Fans visiting Daytona International Speedway’s (DIS) new motorsports stadium during Speedweeks 2016 will enjoy more than 100,000 square feet of retail options as part of the Fanatics Trackside Superstore shopping experience.
The experience will be highlighted by a Superstore located on the Speedway’s revamped Midway featuring a customization area for fans to add imagery to leather products and headwear. Fans will also be able to purchase the Official DAYTONA 500 Champion’s Hat (produced by New Era) from this location immediately following the race.
“We are very excited to debut this new experience with Fanatics,” said Daytona International Speedway President Joie Chitwood III. “The new merchandise footprint will significantly enhance the overall shopping experience for fans and complement the overall upgraded amenities at our motorsports stadium.”
In addition to the Superstore, the stadium will feature two large stores in the “World Center of Racing” Center injector/entrance (located on level one), Toyota and Chevrolet stores in their respective injectors, infield stores as well as other locations throughout the stadium. The locations will offer a variety of merchandise options for men, women and kids, in addition to tailgating gear and collectibles.
Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics (fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com). A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 150 collegiate and professional team properties. The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Texas Longhorns, LSU Tigers, Arizona Coyotes and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.
Fanatics leverages the scale of its retail infrastructure to provide e-commerce and fulfillment services to hundreds of leading brands in the sports industry. The solutions are vast including everything from industry leading customer service, to website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and complete licensing and manufacturing.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. Daytona International Speedway now features 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway features over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon is expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue.
Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.
Barton Malow is the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.
Race fans can follow the history of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest, Instagram and YouTube. Also, fans can see the new motorsports stadium up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.