Jun 30 | Daytona to host Coca-Cola Family Track Walk on July 4th

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Fans can enjoy some healthy, active fun by walking a mile of the 2.5-mile track alongside Coca-Cola Racing Family drivers Denny Hamlin, Ryan Newman and Austin Dillon. The event is free and open to all Subway Firecracker 250 Powered By Coca-Cola ticket holders.

Coke Track Walk

During the Coke Zero 400 Powered By Coca-Cola Weekend, the best way to get up close and personal with the Coca-Cola Racing Family is literally on the track.  To kick off festivities on Friday morning, some of NASCAR’s top drivers will give up their high-octane 800-horsepower stock cars for comfortable walking shoes as they take part in the Coca-Cola Family Track Walk.

Fans can enjoy some healthy, active fun by walking a mile of the 2.5-mile track alongside Coca-Cola Racing Family drivers Denny Hamlin, Ryan Newman and Austin Dillon. The event is free and open to all Subway Firecracker 250 Powered By Coca-Cola ticket holders.

Fans who wish to participate can enter at Gate 50 which is located on the backstretch off Midway Boulevard.  The track walk starts at 9:00 a.m. and gates will open to fans at 8:30 a.m.  Fans who are camping in the infield can enter at the west end of Lake Lloyd. 

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

You can also catch the Coke Zero 400 Powered By Coca-Cola live from Daytona International Speedway on Saturday, July 5 at 6:30 p.m. ET on TNT. The race will also be broadcast on MRN Radio and SiriusXM.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400 or by following @CocaColaRacing. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Jun 30 | Daytona International Speedway to Host Inaugural Race Camp

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Summer Camp Provides a Fun-Filled Day at the ‘World Center of Racing’.

Kids will have the opportunity to spend a fun-filled summer day at the “World Center of Racing” with Daytona International Speedway’s inaugural Race Camp on Thursday, July 31 between 9 a.m.-2 p.m.

Available for children ages 6-12, the Speedway’s Race Camp will deliver a jam-packed day of enjoyment at NASCAR’s most prestigious race track.

Among the camp activities planned are:

  • Track tour
  • Sign the start/finish line
  • Obstacle course and scavenger hunt
  • Photo in Gatorade Victory Lane
  • Safety Demonstration

Also included in the Race Camp will be two tickets for The Sprint Unlimited on Feb. 14. The Sprint Unlimited is a non-points race featuring the previous season’s NASCAR Sprint Cup Series pole winners as well as past Sprint Unlimited champions.

Tickets for the Daytona International Speedway’s Race Camp are $65 per person and can be purchased by calling 1-877-306-RACE or by visiting www.daytonainternationalspeedway.com/racecamp

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

You can also catch the Coke Zero 400 Powered By Coca-Cola live from Daytona International Speedway on Saturday, July 5 at 6:30 p.m. ET on TNT. The race will also be broadcast on MRN Radio and SiriusXM.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jun 30 | Largest Fireworks Show in the Southeast to Serve as Finale for the 56th Annual Coke Zero 400 Powered By Coca-Cola

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High in the sky, Fireworks By Santore will deliver a thunderous patriotic celebration with the largest fireworks show in the Southeast.

Following the Coke Zero 400 Powered By Coca-Cola on Saturday, July 5, the champion driver will deliver a roaring burnout in the tri-oval celebrating the victory in the Independence Day holiday classic.

High in the sky, Fireworks By Santore will deliver a thunderous patriotic celebration with the largest fireworks show in the Southeast.

The Flagler-based company will illuminate the sky over Daytona International Speedway with a 15-minute show shot from 15 different locations located along the backstretch.

New to the show this year will be Cube Pattern Shells that will produce a 3-D box with the letters U.S.A.

It will take seven days and a crew of 10 from Fireworks By Santore to set up the show, which is electronically fired using state-of-the-art digital firing equipment. To put together the largest fireworks show in the Southeast, Fireworks by Santore will utilize:

  • Shells ranging in size from 1” to 8”
  • 10,000+ lbs of explosive powder
  • 11,000 individual explosions

The types of shells range from the more traditional such as Chrysanthemum, Peonies, Dahlias, Willows and Salutes to specialty shells such as Smiley Faces, Star Patterns, Double Rings, 4 Color Changing, Shell of Shells, Crossettes, Strobing Diadems, Twilight Glitters and vibrant new pastel colors. 

Other shells that are part of the show include Sweeping Rings, Sweeping Inward, Sweeping Outward, Mushroom, Jelly Fish, Cut Glass, Octopus, Kaleidoscopes, Diamond Screamers and Tourbillions.

The show will begin with red and white fireworks for 30 seconds and the finale will last for approximately one minute, 30 seconds and will have over 2,000 individual pieces. The show uses enough control wire to wrap a lap and a half around the legendary 2.5-mile tri-oval.

For more information on Fireworks By Santore, visit www.fireworksbysantore.com

Fireworks Stats

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

You can also catch the Coke Zero 400 Powered By Coca-Cola live from Daytona International Speedway on Saturday, July 5 at 6:30 p.m. ET on TNT. The race will also be broadcast on MRN Radio and SiriusXM.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jun 25 | 2015 January Testing Dates at Daytona International Speedway Announced

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NASCAR Sprint Cup Series Will Test Jan. 15-16; Rolex 24 At Daytona Test Set for Jan. 9-11 ~

Preseaon Thunder

January testing at Daytona International Speedway will start a week later in 2015, Track President Joie Chitwood announced.

The Roar Before The Rolex 24, the critical three-day test for the IMSA TUDOR United SportsCar Championship and Continental Tire Sports Car Challenge teams, is scheduled for Jan. 9-11. The season-opening 53rd anniversary of the Rolex 24 At Daytona will be on Jan. 24-25.

Preseason Thunder featuring the NASCAR Sprint Cup Series is scheduled for Jan. 15-16. The stars of NASCAR will be prepping for the prestigious season-opening 57th annual DAYTONA 500 on Sunday, Feb. 22.

“A later starting date for January testing will be more convenient for both teams and fans,” Chitwood said. “Both testing sessions are important opportunities for teams as they prepare for their season-opening events during Budweiser Speedweeks. It’s also an exciting time for fans as they gear up for the start of the new season.”

The Preseason Thunder Fan Fest, the companion event to NASCAR Sprint Cup Series testing, is scheduled on Thursday night, Jan. 15. Tickets for Preseason Thunder Fan Fest as well as a schedule of driver question-and-answer and autograph sessions will be available at a later date.

During the Roar Before The Rolex 24, Daytona International Speedway will continue the tradition of hosting Scout Days. The one-of-a-kind event blends high-speed sports car action with two nights of camping and scouting activities. Scout Days scheduling and ticket information will be announced at a later date.

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

You can also catch the Coke Zero 400 Powered By Coca-Cola live from Daytona International Speedway on Saturday, July 5 at 6:30 p.m. ET on TNT. The race will also be broadcast on MRN Radio and SiriusXM.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jun 25 | Almirola Takes Big Swings at Batting Practice with the
Tampa Bay Rays

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On Tuesday, things came full circle as Almirola returned to his hometown to participate in batting practice with the Tampa Bay Rays as he promoted the upcoming Coke Zero 400 Powered By Coca-Cola on Saturday, July 5.

Aric Almirola with Joe Madden and Joie Chitwood

When growing up in the Tampa Bay area, Aric Almirola was faced with a difficult decision – pursue a career in baseball or auto racing.

Almirola opted for a career on four wheels and is currently in his third NASCAR Sprint Cup Series season driving the famed No. 43 for Richard Petty Motorsports.

“Right before I went to high school, I had to make that decision, do I want to race or try to play baseball,” Almirola said. “What do I want to do? I chose racing and never looked back.”

On Tuesday, things came full circle as Almirola returned to his hometown to participate in batting practice with the Tampa Bay Rays as he promoted the upcoming Coke Zero 400 Powered By Coca-Cola on Saturday, July 5.

It was the second straight year that Almirola visited with the Rays. Last year, he threw out the first pitch. This year, he got to take the field and swing for the fences.

“I haven’t hit a baseball in literally 15 years,” Almirola said. “To get in the cage and hit some balls was really good. I got a few out of the infield.

“My goal was not to swing and miss too many times which I didn’t. If the outfield would be about 270 (feet), I might have gotten a couple out here. But 370 is a reach for me.”

The Rays were kicking off an interleague series with the Pittsburgh Pirates. In addition to batting practice, Almirola gave Rays manager Joe Maddon a crew shirt while fellow Tampa native and Daytona International Speedway President Joie Chitwood III presented a Rays-themed driver’s helmet autographed by all 43 NASCAR Sprint Cup Series drivers.

Maddon gave Almirola a Rays autographed batting helmet with the special message: “Aroma matters: Stay fast.”

Almirola visited with Pittsburgh Pirates star Andrew McCutchen, 2013 NL MVP and three-time All-Star.

Almirola will make his second visit of the year to Daytona International Speedway next week for the Coke Zero 400. Earlier this year in the season-opening Daytona 500, he was collected in a multi-car crash and finished 39th.

He hopes to avoid trouble and have an opportunity to win at his hometown track in the mid-summer classic and secure a spot in the NASCAR Chase for the Sprint Cup.

“I want to win there more than I want to win anywhere,” Almirola said. “For whatever reason, I always have some sort of bad luck. Hopefully, knock on wood, this year we won’t have any bad luck when we show up to go Fourth of July racing.”

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

You can also catch the Coke Zero 400 Powered By Coca-Cola live from Daytona International Speedway on Saturday, July 5 at 6:30 p.m. ET on TNT. The race will also be broadcast on MRN Radio and SiriusXM.

Fans can follow NASCAR and stay up to speed on the latest news by using hashtag #NASCAR and #COKEZERO400. Fans can also stay connected with Daytona International Speedway on Twitter, Facebook and Pinterest for the latest news all season long. Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Jun 18 | Daytona International Speedway to Host Red Bull Global Rallycross

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On Aug. 22-23, Daytona International Speedway will host the seventh round of the 2014 Red Bull Global Rallycross season.

Red Bull Global Rallycross

Daytona International Speedway annually hosts stock cars, sports cars, motorcycles and go-karts. The “World Center of Racing” is now adding a new form of motorsport to its event calendar – rallycross.

On Aug. 22-23, Daytona International Speedway will host the seventh round of the 2014 Red Bull Global Rallycross season. Currently in its fourth year, Red Bull Global Rallycross  competes across the world with a 10-race schedule that also includes events in marquee locations like Barbados, New York, Seattle, and Las Vegas.

“We’re excited to be a part of Red Bull Global Rallycross,” Daytona International Speedway President Joie Chitwood III said. “On a challenging course located inside the Speedway, this new event to our calendar will showcase talented athletes battling side-by-side in a unique combination of horsepower, sliding and flight.”

Among the rallying and action sports athletes that compete in Red Bull Global Rallycross are Ken Block, Brian Deegan, Scott Speed, Nelson Piquet Jr. and Tanner Foust.

On a track that will include portions of Daytona’s famed road course asphalt and a challenging dirt section including an 8’ jump, drivers will slide, bang and fly in manufacturer-backed entries from Ford, Hyundai, Subaru, and Volkswagen. Red Bull Global Rallycross Supercars produce 600 horsepower and accelerate from 0 to 60 miles per hour in less than two seconds.

Red Bull Global Rallycross features an open paddock where fans are able to walk through the garages, engage the drivers and watch the mechanics wrench on the cars.

A detailed two-day event schedule will be released in the coming weeks.

Tickets for Red Bull Global Rallycross are on sale now by calling 1-800-PITSHOP or by visiting www.daytonainternationalspeedway.com. Race fans can purchase in advance to save 30 percent on a two-day admission, which are available for $35 for adults and $10 for ages 6-12. Daily admissions are available at the gate.

The feature race is scheduled for 2:30 p.m. Saturday, Aug. 23 and will be broadcast live on NBC. For more information on Red Bull Global Rallycross, please visit www.redbullglobalrallycross.com.

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

About Red Bull Global Rallycross

Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and table-top jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact. For more information visit www.RedBullGlobalRallycross.com.

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