, an integrated company at the intersection of chemical, physical and biological sciences, is providing the insulation for structures such as the Suite Tower and concourse buildings as well as closed cell spray foam and caulking applications throughout DIS.

  • Ducharme Seating, a leading spectator seating manufacturer, is providing the 101,500 permanent, wider and more comfortable seats in the new motorsports stadium.

“We’re thrilled to introduce new partners to our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “As leaders in their respective industries, these partners are an integral part of our plan to unveil the world’s first motorsports stadium.”


The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.  


The above companies join the comprehensive list of “We Built Daytona” partners including Jones Sign Company, Musco Lighting, P&S Paving,  Kingspan Insulated Panels, USG Corporation (NYSE:USG), Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P Moore, M-E Engineers, Schneider Electric, CommScope, Inc., Honeywell and The Integration Factory.


Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the stadium, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events. 


About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2014, Dow had annual sales of more than $58 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 product families are manufactured at 201 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com

About Ducharme Seating
Since 1959 Ducharme has been providing spectator seating solutions for a wide range of venues, including arenas, theaters, stadiums, concert halls, and auditoriums. Ducharme is also well known for its expertise in resolving fixed seating requirements for the Institutional Market: schools, colleges and universities; libraries; places of worship; healthcare facilities and military bases. Ducharme’s reputation for excellence is based upon its ability to identify and respond to challenges by providing custom product solutions whose attractive, functional designs are also recognized for their unparalleled durability. While sitting comfortably in Ducharme seats, audiences throughout North America experience a heightened appreciation for the performances of athletes, artists and educators


About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.


Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.


Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.


ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.


Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest, Instagram and YouTube. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.


About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.