At the heart of Daytona International Speedway lies the Center Injector. With the hub of Midway activity happening just outside, the inside of the injector features spectacular sightlines overlooking the start/finish line and premier merchandise areas, concession stands and neighborhood bars.
World Center of Racing
This open-air, indoor/outdoor option provides fans with spectacular sights overlooking the most famous track in motorsports. Fans are now eye-level with the flagstand, allowing for unprecedented views of the start/finish line. This massive entertainment space is roughly the area of two football fields where race fans can celebrate the history and legacy of racing at the iconic motorsports venue. Fans can socialize and enjoy themselves in this area prior to, during and after a race. Several concession options, including two full-service Budweiser and Bud Light bars.
The famous DAYTONA start/finish line actually begins outside the stadium, where it continues inside until it meets up with the on-track line.
Four large TV screens, each measuring 7 feet tall by 30 feet long, stretch out to display stunning visuals of the track, drivers and more!
Looking to make a name for yourself? This massive screen pulls a wide collection fan photos uploaded on social media with #mydaytona and posts them in real-time. End your tweet with #mydaytona for a chance to be featured! A Dayton Rewards station is also located here for most events.
The Pit Shop features Fanatics merchandise of Sprint Cup Series drivers and teams. Located on the first level, the items include all of the drivers from Chevrolet and Toyota, including Dale Earnhardt Jr. and Kyle Busch. There are two locations on either side of the World Center of Racing.