The area’s largest motorcycle marketplace roars to life at Daytona International Speedway, March 9-17 during the 77th Annual Bike Week at DAYTONA.
Stop by the “World Center of Racing” and take a spin on the newest rides in the FREE demo ride area. Free demo rides will be available along the Midway located outside the stadium along the frontstretch, featuring top manufacturers like Indian, Slingshot, Yamaha, Kawasaki, Honda, and Harley-Davidson! If you would like to ride newest models and exclusive rides, you’ll need to bring a valid motorcycle driver license and DOT-approved helmet.
Experience Bike Week’s entertainment hub at DAYTONA
Harley-Davidson Thunder Alley is the life of the party during Bike Week, hopping with energy and excitement around countless events and programming. Kick back and relax while being entertained with live music, games and contests on the Harley-Davidson Thunder Alley Stage, while enjoying drink specials and your favorite Bike Week fare. Located in the massive Midway along the stadium frontstretch, stroll down Harley-Davidson Thunder Alley, check out the annual Hot Leathers Fashion Show and Bikini Contest, GEICO Bike Show, Baddest Bagger Bike Show, and visit all of the displays and aftermarket vendors.
Load up on gear
They don’t call it the area’s largest motorcycle marketplace for no reason. Come ready to add to your collection of gear as you walk up and down the Daytona Motorcycle Marketplace, browsing items from over 100 vendors across the region. Join visiting motorcyclists eager to see the latest trends in apparel, parts, accessories, bikes and more in this impressive display area located in the Midway.
Marketplace admission, demo rides and parking are FREE. For race tickets and event information, call 1-800-PITSHOP or visit daytonainternationalspeedway.com.