February 1, 2016 – Daytona International Speedway (DIS) is excited to announce that a new version of its mobile app is now available for download on iOS and Android devices. As part of the $400 million DAYTONA Rising redevelopment project, the updated DIS mobile app helps race fans take full advantage of the amenities and offerings at the new motorsports stadium during upcoming events such as Speedweeks 2016.

 

The DIS mobile app offers a variety of features to help fans find their way around the new stadium including Bluetooth-based indoor and GPS-based outdoor turn-by-turn navigation. It also includes an interactive GPS facility map and the ability to drop pins to remember certain locations like a parking spot.

 

“When fans attend sporting events, they expect to have a complete and fully-advanced technology system that will enhance their overall experience,” said Daytona International Speedway President Joie Chitwood III. “The updated DIS app does just that by keeping fans connected to what’s happening on and off the track, and we’re excited that it will enable fans to truly immerse themselves in our events and interact with us on a whole new level.”

 

Also included in the new version of the app is location-based proximity engagement technology. The DIS app offers dynamic experiences for fans as they enter each of the new injectors/entrances from DIS Founding Partners such as Toyota, Florida Hospital, Chevrolet and Sunoco. Additionally, the DIS app is fully integrated with the new DAYTONA Rewards program, with locations throughout the property to provide one unified mobile experience for fans. DAYTONA Rewards provides another way for fans to interact with DIS and its partners. To participate, fans only need to a complete a one-time registration in which they are issued a unique QR code. Using that code, fans will be able to play games, see photos and videos, win prizes and more. Fans can pre-register now at http://www.disrewards.com/, inside the new app or register onsite at the DAYTONA Rewards locations.

 

A customizable daily schedule, advanced notifications and the ability to stay up-to-date with DIS Facebook, Twitter and RSS News feeds round out the features in this interactive offering. The DIS app is available for free on iTunes and Google Play. Fans attending Speedweeks 2016 and other upcoming DIS events are encouraged to download the app by visiting the iTunes store or Google Play Store.

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. Daytona International Speedway now features 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway features over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon is expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue.

 

Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.

Barton Malow is the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

 

ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.

 

Race fans can follow the history of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest and YouTube. Also, fans can see the new motorsports stadium up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.