Experience Bike Week’s entertainment hub
Harley-Davidson Thunder Alley is the life of the party during Bike Week, hopping with energy and excitement around countless events and programming. Kick back and relax while being entertained with live music, games and contests on the Harley-Davidson Thunder Alley Stage, while enjoying drink specials and your favorite Bike Week fare. Located in the brand-new midway along the stadium frontstretch, Harley-Davidson Thunder Alley is the place to be for all your Bike Week entertainment! Top off your Harley-Davidson Thunder Alley experience with the Bikini Contest and Hot Leathers Fashion Show on Saturday, March 12 at 1 pm.
Load up on gear
Next to Harley-Davidson Thunder Alley is the area’s largest FREE vendor, display and demo ride marketplace. Walk up and down the Daytona Motorcycle Marketplace and browse items from over 150 vendors across the region. Join visiting motorcyclists eager to see the latest trends in apparel, parts, accessories, bikes and more in this impressive display area located in the Midway. Harley-Davidson Thunder Alley and the Midway have rows upon rows of vendors, food booths, and host events like the annual bikini contest (Saturday, March 12, in Harley-Davidson Thunder Alley).