Jan 15 | Daytona International Speedway Names Schneider Electric As Latest “We Built Daytona” Partner

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Company’s Solutions To Help Power $400 Million DAYTONA Rising Project

Schneider Electric

Daytona International Speedway (DIS) today announced that Schneider Electric, a global specialist in energy management, has become the latest partner in the “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project. 

Schneider Electric will provide a single view into all critical infrastructure systems through its EcoStruxure solution, allowing for a reliable and energy efficient fan experience. Additionally, Schneider Electric will coordinate with its other partners to provide an integrated solution including power distribution, electrical metering, building management controls and further integration of elevators, escalators, lighting, fire systems and generators. 

“Schneider Electric is pleased to have been chosen to provide important infrastructure, energy and integration solutions for the new Daytona International Speedway,” said Jim Sandelin, Senior Vice President, Schneider Electric. “As we do with thousands of other top-tier organizations around the globe, our focus will be to help the DAYTONA Rising project be successful for the surrounding community, race teams, fans and everyone associated with DIS. We’re pleased to partner with such a prestigious organization and look forward to using the new DIS as another example of the value Schneider Electric brings to customers.”   

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.  

“We’re thrilled to welcome Schneider Electric to our ‘We Built Daytona’ family of partners,” said Daytona International Speedway President Joie Chitwood III. “Their leading solutions are an ideal fit for our needs and will help to power the massive DAYTONA Rising project.” 

Schneider Electric joins the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore and M-E Engineers

Following construction, Schneider Electric will receive special recognition as a “We Built Daytona” partner within the facility, along with brand exposure opportunities via digital display boards. 

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Buildings, Data Centers & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the company’s 150,000 plus employees achieved sales of 31 billion US dollars in 2013, through an active commitment to help individuals and organizations make the most of their energy.
www.schneider-electric.com/us

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jan 14 | DAYTONA Rising January Project Update: Daytona International Speedway Holds First Ever Escalator Duel To Officially Activate New Vertical Transportation

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NASCAR Driver Austin Dillon and NASCAR Team Owner Richard Childress Compete In Race to the Top of New 150-Foot Grandstand

Childress Race

To officially activate the new vertical transportation associated with its $400 million DAYTONA Rising project, Daytona International Speedway today held the first ever DAYTONA Rising Escalator Duel. NASCAR Sprint Cup Series and Richard Childress Racing driver, Austin Dillon, and his NASCAR team owner, Richard Childress, raced to the top of the new 150-foot grandstand using the stairs and escalators, respectively. Leveraging the fast and convenient escalators, Childress easily captured the win. 

As part of their race to the top, Dillon and Childress completed a series of “pit stops” related to the Speedway’s new amenities. After beginning the race near the Florida Hospital-sponsored injector/entrance, they navigated the three concourse levels by filling soft-sided insulated coolers with Coke Zero beverages and a hot dog from an Americrown concession stand, picking up a DAYTONA 500 shirt from a merchandise stand and collecting a restroom pass.

Fans will have an opportunity to preview some of these amenities during Budweiser Speedweeks 2015, including 40,000 new seats, two of the five injectors/entrances, new concessions, several of the neighborhoods or social areas and the new vertical transportation. The DAYTONA Rising project is expected to be fully completed by January 2016. 

“Vertical transportation is a critical part of the DAYTONA Rising project,” said Daytona International Speedway President Joie Chitwood III. “Our fans will now have a more convenient way to navigate the facility and preview some of the new amenities available to them during Budweiser Speedweeks 2015.”

Childress and Dillon attended the DAYTONA Rising Escalator Duel as part of the Road to the DAYTONA 500 Tour, a cross-country media blitz featuring multiple NASCAR Sprint Cup Series drivers visiting 11 different cities to promote the 57th annual DAYTONA 500 on Sunday, Feb. 22 (TV-FOX, FOX Deportes; Radio – MRN Radio, Sirius XM).

“That was a fun win today and I’m honored to be part of this great milestone,” Childress said. “Daytona International Speedway is a special place for me and everyone at RCR. The DAYTONA Rising project will ensure that both longtime and new fans enjoy the ‘World Center of Racing’ for many years to come.” 

“The new escalators are awesome,” Dillon said. “It was great to get a firsthand look at this massive project today. I’ve seen plans for DAYTONA Rising and have heard a lot about it, but it’s really impressive to see everything first hand. Several Dow Business Solutions products are being used in the construction, so I feel a personal tie to the project. I can’t wait to return in February to defend my pole and compete in the DAYTONA 500 in the No. 3 Dow Chevrolet.” 

DAYTONA Rising Construction Activities 

The Speedway recently finalized race-ready preparation for Budweiser Speedweeks 2015. Below is a list of key completed activities since the last update: 

  • Installed temporary Americrown kitchens and miscellaneous trailers
  • Set up more than 4,000 feet of construction fencing
  • Installed temporary lighting  

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jan 13 | NASCAR Sprint Cup Series Drivers Ready To Hit the Road to the DAYTONA 500

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Cross-Country Media Blitz to Feature Close to 20 Drivers Promoting the DAYTONA 500 on Feb. 22

Road to the DAYTONA 500

In the weeks leading up to the prestigious season-opening DAYTONA 500 Sunday, Feb. 22, the stars of the NASCAR Sprint Cup Series will be logging plenty of miles promoting “The Great American Race” with the Road to the DAYTONA 500 Tour.

The cross-country media blitz will feature close to 20 drivers visiting 11 different cities. Each location will host a NASCAR Sprint Cup Series driver for a day of special events and media availabilities, all promoting the 57th annual DAYTONA 500 Sunday, Feb. 22 (TV – FOX, FOX Deportes; Radio – MRN Radio, SiriusXM NASCAR Radio).

“We’re excited to work with the drivers as we build the excitement throughout the country about the DAYTONA 500 and the start of the new NASCAR Sprint Cup Series season,” Daytona International Speedway President Joie Chitwood III said. “The Road to the DAYTONA 500 is a critical element in promoting ‘The Great American Race’.”

The Road to the DAYTONA 500 kicked off Jan. 2 in Jacksonville with 2014 DAYTONA 500 champion Dale Earnhardt Jr., who prior to flipping the coin at the TaxSlayer Bowl, met with the media alongside the Harley J. Earl DAYTONA 500 trophy and participated in a Twitter takeover of @DISupdates.

Among the other cities and drivers that will be featured on the tour include:

  • Washington, D.C. (Jeff Gordon)
  • Phoenix (Danica Patrick)
  • Atlanta (Kyle Busch)
  • Boston (Kevin Harvick)
  • Chicago (Carl Edwards)
  • Tampa (Brad Keselowski, Tony Stewart and Kyle Larson)
  • Los Angeles (Jimmie Johnson)
  • Miami (Joey Logano)
  • New York (Earnhardt Jr., Denny Hamlin)
  • Orlando (Matt Kenseth)
  • Daytona Beach (Clint Bowyer, AJ Allmendinger and Ryan Newman)
  • Orlando-Daytona Beach, where driver Austin Dillon and owner Richard Childress will officially activate the new vertical transportation associated with its $400 million DAYTONA Rising project with an Escalator Duel.

In addition, during Budweiser Speedweeks, Aric Almirola and Kasey Kahne are expected to fly with the world-renowned U.S. Air Force Thunderbirds, who are providing the flyover for the DAYTONA 500.

Race fans can follow along with each Road to the DAYTONA 500 event on Twitter using #ROADTODAYTONA500 or by visiting www.daytonainternationalspeedway.com/TheRoad.

Tickets for the 57th annual DAYTONA 500 and all Budweiser Speedweeks 2015 events are on sale now and can be purchased by calling 1-800-PITSHOP or visiting www.daytonainternationalspeedway.com

Fans also can follow NASCAR on Twitter and stay up to speed on the latest news by using hashtags #DAYTONA500 and #SPEEDWEEKS. Stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jan 13 | 2015 Daytona Supercross Course Map

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For the eighth straight year, the Daytona Supercross will be a Ricky Carmichael Signature Design and the course will have a fresh look with the starting gate moving to the west end of the tri-oval.

DAYTONA Supercross Course

Attached is the course for the 2015 Daytona Supercross, the longest continuous Supercross event in America scheduled for Saturday night, March 7 at Daytona International Speedway. The prestigious and physically demanding event will once again be the only stop in Florida for the Monster Energy AMA Supercross, an FIM World Championship, in 2015.

For the eighth straight year, the Daytona Supercross will be a Ricky Carmichael Signature Design and the course will have a fresh look with the starting gate moving to the west end of the tri-oval.

Carmichael retired from Supercross in 2007 as the most decorated rider in history with 15 AMA championships and 150 wins.

Also returning in 2015 will be the sixth annual Ricky Carmichael Amateur Supercross. Scheduled for Sunday, March 8 and Monday, March 9, amateur Supercross racers will have an opportunity to test their skills on the same course used in the Daytona Supercross.

Tickets for the event are now on sale at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Advance general admission tickets start at $35 and kid tickets (ages 6-12) start at $10.

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jan 13 | Red Bull Global Rallycross Returns to Daytona International Speedway on June 20-21

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On Father’s Day Weekend in 2015, the stars of Red Global Rallycross will slide, bang and fly in manufacturer-backed entries such as Ford, Chevrolet, Subaru and Volkswagen on portions of Daytona’s famed road course asphalt and a challenging dirt section. Red Bull GRC Supercars produce 600 horsepower and accelerate from 0 to 60 miles per hour in less than two seconds.

Red Bull Global Rallycross

The sliding, banging and the jumping of the Red Bull Global Rallycross will return to Daytona International Speedway on June 20-21, the second straight year the series has competed at the “World Center of Racing.”

 

Daytona International Speedway, which annually hosts stock cars, sports cars, motorcycles and karts, added rallycross to its 2014 event calendar with driver Rhys Millen capturing the inaugural event.

 

On Father’s Day Weekend in 2015, the stars of Red Global Rallycross will slide, bang and fly in manufacturer-backed entries such as Ford, Chevrolet, Subaru and Volkswagen on portions of Daytona’s famed road course asphalt and a challenging dirt section. Red Bull GRC Supercars produce 600 horsepower and accelerate from 0 to 60 miles per hour in less than two seconds.  

“We’re thrilled to be welcoming back Red Bull Global Rallycross,” Daytona International Speedway President Joie Chitwood III said. “Our inaugural event in 2014 showed how exciting this brand of racing can be for the fans and we’re looking forward to the opportunity to continue to grow this event in 2015.”

 

Entering its fifth year, Red Bull Global Rallycross competes across the world in marquee locations like Barbados, Los Angeles, Seattle, and Washington, DC. Among the rallying and action sports athletes that compete in Red Bull Global Rallycross are Ken Block, Bucky Lasek, Scott Speed, Nelson Piquet Jr. and Tanner Foust.

 

Red Bull Global Rallycross features an open paddock where fans are able to walk through the garages, engage the drivers and watch the mechanics wrench on the cars.

 

Tickets for the Red Bull Global Rallycross go on sale on Friday, Jan. 16. Detailed event schedule will be released in the coming months.

 

For more information on Red Bull Global Rallycross, please visit www.redbullglobalrallycross.com.

 

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

About Red Bull Global Rallycross

Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and table-top jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact. For more information visit www.RedBullGlobalRallycross.com.

Jan 10 | Roar Before the Rolex 24 Day Two

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Defending Champions Barbosa, Bourdais, Fittipaldi Experience DAYTONA Rising First-Hand

DAYTONA Rising AX Racing

Talk about a view from the top.

Saturday at Daytona International Speedway was all about summits. The defending Rolex 24 championship team, which also is the defending IMSA TUDOR United SportsCar Championship team, was sky-high again near Turn 1, or rather, overlooking Turn 1, where new grandstands are providing a preview of the speedway’s DAYTONA Rising construction project.

For Action Express Racing drivers Joao Barbosa, Sebastien Bourdais and Christian Fittipaldi, this third summit was achieved in simpler fashion but the result was nonetheless spectacular. For arguably the best team in the house, getting to check out what are arguably the best seats in the house was something special indeed. The top level of the new grandstands rises 150 feet above the speedway; the new seats in the west end of the frontstretch grandstands provide a prime sightline to the entire 3.56-mile road course.

The drivers got their top-tier tour during a break in Saturday’s Roar Before the Rolex 24 test sessions.

“It’s huge … and obviously, a perfect view of the track,” said Fittipaldi, who teamed with Barbosa to win the TUDOR Championship’s driving and team titles last year. “Daytona is always an awesome facility and now, there are upgrades [like this] that will make it even more user-friendly for everyone who comes to watch the races.”

Bourdais, primarily known for his success in open-wheel racing, joined Barbosa and Fittipaldi for the Rolex 24 last year. His return this year makes the trio a definite threat to repeat, in the season-opening event for the second-year TUDOR Championship.

“This is quite phenomenal; you can see everything there is to see,” Bourdais said. “There’s no better point of view than that, at any kind of race track where I’ve been.”

Added Barbosa: “I’m really surprised and really impressed. This [view] is tremendous. I think fans who sit there and watch the race will really, really have a good time. This is the spot to come to.”

Action Express fared well in the first two (of four) practice sessions Saturday, posting the third-fastest speed in the first session and the second-fastest in the second session. Jordan Taylor led the first session in the No. 10 Corvette DP with a fast lap of 129.218 mph (1 minutes, 39.181 seconds); the second session was led by NASCAR Sprint Cup Series regular AJ Allmendinger in the No. 60 Honda/Ligier JS P2, at 128.910 (1:39.418).

Tickets for the Rolex 24 At Daytona and the Roar Before the Rolex 24, which wraps up Sunday, can be purchased online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can follow sports cars at www.imsa.com and go on Twitter at TUDOR United SportsCar Championship (@UnitedSportsCar). Fans can also stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

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