Mar 08 | DAYTONA Rising March Project Update: Daytona International Speedway Continues Momentum During Busy Event Season

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DAYTONA Rising March Project Update: Daytona International Speedway Continues Momentum During Busy Event Season

Daytona Rising February 2014 Update

In addition to hosting successful events during Budweiser Speedweeks 2014 and the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race, Daytona International Speedway continued momentum related to the DAYTONA Rising project. The Speedway is now gearing up for DAYTONA 200 Week (March 7-15).

Here is a recap of key construction activities since the last update in February:

  • Steel installation and steel detailing in east and west ends of the project
  • Stair installation in east and west ends of the project
  • Footing installation near Injector 1 on the west end of the project; Poured wall for Injector 2
  • Poured concrete onto decks near west end of project and continued masonry work on the east end near Injector 4, which is also known as the Toyota Injector.

“We’ve been able to make significant progress during our busiest time of the year,” said Daytona International Speedway President Joie Chitwood III. “We will continue to build on the recent momentum and are also committed to delivering a great experience to fans during DAYTONA 200 Week.”

Due to DAYTONA Rising construction activities, demo rides will move to the Speedway’s backstretch near Midway Boulevard from Friday, March 7 through Saturday, March 15 (Harley-Davidson will continue running demo rides from the usual location at the corner of Richard Petty Boulevard and Midway Boulevard).

Motorcycle fans may enter at Gate 70 off Midway Blvd. via motorcycle or car. A tram will also be running continuously from the Midway in Turn 4 to the demo ride area for those on foot.
Other recent project milestones:

  • Toyota Motor Sales (TMS) U.S.A., Inc. became the first Founding Partner of DAYTONA Rising. Beginning in 2015, the 11-year agreement will provide Toyota with naming rights for one of five fan injector entrances, a presence in the new “World Center of Racing” zone as well as other sponsorship rights.
  • Kingspan Insulated Panels, a market leader in sustainable building product technology based in DeLand Florida, will become the first partner in the “We Built Daytona” platform for DAYTONA Rising. Following construction, the three-year marketing agreement will allow Kingspan to feature its building panel products in-use at the new Speedway, providing them with a real-time showroom.

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Mar 07 | Riders Shake Down Ricky Carmichael Signature Design in Advance of Saturday’s Daytona Supercross By Honda

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Riders Shake Down Ricky Carmichael Signature Design in Advance of Saturday’s Daytona Supercross By Honda

AMA Supercross riders got a first-look at the Ricky Carmichael Signature Design course that they will compete during Saturday’s Saturday’s Daytona Supercross By Honda at Daytona International Speedway.

Riders participating in the media day session included:

  • Ricky Carmichael, Supercross legend, course designer and five-time Daytona Supercross By Honda champion
  • Three-time defending Daytona Supercross By Honda champion Ryan Villopoto, Monster Energy Kawasaki

  • Cole Seely, Team Honda Muscle Milk

  • Justin Barcia, Team Honda Muscle Milk

  • Malcolm Stewart, Troy Lee Designs Honda

  • Eli Tomac, GEICO Honda

  • Justin Bogle, GEICO Honda

  • Blake Wharton, GEICO Honda

  • Jimmy Albertson, Motorsport.com Honda

  • Matthew Bisceglia, GEICO Honda

  • Broc Tickle, RCH Soaring Eagle Suzuki

  • Josh Hill, RCH Soaring Eagle Suzuki

For the seventh straight year, Carmichael returns as the course designer and Bomber Built, owned by three-time AMA 125cc National Motocross Champion Mark Barnett, is building the Supercross course.

Carmichael retired from Supercross in 2007 as the most decorated rider in history with 15 AMA championships and 150 wins.

This year’s Ricky Carmichael Signature Design course is similar to last year’s layout with some tweaks.

The starting gate will remain on pit road providing fans with a great view of the first turn and riders will have to conquer 40 jumps and two whoop sections over the 3,290 foot course.

“It’s going be hard on these guys racing, but they prepare for it and they work hard for it,” Carmichael said. “I’m ready to watch these guys battle. I’m really excited. I’m excited how the track has turned out. With the fan turnout that we’ve had the last several years it’s just going to be that much better.”

Daytona International Speedway has been home to the original Supercross since 1971 – the longest continuous Supercross event in America – and this marks the 23rd year that Honda has sponsored the event.

Among the Supercross greats that have captured the Daytona Supercross By Honda include Bob Hannah, Jeff Stanton, Jeremy McGrath, Carmichael and Villopoto, who has won the event three out of the past four years.

“I feel good,” Villopoto said after Friday’s ride. “We’re here at Daytona and it’s a pretty prestigious race here. It’s also kind of a turning point in the season. We’re kind of getting close to the homestretch here, but we’re not there just yet. But if we can pull off a win tomorrow it would be a lot of momentum going my way for the rest of the season.”

The Daytona Supercross By Honda is a grueling test for the riders and can produce some unexpected moments.

Said Barcia: “You never know what to expect here in Daytona. This place can throw some wrenches at you for sure. You just never know what’s going to happen. It’s always a challenging track.”

On Sunday and Monday in the Ricky Carmichael Amateur Supercross, the amateur Supercross racers will have an opportunity to test their skills on the same course used in the Daytona Supercross By Honda. For more information on the Ricky Carmichael Amateur Supercross, visit www.racedaytona.com.

For more information and tickets for the Daytona Supercross By Honda, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Mar 05 | 2014 Daytona 200 Week: Endless Entertainment On and Off the Track

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There will never be a dull moment for biker enthusiasts throughout the 2014 edition of Daytona 200 Week with thrilling motorcycle events and endless entertainment at the “World Center of Racing.”

DAYTONA BEACH, Fla. – There will never be a dull moment for biker enthusiasts throughout the 2014 edition of Daytona 200 Week with thrilling motorcycle events and endless entertainment at the “World Center of Racing.” 

Daytona 200 Week, which runs Friday, March 7 through Saturday, March 15, is packed full of fan activities including:

  • Free demo rides: Moved to the Daytona International Speedway backstretch for 2014, motorcycle enthusiasts can take the hottest motorcycles for a test ride with free manufacturer demo rides that will be located off of Midway Blvd. Traditionally held along the frontstretch, the demo rides have moved to the backstretch due to the ongoing DAYTONA Rising construction.

    Bike fans may enter at Gate 70 off Midway Blvd. via motorcycle or car. A tram will also be running continuously from the Midway in Turn 4 to the demo ride area for those on foot. Riders must have a DOT-approved helmet and motorcycle endorsement on their driver’s license to participate in the free demo riders from March 7-15.

    Among the participating manufacturer on the backstretch are Indian, Kawasaki, Spyder, Suzuki, Victory and Yamaha. Harley-Davidson will continue running demo riders from their tradition location at the corner of Richard Petty Blvd. and Midway Blvd.

  • Honda Kick-Off Party: Honda, an official partner of Daytona International Speedway, will host a kick-off party at their main display area in the Midway on Friday night, March 7 between 6 p.m. – 8 p.m. Honda will have its AMA Supercross stars on hand to meet fans and sign autographs and will also be donating autographed jerseys and riding apparel in support of the Pediatric Brain Tumor Foundation® Ride for Kids® (RFK). Attendees are asked to show their support for RFK by making a $5 donation. Snacks and water will be provided to the first 300 guests. Parking is available at the DIS Ticket and Tours Building.

  • Midway: Inside the Midway, motorcycle enthusiasts will find a one-stop shopping destination that has everything from the nation’s top motorcycle parts to Hot Leathers fashion, the Official Bike Week Apparel and Accessories Provider for the Daytona International Speedway. 

  • K and G Cycles Thunder Alley at Daytona: Located in the Midway outside Turn 4, K and G Cycles Thunder Alley is Bike Week’s hottest hangout. Cool down with a Budweiser and great food or heat things up with entertainment, games and contests. 

  • Hot Leathers Fashion Show: Check out the hottest styles in motorcycle apparel at the Hot Leathers Fashion Show located in K and G Cycles Thunder Alley located outside of Turn 4 on Saturday, March 15 at 1 p.m. Following the Hot Leathers Fashion Show will be the annual bikini contest.

  • The Spring Dash at Daytona: Hit Daytona International Speedway’s 3.56-mile road course on your own bike during the ninth annual Spring Dash. The ride of a lifetime runs on March 15 immediately after the Daytona 200 (approx. 4 p.m.). Tickets are $30 per bike. Professional photographs are available. 

  • Cycle Social: Stay up to date during Daytona 200 Week by following Daytona International Speedway on Facebook and Twitter (@DISupdates) using hashtags: #DAYTONASX, #DAYTONAFLATTRACK and #DAYTONA200.

For more information on the activities off the track during Daytona 200 Week, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

Feb 27 | NASCAR Drivers Ryan Newman, Martin Truex Jr. and USAF Thunderbirds Visit DAYTONA Rising

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During Budweiser Speedweeks, DAYTONA Rising, the $400 million frontstretch renovation project, had a couple of special visitors take hard-hat tours.

NASCAR Drivers Ryan Newman and Martin Truex Jr. Visit DAYTONA Rising
DAYTONA BEACH, Fla. – During Budweiser Speedweeks, DAYTONA Rising, the $400 million frontstretch renovation project, had a couple of special visitors take hard-hat tours. 

Ryan Newman, driver of the No. 31 Chevrolet for Richard Childress Racing, and Martin Truex Jr., driver of the No. 78 Furniture Row Racing Chevrolet, visited the construction on Friday, Feb. 21.

On the morning of the 56th annual DAYTONA 500, the world-renowned U.S. Air Force Thunderbirds, who performed the flyover later in the day, toured the massive project. 

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.  

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Feb 27 | Construction Underway on Ricky Carmichael Signature Design Course for Daytona Supercross By Honda

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Immediately following the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race last Sunday, construction began in the tri-oval area between pit road and the start/finish line to create the demanding and challenging course for the Daytona Supercross By Honda, scheduled for Saturday night, March 8.

Ricky Carmichael visits Daytona
DAYTONA BEACH, Fla. – Immediately following the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race last Sunday, construction began in the tri-oval area between pit road and the start/finish line to create the demanding and challenging course for the Daytona Supercross By Honda, scheduled for Saturday night, March 8.

On Thursday, Supercross legend and five-time Daytona Supercross By Honda champion Ricky Carmichael, who is serving as the course designer for the seventh straight year, paid a visit to the “World Center of Racing” to view the on-going construction.

“It’s really special to be able to be associated with Daytona International Speedway,” Carmichael said as he walked the course on Thursday. “I love this place, I really do. Five-time winner and my heart is here. I’m a Florida native. It’s an honor to be affiliated with Daytona, and to have the chance to design this track is special. I take it seriously and I’m thankful for the opportunity.”

Carmichael retired from Supercross in 2007 as the most decorated rider in history with 15 AMA championships and 150 wins.

This year’s Ricky Carmichael Signature Design course is similar to last year’s layout with some tweaks.
The starting gate will remain on pit road providing fans with a great view of the first turn and riders will have to conquer 40 jumps and two whoop sections over the 3,290 foot course.

“I think that what makes this track cool as opposed to other Supercross tracks is that it is somewhat of an outdoor track,” Carmichael said. “It has a lot of those kinds of obstacles. (It’s) real sandy and not as congested, but way rougher than a traditional Supercross track. This is really where you see who is tough and who isn’t. That’s what’s so cool. There’s a lot of history behind this Supercross race and it’s just very prestigious because of those factors of it being rougher and really the toughest track on the circuit.” 
Daytona International Speedway has been home to the original Supercross since 1971 – the longest continuous Supercross event in America – and this marks the 23rd year that Honda has sponsored the event.

Among the Supercross greats that have captured the Daytona Supercross By Honda include Bob Hannah, Jeff Stanton, Jeremy McGrath, Carmichael and Ryan Villopoto, who has won the event three out of the past four years.

Here’s a look at some of the numbers behind the construction of this year’s Daytona Supercross By Honda course:

264 – Number of truck loads of dirt

5,000 – Number in tons of dirt

8 – Number of trucks used to transport the dirt into the Speedway

2 – Number of days to bring all of the dirt into the track

40 – Number of jumps on the Supercross course

2 – Number of whoop sections

450 –Number of tuff blocks with Honda covers for safety

3,280 – Mileage in feet of the Supercross course

500 – Number of man-hours (approximate) to set up the Daytona Supercross By Honda course

In addition, one crawler, one front loader and two skid steers are used to move the dirt during construction.

The paddock for Supercross teams will again be staged in the blue garages, which are located adjacent to the Sprint FANZONE and provide easy access for the fans.

On Sunday and Monday in the Ricky Carmichael Amateur Supercross, the amateur Supercross racers will have an opportunity to test their skills on the same course used in the Daytona Supercross By Honda. For more information on the Ricky Carmichael Amateur Supercross, visit www.racedaytona.com.

For more information and tickets for the Daytona Supercross By Honda, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

Fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR, #DAYTONA500 and #ROADTODAYTONA.  Stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Feb 24 | Earnhardt Jr. Celebrates Second Career Daytona 500 Win With Busy Week of Media Activities

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Two-time DAYTONA 500 champion Dale Earnhardt Jr. is ready to tell the world the story of his epic victory in Sunday night’s 56th annual DAYTONA 500 NASCAR Sprint Cup Series victory at Daytona International Speedway.

Dale Earnhardt Jr Interview

DAYTONA BEACH, Fla. – Two-time DAYTONA 500 champion Dale Earnhardt Jr. is ready to tell the world the story of his epic victory in Sunday night’s 56th annual DAYTONA 500 NASCAR Sprint Cup Series victory at Daytona International Speedway.  Running on only one hour of sleep, Earnhardt Jr. embarked on his week-long whirlwind media tour Monday morning after installing his No. 88 National Guard Hendrick Motorsports Chevrolet inside the Daytona International Speedway Ticket and Tours Building.  The car will be part of the Daytona International Speedway tours program and will be returned to the team at the 2015 DAYTONA 500, a tradition that has been in existence since 1996.  Earnhardt, crew chief Steve Letarte, team owner Rick Hendrick and the crew of the No. 88 car enjoyed a breakfast with the media and participated in interviews and pictures on Monday morning. 

“I was taking pictures and doing media until about 3 a.m.,” Earnhardt Jr. said. “The team was having most of the fun. When I got over there, they were out of spirits so we found some more and we just sat around and talked about how cool it was – just punching each other in the shoulder until about 4 a.m. and then I had to hang it up.”  During the Champion’s Breakfast, Speedway President Joie Chitwood presented all three DAYTONA 500 champions with their leather jackets, Hendrick with his Harley J. Earl DAYTONA 500 trophy and Letarte with the Cannonball Baker trophy. Chitwood and Earnhardt Jr. also unveiled the logo for next year’s 57th annual DAYTONA 500.  The Champion’s Breakfast isn’t the only obligation that comes with winning “The Great American Race.” Earnhardt Jr. will fly across America making stops in places such as New York City, ESPN in Bristol, Connecticut and Los Angeles.

“I’m looking forward to it and I want to enjoy it,” said Earnhardt Jr., who will be appearing on the Late Show with David Letterman on Monday night. “We won a big race, we put a lot of effort into it and I’m going to make sure everybody hears about it.”  “This race is such a big deal,” said Letarte. “The whole thing felt pretty surreal. What races do you still celebrate the next day? You have a breakfast and keep getting trophies and jackets. I’m proud of the team we’ve assembled. They’re a great group of guys and deserve most of the credit. They built a great race car, Dale drove a great race and we’re excited.”

“That was a perfect race,” agreed Hendrick, who is enjoying his eighth DAYTONA 500 win as an owner. “That was a perfect race. Dale – I’ve never seen anybody drive a car (like that). He drove the wheels off the car every lap. Stevie called a perfect race, pit stops were perfect and TJ (Majors) did an unbelievable job up there spotting. I’m so proud.”

Earnhardt Jr. was asked to sum up the feeling of winning the DAYTONA 500 for a second time.

“This place just has a lot of great history,” Earnhardt Jr. said. “It’s a great race track. You drive into it and you get a special feeling you don’t get anywhere else. As soon as you drive through the tunnel you know where you’re at. There are some great facilities and unique tracks and places we go that I have a lot of appreciation for, but nothing like Daytona.

“Once you win it, it’s like a color TV – once you watch color TV for the first time, you don’t want to go back to black and white. When I won it for the first time (in 2004), I just couldn’t wait to get back to Victory Lane.”

Fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR, #DAYTONA500 and #ROADTODAYTONA.  Stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com

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