Sep 27 | Economic Impact of DAYTONA Rising Increased

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After breaking ground at the beginning of July, Daytona International Speedway’s historic DAYTONA Rising project is off to a fast start.

Daytona Rising

DAYTONA BEACH, Fla. – After breaking ground at the beginning of July, Daytona International Speedway’s historic DAYTONA Rising project is off to a fast start. Daytona’s parent company International Speedway Corporation (ISC) today provided updated economic benefit estimates, calculated independently by the Washington Economics Group (www.weg.com) of Coral Gables, on the DAYTONA Rising project.

Initial economic benefits for the DAYTONA Rising project were based on a $250 million investment. Now that the actual investment from ISC will be between $375 million and $400 million, the DAYTONA Rising project is expected to generate:

  • More than 6,300 new jobs during the construction – these are direct and indirect construction jobs as well as jobs induced throughout the community by the project

  • More than $300 million in labor income during construction

  • More than $85 million in new federal, state and local tax revenue throughout construction

The calculated economic benefits from DAYTONA Rising are in addition to the already substantial impacts generated by the ongoing operations of ISC and Daytona International Speedway:

  • More than $1.6 billion EACH YEAR in total economic benefit to the state of Florida, including $645 million directly to the labor force

  • The combined operations of ISC and DIS directly and indirectly generate more than 18,000 PERMANENT jobs in Florida

  • More than $241 million annually in federal, state and local tax revenue

Currently, more than 60 percent of attendees to the DAYTONA 500 travel from outside the state of Florida, and more than 50 percent of DAYTONA 500 attendees stay five or more nights in Florida during their visit.

“Daytona International Speedway and parent company International Speedway Corporation have been long-standing pillars of our community, responsible for generating billions in economic activity each and every year,” said Florida State Senator Dorothy L. Hukill, District 8. “They are now literally building upon their past success with the DAYTONA Rising project, and investing $400 million to modernize the iconic Speedway for the community and motorsports fans throughout the world – providing a much needed influx of jobs, labor income and tax revenue in the process.”

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. The project is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on TwitterFacebook and Pinterest.

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Sep 25 | 2014 Preseason Thunder Dates Scheduled for Jan. 9-14

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Preseason Thunder, the annual NASCAR testing session at Daytona International Speedway featuring the Sprint Cup Series, will expand in 2014 with the addition of the Nationwide Series and Camping World Truck Series.

Preseason Thunder

DAYTONA BEACH, Fla. – Preseason Thunder, the annual NASCAR testing session at Daytona International Speedway featuring the Sprint Cup Series, will expand in 2014 with the addition of the Nationwide Series and Camping World Truck Series. Preseason Thunder marks the official start to NASCAR’s “Road To Daytona.”

NASCAR Sprint Cup Series teams will test on Jan. 9-10 as they shake down their cars in advance of the prestigious season-opening 56th annual DAYTONA 500 on Sunday, Feb. 23. The NASCAR Nationwide Series will test on Jan. 11-12 for their season-opening event – the DRIVE4COPD 300 on Saturday, Feb. 22.

The Camping World Truck Series will wrap up Preseason Thunder on Jan. 13-14 as they prep for the NextEra Energy Resources 250 on Friday night, Feb. 21.

It’s the first time since 2008 that the Nationwide Series and Camping World Truck Series teams have participated in January testing sessions at Daytona International Speedway.

All test sessions are scheduled between 9 a.m. and 5 p.m. each day, weather permitting. Each session includes a lunch break from noon until 1 p.m.

“We’re looking forward to hosting all three of NASCAR’s national touring series for Preseason Thunder,” Daytona International Speedway President Joie Chitwood III said. “Having the Nationwide and Camping World Truck Series teams join the stars of the Sprint Cup Series in testing the high banks will ignite plenty of excitement for the start of the new NASCAR season.”

The Preseason Thunder Fan Fests, the companion events to the January testing sessions in the Sprint FANZONE, are scheduled on Thursday night, Jan. 9 for the Sprint Cup Series and Saturday night, Jan. 11 for the Nationwide Series. There will not be a Fan Fest or infield admissions for the NASCAR Camping World Truck Series testing sessions.

Fans can also watch each day’s testing at no cost from a section of the Oldfield Grandstands.

Tickets for Preseason Thunder Fan Fest for the Sprint Cup Series, which include the autograph session wristbands, will be available for purchase by calling 1-800-PITSHOP on Monday, Nov. 18 beginning at 9 a.m. The schedule of driver question-and-answer and autograph sessions will be finalized closer to the event.

Fans who would like to be contacted regarding Preseason Thunder Fan Fest ticket information can sign up online at www.daytonainternationalspeedway.com/thunder.

The Rolex 24, the tune-up session for the TUDOR United SportsCar Championship and Continental Tire Sports Car Challenge teams in advance of the 52nd anniversary of the Rolex 24 At Daytona, is scheduled for Jan. 3-5.  Ticketholders for the 2014 Rolex 24 At Daytona will be admitted free for the Roar Before The Rolex 24 testing sessions.

Tickets for the NASCAR’s biggest, richest and most prestigious race – the 56th annual DAYTONA 500 on Sunday, Feb. 23 – start at $65 and are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR#DAYTONA500 and #ROADTODAYTONA.  Stay connected with Daytona International Speedway on Twitter, FacebookInstagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com

Sep 23 | Roar Before The Rolex 24 To Provide 2014 TUDOR United SportsCar Championship Preview

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The Rolex 24 At Daytona will serve as the kick-off event for the inaugural TUDOR United SportsCar Championship season and Daytona International Speedway’s Budweiser Speedweeks 2014, on Jan. 25-26.

Roar Before The Rolex 24

DAYTONA BEACH, Florida. (Sept. 23, 2013) – The Rolex 24 At Daytona will serve as the kick-off event for the inaugural TUDOR United SportsCar Championship season and Daytona International Speedway’s Budweiser Speedweeks 2014, on Jan. 25-26.

But three weeks beforehand, it will be time to make some preseason noise.

The annual “Roar Before The Rolex 24” test sessions will be held at DIS on Jan. 3-5, open to teams in the TUDOR United SportsCar Championship and the Continental Tire Sports Car Challenge, both sanctioned by the International Motor Sports Association (IMSA).

This won’t be any ordinary test, though. The belief is that it will be rather extraordinary, starting with the expected total turnout of more than 100 cars.

“We think this is going to be the ‘loudest’ Roar ever, meaning, it will be the most significant in the history of the test,” said IMSA Vice President of Competition and Technical Regulations Scot Elkins.

“The season-opening Rolex 24 At Daytona will be just a few weeks away, and anticipation for the first race in the new TUDOR United SportsCar Championship will be at a fever pitch. The Roar will provide fans a chance to see the new championship’s class structure showcased together on-track. In addition, the Continental Tire Sports Car Challenge will roll onto the high banks with its typical huge contingent of production-based cars.

“While the Roar officially will be a test session, fans who attend will experience a preview of what will be the race-weekend atmosphere. Of course the primary goal of the Roar is to provide teams an opportunity to test in advance of the race, but this year’s Roar is also designed to get everyone pumped about the Rolex 24 and the entire debut season for the TUDOR United SportsCar Championship.”

Added Daytona International Speedway President Joie Chitwood III: “There will certainly be a special buzz surrounding this year’s Roar Before The Rolex 24, as we begin this new era in North American sports car racing. Fans will be treated to something special, watching TUDOR United SportsCar Championship teams prepare for their prestigious season-opening event – the Rolex 24 At Daytona.”

Individual daily tickets to the Roar Before The Rolex 24 are available for $15 online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP; children 12 and under will receive free admission. In addition, ticket holders for the 2014 Rolex 24 At Daytona receive free admission to the Roar Before The Rolex 24.

Sep 23 | Scout Days Returns for the Roar Before The Rolex 24

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Daytona International Speedway will continue the tradition of hosting Scout Days, a one-of-a-kind event that blends high-speed sports car action with two nights of camping and scouting activities, during The Roar Before The Rolex 24 on Jan. 3-5.

Scout Days

DAYTONA BEACH, Fla. – Daytona International Speedway will continue the tradition of hosting Scout Days, a one-of-a-kind event that blends high-speed sports car action with two nights of camping and scouting activities, during The Roar Before The Rolex 24 on Jan. 3-5, the critical three-day test session prior to the 52nd Anniversary Rolex 24 At Daytona.

Boy and Girl Scouts from throughout the Southeast are invited to watch the stars of the TUDOR United SportsCar Championship and the Continental Tire Sports Car Challenge test the twists and turns of the “World Center of Racing’s” 3.56-mile road course as they prepare for their respective season-opening events.

The Scouts will also get to camp in the famous infield of Daytona and enjoy special activities such as fishing on Lake Lloyd, infield tours, scavenger hunts and more. They will also receive a special event patch to commemorate the visit.

DIS has been hosting Scout Days at the Roar Before The Rolex 24 since 2010.

Scout Days admission, which includes two nights of tent camping as well as $10 DAYTONA Dollars good at any Speedway concession stand, is $30 per person if purchased on/before Dec. 1. Afterward, admission for Scout Days is $40 per person. To purchase Scout Days admission, please call (877) 306-RACE (7223) or visit www.daytonainternationalspeedway.com/scout. Each family must register individually.

In addition to the testing sessions, the Roar Before The Rolex 24 will also feature fan forums, pit stop demonstrations and tech talks for all race fans.

Fans can follow sports cars at www.grand-am.com and www.alms.com, go on Twitter at GRAND-AM Rolex Sports Car Series (@RolexSeries) and the Sunoco Rolex 24 At Daytona Challenge (@SUNOCO_UK). Fans can also stay connected with Daytona International Speedway on Twitter, FacebookInstagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Sep 20 | 52nd Anniversary Rolex 24 At Daytona Scheduled for Jan. 25-26, 2014

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The 52nd anniversary of the Rolex 24 At Daytona, which will serve as the debut event for the TUDOR United SportsCar Championship, will take place on January 25-26.

Rolex 24

DAYTONA BEACH, Fla. – The 52nd anniversary of the Rolex 24 At Daytona, which will serve as the debut event for the TUDOR United SportsCar Championship, will take place on Jan. 25-26 at Daytona International Speedway, track officials announced today.

The TUDOR United SportsCar Championship is the result of the merger of the GRAND-AM Rolex Sports Car Series and the American Le Mans Series presented by Tequila Patrón.

“The momentum and excitement surrounding the Rolex 24 At Daytona continues to grow every year,” Daytona International Speedway President Joie Chitwood III said. “With the 2014 edition of the Rolex 24, we will begin a new era in North American sports car racing and race fans will want to witness in-person the first event for the TUDOR United SportsCar Championship.”

Tickets, including infield camping and parking, for the 52nd anniversary of the Rolex 24 At Daytona and the Roar Before The Rolex 24 three-day test session scheduled for Jan. 3-5 can be purchased online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

The Rolex 24 At Daytona, the kick-off event to Budweiser Speedweeks 2014, showcases the world’s best drivers competing against each other lap after lap for 24 hours on Daytona International Speedway’s challenging and demanding 3.56-mile road course.

Under the TUDOR United SportsCar Championship banner, the twice-around-the-clock challenge will feature four different classes:

  • The lead Prototype (P) class, combining the Rolex Series’ GRAND-AM’s Daytona Prototypes plus the ALMS’ P2 and DeltaWing cars

  • Prototype Challenge (PC), retained from the current ALMS class structure

  • GT Le Mans (GTLM), consisting of the ALMS’ current GT class

  • GT Daytona (GTD), consisting of the Rolex Series’ current GT and GX classes and the ALMS’ current GTC class

Fans can follow sports cars at www.grand-am.com and www.alms.com, go on Twitter at GRAND-AM Rolex Sports Car Series (@RolexSeries) and the Sunoco Rolex 24 At Daytona Challenge (@SUNOCO_UK). Fans can also stay connected with Daytona International Speedway on Twitter, FacebookInstagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Sep 18 | DIS to Host First Sports Business Insider Series Webcast on Sept. 27

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Daytona International Speedway will bring together some of the state’s top sports business executives for an innovative webcast on Friday, Sept. 27 at the International Motorsports Center located just outside Daytona International Speedway.

DAYTONA BEACH, Fla. – Daytona International Speedway will bring together some of the state’s top sports business executives for an innovative webcast on Friday, Sept. 27 at the International Motorsports Center located just outside Daytona International Speedway.

The webcast is the first of the eight-part Sports Business Insider Series, which will be hosted around the country by the Speedway’s parent company International Speedway Corporation. The series will address the most current issues in major sports and will be moderated by national sports media personality and host of Bloomberg TV’s “Sportfolio,” Rick Horrow.

Taking part in the Sept. 27 webcast panel at Daytona International Speedway will be:

  • Joie Chitwood III, President, Daytona International Speedway
     
  • Mark Lamping, President, Jacksonville Jaguars

  • Mike Millay, Director of Sports Business Development, Disney’s Wide World of Sports

  • John Bisignano, President/CEO, Central Florida Sports Commission

“We’re delighted to kick off the Sports Business Insider Series,” Daytona International Speedway President Joie Chitwood III said. “I’m excited to be a part of this group of panelists and look forward to the thoughtful discussion on the current topics facing the sports business industry.”

The Sports Business Insider Series attendance and Citrix GoToWebcast viewing is by invitation only. Although followers of @ISCupdates, @DISUpdates, and @RickHorrow will get #InsiderSeries content on Twitter during the events.

Tickets for the NASCAR’s biggest, richest and most prestigious race – the 56th annual Daytona 500 on Sunday, Feb. 23 – start at $65 and are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR and #DAYTONA500.  Stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com

Media Contact: Speedway PR, (386) 681-6782

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