“NASCAR’s announcement that Monster Energy, through a multi-year partnership, will become the entitlement partner of NASCAR’s premier series is exciting news for the entire industry. Monster Energy is a powerful and strong American brand that will continue to grow and elevate the sport for years to come. As only the third entitlement partner in series’ history, we look forward to welcoming them in February to Daytona International Speedway as they launch their platform and begin engaging fans during Speedweeks and the prestigious 59th DAYTONA 500.”
The 2017 DAYTONA 500 is scheduled on Sunday, Feb. 26 at 2 p.m. EST.
Those wishing to attend the 2017 DAYTONA 500 can make their plans now:
About Daytona International Speedway
Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram, Pinterest, YouTube and Snapchat (username: DISupdates), and by downloading the new version of Daytona International Speedway’s mobile app, for the latest Speedway news throughout the season.
Daytona International Speedway recently completed a $400 million frontstretch renovation project that transformed the “World Center of Racing” into the world’s only motorsports stadium. Improvements included wider, more comfortable seats, five expanded and redesigned entrances, 40 escalators and upgraded amenities throughout the 11 football-field size neighborhoods. The new stadium was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year. Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR premier series event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe. New to the calendar for 2016 are the Country 500 music festival on Memorial Day Weekend and the Ferrari World Finals on Dec. 1-4. In addition to at least eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.