Jan 23 | Rolex Extends Partnership With Daytona International Speedway

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Partnership Includes Extension of Entitlement Sponsorship of Prestigious Rolex 24 At Daytona and Branded Presence Associated With Historic DAYTONA Rising Project

Rolex Lounge

Two world-class organizations, Daytona International Speedway and Rolex, announced today a partnership that extends the iconic watch brand’s role as the title sponsor of the annual Rolex 24 At Daytona sports car race and Official Timepiece of Daytona International Speedway. The expanded partnership will also afford Rolex with naming rights for the new frontstretch lounge and suite level associated with the DAYTONA Rising redevelopment project (scheduled to open in January 2016) and enhanced branding opportunities throughout the redeveloped Speedway. 

Rolex has been indelibly connected to the Speedway’s rich history since 1963 when it began dedicating its Oyster Perpetual Cosmograph Daytona to winning drivers at “The World Center of Racing.” The Cosmograph Daytona still remains the face of the legendary Rolex 24 At Daytona as Rolex prepares to celebrate its 23rd year as title sponsor of the race. Both organizations are eager to accelerate the next chapter of their partnership, one that has stood the test of time.  

“Rolex and Daytona International Speedway remain committed to innovation and excellence,” said Stewart Wicht, President and CEO of Rolex Watch USA. “Expanding our partnership to include the DAYTONA Rising project provides us with an unprecedented platform to showcase our brand.”

“We’re so proud of our history with Rolex and look forward to creating more memorable experiences in the years ahead,” said Daytona International Speedway President Joie Chitwood III. “We’ll continue to push the boundaries and elevate the overall experience for our guests through DAYTONA Rising.”

 Rolex Lounge

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jan 22 | Former Champion Negri Takes Rolex 24 At Daytona Pole

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BMW Performance 200 Pole Goes To Ford Mustang of Maxwell and Johnson

Rolex 24 Grid Set

Times have changed at the highest levels of sports car endurance racing, with reliability requiring healthy doses of flat-out speed, no matter an event’s duration. That reality has transformed North America’s premier sports car race, the Rolex 24 At Daytona, into a veritable sprint, which means pole qualifying has never been more important.

With that modern reality a top-line concern, IMSA TUDOR United SportsCar Championship teams rolled out their top guns for Thursday’s qualifying session, to set the field for the 53rd running of the Rolex 24, which rolls off on Saturday at 2:10 p.m. ET (TV - FOX Sports). When the 90-minute session involving four classes was complete, former Rolex 24 champion Ozz Negri had the No. 60 Honda HPD/Ligier JS P2 on the pole via a 129.201 mph lap (1 minute, 39.194 seconds) on the 3.56-mile Daytona International Speedway road course. Significant but hardly shocking; the No. 60 – which will be co-driven by Negri, NASCAR star AJ Allmendinger John Pew and Matt McMurry – was the fastest car in both of Thursday’s practices, leading both the headlining Prototype class and overall.

Post-qualifying, Negri tried to downplay the importance of winning the pole – “the race is the real deal” – but only after emphasizing how much effort his Michael Shank Racing team had put into qualifying.

“We worked pretty hard [for this],” Negri said and we thought we had a good [qualifying] package. I used up everything the car had [today].”

Starting alongside Negri on the front row Saturday will be another former Rolex 24 winner who’s also a former Indianapolis 500 champion, Scott Dixon, co-driver of the No. 02 Ford EcoBoost/Riley with Tony Kanaan, Kyle Larson and former DAYTONA 500 champion Jamie McMurray. Dixon qualified at 129.061/1:39.302.

The three other respective class pole winners:

Prototype Challenge: Johnny Mowlem, No. 16 Chevrolet/ORECA FLM09 (125.257/1:42.318).

GT Le Mans: In a class record run, Oliver Gavin, No. 4 Chevrolet Corvette C7.R (123.840/1:43.488).

GT Daytona: James Davison, No. 007 Aston Martin V12 Vantage (119.472/1:47.272).

Also Thursday, Scott Maxwell put the No. 15 Ford Mustang Boss 302 R on the pole for Friday’s BMW Performance 200, the season-opening race for the production-based IMSA Continental Tire SportsCar Challenge. Maxwell, who will co-drive with Billy Johnson in the two-hour, 45-minute event (starting at 1:45 p.m. ET), had a fast lap of 109.990 mph (1 minutes, 56.520 seconds) to lead the Grand Sport class and the field overall. The other front-row spot was claimed by Hugh Plumb (109.746/1:56.779), co-driver of the No. 13 Porsche 911 with his brother Matt.

In the Street Tuner class, the pole went to the No. 56 Porsche Cayman (102.157/2:05.454) of Jeff Mosing, Eric Foss and Justin Piscitell, with Piscitell at the wheel.

Tickets for the Rolex 24 At Daytona weekend are available for purchase on-line at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can follow sports cars at www.imsa.com and go on Twitter at TUDOR United SportsCar Championship (@UnitedSportsCar). Fans can also stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jan 20 | Rolex 24 An International Showcase For Drivers, Teams, Manufacturers

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Global Television Distribution, IMSA TV To Showcase Rolex 24 Worldwide

Keeping true to its name as the sanctioning body of the TUDOR United SportsCar Championship, the International Motor Sports Association (IMSA) will spotlight a robust contingent of international drivers, teams and manufacturers on the world stage for the 53rd Rolex 24 At Daytona on Jan. 24-25.

Global television coverage of the Rolex 24 will be available in more than 300 million homes across more than 130 countries. In addition to television coverage, IMSA TV on IMSA.com will offer worldwide streaming of TUDOR Championship qualifying, as well as the Continental Tire SportsCar Challenge season-opening BMW Performance 200 on Friday, Jan. 23.

A broadcast stream for all 24 hours of the Rolex 24 will be available to viewers outside of the United States with audio from the new IMSA Radio, via a partnership with Radio Show Limited. IMSA Radio also will provide live audio coverage of each practice, qualifying and race session on IMSA TV and RadioLeMans.com.

Domestically, viewers can stream IMSA Radio and on-board cameras throughout the race, as well as access the broadcast stream during the overnight hours from 10 p.m. ET through 7 a.m. ET.

"The Rolex 24 At Daytona is truly one of the world’s most iconic endurance sports car racing events, as evidenced by the melting pot of drivers, teams and manufacturers entered for this year’s event," said David Pettit, IMSA VP of Marketing. "More than half of the Rolex 24 field was born outside of the United States, each bringing its own unique fan base. We are proud to give fans from those countries the opportunity to follow all of the action from Daytona International Speedway, whether it be practice, qualifying or the race itself via worldwide television distribution and IMSA TV."

Of the 196 drivers entered for the Rolex 24, 117 drivers from 27 different countries were born outside of the United States. In addition, eight of IMSA’s 10 official automotive partners have world headquarters outside of North America.

The Rolex 24 At Daytona also is the opening round of the Tequila Patrón North American Endurance Cup. The Patrón Endurance Cup allows international competitors the opportunity to race against full-time TUDOR Championship teams and drivers in a four-race competition that includes the series’ four marquee endurance events: the Rolex 24, Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida (March 21), Sahlen’s Six Hours of The Glen (June 28) and Petit Le Mans Powered by Mazda at Road Atlanta (Oct. 3).

More than 15 hours of live FOX Sports coverage will be available to viewers in the United States beginning with a two-hour FOX broadcast network beginning at 2 p.m. ET on Jan. 24. It is the second consecutive year that the Rolex 24 telecast has opened on the broadcast channel, which is available in approximately 115 million homes in the United States.

Jan 19 | More Than 15 Hours Of Live Coverage Opens With Two-Hour FOX Broadcast Network Block

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FOX Sports’ coverage will total 15.5 hours across the FOX, FOX Sports 1 and FOX Sports 2 television platforms. In addition, FOX race coverage streams live on FOX Sports GO, the app that provides live streaming video of FOX Sports content at home or on-the-go. - See more at: http://www.imsa.com/articles/fox-network-broadcast-highlights-fox-sports-coverage-53rd-rolex-24-daytona#sthash.Z62wH45L.dpuf

IMSA Article

A two-hour FOX broadcast network telecast kicks off more than 15 total hours of live FOX Sports television coverage of the 53rd Rolex 24 At Daytona on Jan. 24-25.

The FOX telecast begins at 2 p.m. ET on Saturday, Jan. 24, moments before the green flag waves for the first round of the 2015 TUDOR United SportsCar Championship and the Tequila Patrón North American Endurance Cup. It is the second consecutive year that the Rolex 24 telecast has opened on the broadcast channel, which is widely distributed in approximately 115 million homes in the United States.

“The Rolex 24 At Daytona is the center of the motorsports universe each January, attracting attention from fans of many different racing series,” said David Pettit, International Motor Sports Association (IMSA) vice president, marketing. “FOX network television coverage enables us to reach those fans and introduce new viewers to our unique and exciting brand of motorsports. We are grateful to our partners at FOX Sports for helping us maximize this opportunity for all our stakeholders.”

FOX Sports’ coverage will total 15.5 hours across the FOX, FOX Sports 1 and FOX Sports 2 television platforms. In addition, FOX race coverage streams live on FOX Sports GO, the app that provides live streaming video of FOX Sports content at home or on-the-go. The complete schedule is as follows:

Saturday, Jan. 24 (All times ET)

2-4 p.m. - FOX Network

4-8 p.m. - FOX Sports 2

8-10 p.m. - FOX Sports 1

Overnight (Jan. 24-25)

10 p.m.-7 a.m. - IMSA TV on IMSA.com (live video streaming and commentary)

Sunday, Jan. 25

7 a.m.-2:30 p.m. - FOX Sports 1

The Rolex 24 will be the third consecutive TUDOR Championship event to feature FOX Network coverage. The inaugural season in 2014 closed with back-to-back FOX telecasts of events at Circuit of The Americas and Road Atlanta around the network’s NFL programming. Each telecast averaged more than one million viewers, with peak audiences in excess of two million which were notable high points in viewership.

IMSA.com will provide live high definition streaming coverage of the overnight hours, as well as live in-car camera footage and IMSA Radio commentary throughout the race. IMSA Radio will feature the broadcast team of John Hindhaugh from Radio Le Mans as well as Jeremy Shaw and Greg Creamer.

Jan 15 | Daytona International Speedway Names Schneider Electric As Latest “We Built Daytona” Partner

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Company’s Solutions To Help Power $400 Million DAYTONA Rising Project

Schneider Electric

Daytona International Speedway (DIS) today announced that Schneider Electric, a global specialist in energy management, has become the latest partner in the “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project. 

Schneider Electric will provide a single view into all critical infrastructure systems through its EcoStruxure solution, allowing for a reliable and energy efficient fan experience. Additionally, Schneider Electric will coordinate with its other partners to provide an integrated solution including power distribution, electrical metering, building management controls and further integration of elevators, escalators, lighting, fire systems and generators. 

“Schneider Electric is pleased to have been chosen to provide important infrastructure, energy and integration solutions for the new Daytona International Speedway,” said Jim Sandelin, Senior Vice President, Schneider Electric. “As we do with thousands of other top-tier organizations around the globe, our focus will be to help the DAYTONA Rising project be successful for the surrounding community, race teams, fans and everyone associated with DIS. We’re pleased to partner with such a prestigious organization and look forward to using the new DIS as another example of the value Schneider Electric brings to customers.”   

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.  

“We’re thrilled to welcome Schneider Electric to our ‘We Built Daytona’ family of partners,” said Daytona International Speedway President Joie Chitwood III. “Their leading solutions are an ideal fit for our needs and will help to power the massive DAYTONA Rising project.” 

Schneider Electric joins the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore and M-E Engineers

Following construction, Schneider Electric will receive special recognition as a “We Built Daytona” partner within the facility, along with brand exposure opportunities via digital display boards. 

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Buildings, Data Centers & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the company’s 150,000 plus employees achieved sales of 31 billion US dollars in 2013, through an active commitment to help individuals and organizations make the most of their energy.
www.schneider-electric.com/us

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jan 14 | DAYTONA Rising January Project Update: Daytona International Speedway Holds First Ever Escalator Duel To Officially Activate New Vertical Transportation

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NASCAR Driver Austin Dillon and NASCAR Team Owner Richard Childress Compete In Race to the Top of New 150-Foot Grandstand

Childress Race

To officially activate the new vertical transportation associated with its $400 million DAYTONA Rising project, Daytona International Speedway today held the first ever DAYTONA Rising Escalator Duel. NASCAR Sprint Cup Series and Richard Childress Racing driver, Austin Dillon, and his NASCAR team owner, Richard Childress, raced to the top of the new 150-foot grandstand using the stairs and escalators, respectively. Leveraging the fast and convenient escalators, Childress easily captured the win. 

As part of their race to the top, Dillon and Childress completed a series of “pit stops” related to the Speedway’s new amenities. After beginning the race near the Florida Hospital-sponsored injector/entrance, they navigated the three concourse levels by filling soft-sided insulated coolers with Coke Zero beverages and a hot dog from an Americrown concession stand, picking up a DAYTONA 500 shirt from a merchandise stand and collecting a restroom pass.

Fans will have an opportunity to preview some of these amenities during Budweiser Speedweeks 2015, including 40,000 new seats, two of the five injectors/entrances, new concessions, several of the neighborhoods or social areas and the new vertical transportation. The DAYTONA Rising project is expected to be fully completed by January 2016. 

“Vertical transportation is a critical part of the DAYTONA Rising project,” said Daytona International Speedway President Joie Chitwood III. “Our fans will now have a more convenient way to navigate the facility and preview some of the new amenities available to them during Budweiser Speedweeks 2015.”

Childress and Dillon attended the DAYTONA Rising Escalator Duel as part of the Road to the DAYTONA 500 Tour, a cross-country media blitz featuring multiple NASCAR Sprint Cup Series drivers visiting 11 different cities to promote the 57th annual DAYTONA 500 on Sunday, Feb. 22 (TV-FOX, FOX Deportes; Radio – MRN Radio, Sirius XM).

“That was a fun win today and I’m honored to be part of this great milestone,” Childress said. “Daytona International Speedway is a special place for me and everyone at RCR. The DAYTONA Rising project will ensure that both longtime and new fans enjoy the ‘World Center of Racing’ for many years to come.” 

“The new escalators are awesome,” Dillon said. “It was great to get a firsthand look at this massive project today. I’ve seen plans for DAYTONA Rising and have heard a lot about it, but it’s really impressive to see everything first hand. Several Dow Business Solutions products are being used in the construction, so I feel a personal tie to the project. I can’t wait to return in February to defend my pole and compete in the DAYTONA 500 in the No. 3 Dow Chevrolet.” 

DAYTONA Rising Construction Activities 

The Speedway recently finalized race-ready preparation for Budweiser Speedweeks 2015. Below is a list of key completed activities since the last update: 

  • Installed temporary Americrown kitchens and miscellaneous trailers
  • Set up more than 4,000 feet of construction fencing
  • Installed temporary lighting  

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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