CHALLENGE FAMILY Press Conference
CHALLENGE FAMILY extends its worldwide portfolio with the launch of CHALLENGE DAYTONA, an international professional middle-distance triathlon.

CHALLENGE FAMILY, Case Imagine and Daytona International Speedway today announced the launch of CHALLENGE DAYTONA, an international professional middle-distance triathlon taking place at the iconic facility December 7-9, 2018.


The press conference was led by CEO of CHALLENGE FAMILY, Zibi Szlufcik, who announced the middle-distance triathlon race to members of the media inside the “World Center of Racing.”


He said: “Our aim has always been simple: to create a worldwide series of high-quality, fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch CHALLENGE DAYTONA follows thousands of requests from professional and age-group athletes to have a US CHALLENGE FAMILY event in our portfolio.


“Due to the well-documented history that surrounds CHALLENGE FAMILY in North America, we would only return with a strong and unique race concept that is unlike any other in the world. Daytona International Speedway holds an unrivaled opportunity for a US-based middle-distance race. This, together with the exciting support events taking place during the weekend, will target all triathletes and spectators and position CHALLENGE FAMILY as a truly worldwide lifestyle brand.”


The Daytona International Speedway will be the center of activity for both the middle-distance race as well as the unique support events, which include:

  • Pit-stop challenge
  • Short-distance triathlon
  • Corporate race
  • 5k run/walk
  • Relay triathlon

Lake Lloyd, inside the venue, will provide an unmatched spectator experience. Athletes will complete one lap in the lake.


The flat and fast bike leg will partly take place around the 3.56-mile circuit before leading triathletes outside the famed speedway.


After transitioning in the race venue, athletes tackle the run course, which has been designed with spectators in mind. The atmosphere is sure to energize the athletes as they complete four loops of the course before reaching the red carpet and cross the famed start/finish line.


Commenting at the press conference, Carlos Eduardo Arruda, CEO of Case Imagine said: “Our vision of the race is to not only create a world-class triathlon event for triathletes of all abilities, but to create a festival in every sense of the word. Following the racing, our team will throw a sensational CHALLENGE FAMILY-style festival complete with pasta party and an extraordinary awards ceremony.”


CHALLENGE DAYTONA, for many, will be the final race of the season and an official qualifier race for THE CHAMPIONSHIP, which has an incredible 150,000 euro prize purse


“We look forward to hosting the CHALLENGE DAYTONA and adding a new event to an already busy track calendar,” Daytona International Speedway President Chip Wile said. “Daytona International Speedway is going to provide a high-energy atmosphere for triathletes who will be competing at this iconic motorsports facility.”


Registration to enter CHALLENGE DAYTONA opens on the 14th December 2017. For more information visit www.challenge-daytona.com


About CHALLENGE FAMILY:

CHALLENGE FAMILY is the fastest growing global triathlon series. With 46 full and middle distances in 27 different countries, CHALLENGE FAMILY is changing the face of triathlon around the world. Due to spectacular courses in iconic destinations, no CHALLENGE FAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGE FAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.


About the Daytona International Speedway

Daytona International Speedway is the world’s only motorsports stadium and was awarded SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the season-opening Monster Energy NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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