May 28 | Jones Sign Company, Musco Lighting and P&S Paving Join Growing List of “We Built Daytona” Partners Associated With Historic DAYTONA Rising Project

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“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III.

We Built DAYTONA

Daytona International Speedway (DIS) today announced that Jones Sign Company, Musco Lighting and P&S Paving, Inc. have become the latest partners to join the expanding “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project. 

  • Jones Sign Company, a national specialist in the sign manufacturer and sign installation industry, will provide nearly 3,000 signs and more than 120,000 square feet of graphics for the new injectors/entrances. The company will also produce the DIS “Supersign” LED-lit letters, measuring 13 feet 6 inches tall and 286 feet wide. 

  • Musco Lighting, a global leader in the design and manufacture of sports-lighting systems, will illuminate the new frontstretch grandstand. In 1998, Musco lighted the speedway using its Mitran™ system specifically designed to meet the needs of drivers, spectators, and television broadcasts.  The new frontstretch of the grandstand will feature more than 700 of Musco’s Green Generation™ fixtures producing 77 million lumens of light.  

  • P&S Paving, an asphalt paving, heavy highway contractor based in Daytona Beach, is providing paving and dirt services. During the past year, the company has installed more than 50,000 square yards of temporary asphalt and 13 miles of utility piping. 

“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “We’re honored to showcase their products and work throughout our facility that will contribute to reimagining the experience at DIS.” 

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.  

The above companies join the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore, M-E Engineers and Schneider Electric. 

Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events. 

About Jones Sign Company

Jones Sign Company has been reliable and dependable for over 100 years. Their fabrication and project management stretch from coast-to-coast, servicing all of North & Central Americas. Their ability to execute large and complex programs is considered their strength. Jones Sign can execute new builds, reimages, or remodels. Jones covers sports venues, hospitals, and malls to multiple location programs for all sectors of retail, financial services, and corporate. They also offer comprehensive repair & maintenance service. 

About Musco Lighting

For nearly 40 years, Musco Lighting has specialized in the design and manufacture of sports and large area lighting solutions around the world. Musco has pioneered systems using metal halide and LED technologies that have made dramatic improvements in energy efficiency, and provided affordable ways to control spill light and glare. Permanent and temporary lighting solutions range from neighborhood Little League® fields to Olympic Games. Musco has a global team of experts that partner with customers to plan, complete, and maintain a cost-effective, trouble-free lighting solution for their facility. For more information on Musco’s innovative lighting solutions, visit: www.musco.com.  

About P&S Paving, Inc.

In the past 20 years, P&S Paving, Inc. has grown from a small business entity with only one used dozer, to a corporation with the ability to service major highway construction, large earthwork projects, and any small driveway or parking lot. They recently opened a new hot mix plant this year capable of producing over 400 tons per hour in a cleaner, more efficient form. In addition to their recent addition of a fourth paving crew, they are prepared for big jobs and heightened goals in the surrounding community. 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

| Country Music Singer/Songwriter Kip Moore to Perform Pre-Race Concert for the 57th Annual Coke Zero 400 Powered By Coca-Cola

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A limited quantity of VIP ticket packages are available for race fans to get special access to Moore’s 60-minute pre-race concert that will be staged at the exit of pit road.

Kip Moore

Country music singer/songwriter Kip Moore will perform an hour-long pre-race concert prior to the 57th annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race on Sunday night, July 5 at Daytona International Speedway.

MULTI PLATINUM selling singer songwriter Kip Moore’s debut album Up All Night spawned three No. One smash hits including "Somethin' 'Bout A Truck," "Beer Money" and "Hey Pretty Girl."  Moore recently released “I’m To Blame,” which was the second most added song during its debut week at country radio, marking Moore's biggest first week for a new single, ahead of his upcoming sophomore album.  Earning critical acclaim for his “high energy” (Rolling Stone) live show, this summer Moore will join Dierks Bentley’s 2015 Sounds of Summer Tour.

A limited quantity of VIP ticket packages are available for race fans to get special access to Moore’s 60-minute pre-race concert that will be staged at the exit of pit road. VIP Ticket Packages start at $150 and include:

  • A reserved ticket for the Coke Zero 400 Powered By Coca-Cola
  • Pre-Race/Sprint FANZONE access
  • Admission to the VIP viewing area in front of the stage for the pre-race concert

Fans that have already purchased a Coke Zero 400 Powered By Coca-Cola race ticket can upgrade their experience with a VIP Ticket Package for $70.

“We’re excited to have Kip Moore perform in front of thousands of race fans at the Coke Zero 400 Powered By Coca-Cola,” Daytona International Speedway President Joie Chitwood III said. “As we celebrate the Independence Day holiday weekend, race fans will enjoy an energetic performance from Kip followed by a thrilling nighttime race with the stars of the NASCAR Sprint Cup Series and a massive fireworks celebration.”

For more information on Kip Moore, visit www.kipmoore.net or go on Twitter @KipMooreMusic

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR XFINITY Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

May 21 | Volusia County, Daytona International Speedway Partner to Return the Daytona Half Marathon in 2016

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“There is no marathon course like ours,” said Jim Dinneen, Volusia County Manager and a longtime marathon enthusiast. “I’ve run some of the great races in the United States, and none can match the uniqueness of our course that includes the Speedway and the World’s Most Famous Beach.”

Daytona Beach Half Marathon

Volusia County Government and Daytona International Speedway have partnered to schedule the return of the Daytona Beach Half Marathon Sunday, Feb. 7, 2016, two weeks prior to the 58th annual DAYTONA 500, NASCAR’s biggest, richest and most prestigious race.

Registration opens July 1, 2015.

Sponsored by Florida Hospital and Brown and Brown Insurance, the Daytona Beach Half Marathon features a breathtaking course that takes runners from the historic asphalt (flat surface) of Daytona International Speedway to International Speedway Boulevard leading to a panoramic view of the Atlantic Ocean atop the International Speedway Boulevard highrise bridge to the sparkling, white, hard-packed sands of Daytona Beach and then back to the start/finish line inside the iconic motorsports facility.

“There is no marathon course like ours,” said Jim Dinneen, Volusia County Manager and a longtime marathon enthusiast.  “I’ve run some of the great races in the United States, and none can match the uniqueness of our course that includes the Speedway and the World’s Most Famous Beach.”

Daytona International Speedway President Joie Chitwood III agreed. “We are excited to partner with Volusia County to host the Daytona Beach Half Marathon,” he said. “The ‘World Center of Racing’ will provide a unique setting for  the start and finish of the race and runners will have the special opportunity to pound the same pavement that will be used by the stars of NASCAR in the DAYTONA 500 just two weeks later.”

The county has hired Running Zone, a well-established company in Cocoa Beach, to administer the race.  A countywide planning committee composed of the county’s tourism advertising authorities, chambers of commerce, cities, local businesses, the county and running enthusiasts is assisting with race planning.

Area marketing and public relations consultant Mike Jiloty, Ormond Beach, has been engaged to sell sponsor packages.  He can be reached at 386-295-0816 or mjiloty@mac.com.

For more information on entrant packets and registration go on-line to: daytonabeachhalf.com.

May 19 | Barbosa, Fittipaldi to Serve as Special Guests at Daytona International Speedway’s Second Annual Race Camp

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Summer Camp Provides a Fun-Filled Day at the ‘World Center of Racing’

Race Camp

Defending champions of the IMSA TUDOR United SportsCar Championship Joao Barbosa and Christian Fittipaldi will headline Daytona International Speedway’s second annual Race Camp, scheduled for Wednesday, July 29 between 8 a.m. – 2 p.m.

Kids between the ages 6-12 will be able to spend a fun-filled summer day at the “World Center of Racing” doing a number of activities including:

  • Track tour
  • Sign the start/finish line
  • Obstacle course
  • Photo in Gatorade Victory Lane
  • Up close look at a NASCAR stock car and a Daytona Prototype
  • Safety demonstration

In addition, Barbosa and Fittipaldi, who share the driving duties on the No. 5 Mustang Sampling Corvette DP for Action Express Racing and are both two-time Rolex 24 At Daytona champions, will be special guests at the Race Camp.

Also included in the Race Camp will be two tickets for 2016 Rolex 24 At Daytona on Jan. 30-31, America’s most prestigious sports car race (two-day grandstand only).

Tickets for the Daytona International Speedway’s Race Camp are $65 per person and can be purchased by calling 1-877-306-RACE or by visiting www.daytonainternationalspeedway.com/racecamp

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR XFINITY Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Apr 27 | Seat Installation Begins on East End of Frontstretch

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Along with the 10,000 seats on the east end of the frontstretch, 40,000 new seats will be available on the west side of the stadium for the Independence Day holiday weekend.

DAYTONA Rising

Seat installation on the east end of Daytona International Speedway began on Monday morning. Workers began installing the first of 10,000 wider, more comfortable seats that will be available for the upcoming Coke Zero 400 Weekend Powered By Coca-Cola on July 3-5. 

Along with the 10,000 seats on the east end of the frontstretch, 40,000 new seats will be available on the west side of the stadium for the Independence Day holiday weekend. With a limited capacity of only 50,000 seats, fans will want to secure their tickets early for the 57th annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race scheduled on Sunday, July 5. 

DAYTONA Rising, the $400 million frontstretch renovation project, is targeted for completion in January 2016 in time for the 54th anniversary of the Rolex 24 At Daytona and the 58th annual DAYTONA 500.

 

DAYTONA Rising  DAYTONA Rising 

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.

 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.

 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Apr 22 | Twice the Action: Second Round Added to the Red Bull Global Rallycross at Daytona International Speedway on June 19-21

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“We’re excited to be able to add another championship round to the weekend schedule and grow this event,” Daytona International Speedway President Joie Chitwood III said.

Red Bull GRC

The stakes at this year’s Red Bull Global Rallycross event at Daytona International Speedway on June 19-21 just got higher. Red Bull Global Rallycross and Daytona International Speedway officials have adjusted the race schedule on Father’s Day Weekend to include a second championship round. 

Practice and qualifying will take place on Friday, June 19, followed by championship rounds on both Saturday, June 20 and Sunday, June 21. Each round will pay out points to the driver for the season-long championship. 

“We’re excited to be able to add another championship round to the weekend schedule and grow this event,” Daytona International Speedway President Joie Chitwood III said. “The inaugural Red Bull Global Rallycross in 2014 produced non-stop action on the course. To be able to add a second championship round for the 2015 event gives race fans another opportunity to see how exciting this form of racing can be.” 

Red Bull Global Rallycross is returning to Daytona International Speedway for the second straight year. On Father’s Day Weekend, the stars of Red Global Rallycross will slide, bang and fly in manufacturer-backed entries such as Ford, Subaru and Volkswagen on portions of Daytona’s famed road course asphalt and a challenging dirt section. Red Bull Global Rallycross Supercars produce 600 horsepower and accelerate from 0 to 60 miles per hour in less than two seconds. 

Entering its fifth year, Red Bull Global Rallycross competes across the world in locations like Barbados, Los Angeles, and Washington, DC. Among the motorsports and action sports athletes that compete in Red Bull Global Rallycross are Ken Block, Bucky Lasek, Scott Speed, Nelson Piquet Jr. and Tanner Foust. 

Red Bull Global Rallycross features an open paddock where fans are able to walk through the garages, engage the drivers and watch the mechanics wrench on the cars. 

A three-day adult advance ticket for the Red Bull Global Rallycross is available for $60, a savings of $30. Daily admission tickets are available at the gate for adults ($20 on Friday and $35 on Saturday and Sunday) and children ages 6-12 ($10 daily). A three-day children’s ticket (ages 6-12) is available for $15 and children 5 and under are free for the entire weekend. 

Tickets can be purchased online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. For more information on Red Bull Global Rallycross, please visit www.redbullglobalrallycross.com

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

About Red Bull Global Rallycross

Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and table-top jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact. For more information visit www.RedBullGlobalRallycross.com.

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OWN A PIECE OF HISTORY

Fanatics Authentic offers timeless collectibles from Daytona as part of the historic DAYTONA Rising redevelopment

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