| NASCAR Hall of Famer Rusty Wallace, Legendary Poker Champion Phil Hellmuth Tour DAYTONA Rising

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Following the “hot lap,” Daytona International Speedway President Joie Chitwood III gave both Wallace, who now serves as an analyst for ESPN, and Hellmuth a tour of the DAYTONA Rising construction site

NASCAR Hall of Famer Rusty Wallace showed off a racing icon – Daytona International Speedway – to legendary poker champion Phil Hellmuth on Monday by giving the 13-time World Series of Poker champion a “hot lap” around the 2.5-mile tri-oval.

Rusty Wallace and Phil Hellmuth

Following the “hot lap,” Daytona International Speedway President Joie Chitwood III gave both Wallace, who now serves as an analyst for ESPN, and Hellmuth a tour of the DAYTONA Rising construction site.

Rusty Wallace, Phil Hellmuth, and Joie Chitwood III Said Wallace: “The best view in my life at any race track ever. When you can sit up here and see the entire road course all around. You can’t do that at any road course in the country. I noticed when I was halfway (up), I could see all around the race track, every spot. Up here, it’s just amazing. You can see every bit of action on the race track; you can even see the beach almost. It’s a great view.”

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Apr 24 | Escalator Installation Begins on DAYTONA Rising

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The first escalator was raised and installed on the West end of the frontstretch. The new frontstretch grandstands will feature 40 escalators, which tops the nation in the number of stadium escalators.

DAYTONA Rising, the $400 million frontstretch renovation project at Daytona International Speedway, reached an important milestone on Wednesday morning as the escalator installation process began.  

The first escalator was raised and installed on the West end of the frontstretch. The new frontstretch grandstands will feature 40 escalators, which tops the nation in the number of stadium escalators. 

“Having the escalator installation process begin is another important milestone in the DAYTONA Rising project,” Daytona International Speedway President Joie Chitwood III said. “Vertical transportation is a key ingredient in this massive project and the escalators will help guests easily navigate the new venue so they can enjoy all the new amenities.”  

Escalator Installation  Escalator Installation 
 Escalator Installation  Escalator Installation
 Escalator Installation  

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Apr 22 | NASCAR Green Clean Air Tree Planting at the Yvonne Scarlett-Golden Cultural and Educational Center

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The NASCAR Green Clean Air Tree Planting Program Delivered by UPS™ is the largest tree planting program in sports. Over 250,000 trees have been planted to date in NASCAR, offsetting the racing for the next 15 plus years.

As part of NASCAR RACE TO GREEN™ and the NASCAR Green Clean Air Tree Planting Program Delivered by UPS™, NASCAR, International Speedway Corporation and Daytona International Speedway employees partnered together to plant 35 trees at the Yvonne Scarlett-Golden Cultural and Educational Center on Tuesday.

In addition, 35 trees will be donated and delivered to North Street Park in Daytona Beach.

The NASCAR Green Clean Air Tree Planting Program Delivered by UPS™ is the largest tree planting program in sports. Over 250,000 trees have been planted to date in NASCAR, offsetting the racing for the next 15 plus years.

Approximately 30 employees participated in planting of the cypress trees, which were purchased from a local nursery.

NASCAR Green 2014
NASCAR Green 2014 Daytona International Speedway, ISC and NASCAR employees plant cypress trees on Tuesday at the Yvonne Scarlett-Golden Cultural and Education Center.

NASCAR Green 2014 Approximately 30 employees, Daytona International Speedway Vice President of Operations Andrew Gurtis and NASCAR Vice President of Green Innovation Dr. Mike Lynch pose for a group photo following the planting of 35 cypress trees as part of the NASCAR Green Clean Air Tree Planting Program on Tuesday at the Yvonne Scarlett-Golden Cultural and Education Center in Daytona Beach.

The stars of NASCAR return to Daytona International Speedway on July 3-5. Tickets to the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and the Subway Firecracker 250 Powered By Coca-Cola NASCAR Nationwide Series race are available by calling 1-800-PITSHOP or online at www.daytonainternationalspeedway.com.

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Apr 15 | DAYTONA Rising Creates Opportunities For Local Construction Firms, Welcomes New Families To Daytona Beach Area

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The Speedway and its design-builder, Barton Malow, have awarded subcontracts, sub-subcontracts and purchase orders to Volusia County firms for the following areas: demolition, fencing, metal wall panels, asphalt, grading, drywall, plumbing, lumber supply, electrical, roofing, landscaping and masonry.

DAYTONA Rising workers

After a successful beginning to the 2014 motorsports event season, Daytona International Speedway is now ramping up construction activities for the $400 million DAYTONA Rising redevelopment project. More than 65 Volusia County-based businesses have been involved in the DAYTONA Rising project since its groundbreaking nearly one year ago, a number that is expected to grow as the project progresses. 

The Speedway and its design-builder, Barton Malow, have awarded subcontracts, sub-subcontracts and purchase orders to Volusia County firms for the following areas: demolition, fencing, metal wall panels, asphalt, grading, drywall, plumbing, lumber supply, electrical, roofing, landscaping and masonry. Local firms are excited about the opportunity to be part of DAYTONA Rising: 

  • “Barton Malow has created an outstanding team and we’re grateful to be one of the many local partners working on this massive project,” said P&S Paving Vice President Todd Phillips. P&S Paving, an asphalt paving, heavy highway contractor serving Volusia County, is providing paving and dirt services. 


  • “Our company has a long history working with the Speedway so we’re thrilled to be part of this important project,” said A. W. Baylor Versapanel-Plastering Vice President Jim Crews. “Barton Malow and DAYTONA Rising are energizing the community by providing local companies with an opportunity to work on a large-scale project for the next several years.” A. W. Baylor Versapanel-Plastering, a commercial construction firm based in Ormond Beach, Fla., is fabricating light gauge metal stud panels, installing all of the interior wall and ceiling framing as well as installing all drywall and plastering.  

  • “We’ve worked with the Speedway for more than 20 years so we understand the high expectations for DAYTONA Rising,” said Coleman Goodemote Construction President Charles Coleman. “Barton Malow is an outstanding partner and we look forward to helping them with this important project.” Coleman Goodemote Construction, a full-service commercial construction company based in Daytona Beach, is assisting with race-ready preparation for key Speedway events.  

Several members of the Barton Malow team have relocated to the greater Daytona Beach area to establish personal partnerships with the many local firms working on the project. Len Moser, a Barton Malow vice president and DAYTONA Rising's project executive, moved from Gwinnett County in Georgia to Ormond Beach with his wife and two children in June 2013. Moser is impressed with the passion for the project within the community. 

“From day one, our local partners have demonstrated their strong commitment to DAYTONA Rising,” said Moser. “Their dedication is helping to transform the Speedway’s vision into reality. This project is an extremely rewarding experience for me personally and professionally.”

Jason McFadden, Barton Malow’s director of project management, moved from Atlanta to Ponce Inlet, Fla. with his wife in October 2012. McFadden embraces the challenges associated with this once-in-a-lifetime project and has also experienced the local enthusiasm for DAYTONA Rising. 

“The overwhelming support from the Daytona Beach community continues to inspire us on a daily basis,” said McFadden. “We’re proud of the progress to date and look forward to the road ahead. We have a great team in place and I’m thrilled to have the opportunity to make an impact through the DAYTONA Rising project.”

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Apr 07 | David Strahan Promoted to Senior Director of Sales

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“With David’s leadership and expertise, he has quickly become an integral part of the team,” Chitwood said. “His promotion is well deserved and we look forwarding to his ongoing contributions.”

David Strahan has been promoted to Senior Director of Sales at Daytona International Speedway, Track President Joie Chitwood III announced.

Strahan, who joined Daytona International Speedway in August 2013, will oversee the sales department at the “World Center of Racing.” He will also continue to spearhead the “We Built Daytona” platform, which is designed specifically for partners involved in the construction of DAYTONA Rising, the $400 million frontstretch renovation project.

“With David’s leadership and expertise, he has quickly become an integral part of the team,” Chitwood said. “His promotion is well deserved and we look forwarding to his ongoing contributions.”

Prior to joining Daytona International Speedway, Strahan for the past 10 years has served as a Senior Account Manager and Account Executive at Indianapolis Motor Speedway where he secured, developed and executed sponsorship programs.

Strahan is a graduate of Ball State University.

Fans can follow NASCAR on Twitter and stay up to speed on the latest news by using hashtags #NASCAR and #DAYTONA500.  Stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long.  Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

Apr 04 | DAYTONA Rising April Project Update: Daytona International Speedway Prepares To Take The Fan Experience to New Heights

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“Our new motorsports stadium will have the most escalators of any sports stadium in the nation,” said Daytona International Speedway President Joie Chitwood III. “Fans will be able to easily navigate the new venue and access the new amenities and enhanced offerings.”

Escalator

Construction activities for the $400 million DAYTONA Rising redevelopment project are back in full swing. During the next month, the Speedway will begin to install the infrastructure for the new escalators and vertical transportation.  

“Our new motorsports stadium will have the most escalators of any sports stadium in the nation,” said Daytona International Speedway President Joie Chitwood III. “Fans will be able to easily navigate the new venue and access the new amenities and enhanced offerings.”  

 Here is a recap of key construction activities since the last update in March:

  • Began the demolition process on West end of the Petty Tower seating section.
  • Continued stair installation on West and East ends of the project.
  • Ongoing masonry at ground level including elevator tower on West end and new care center location near the existing Gate 8.  

 

Upcoming construction activities:

  • Begin the escalator installation process at West and East ends of the project.
  • Initial installation of aluminum grandstand system.
  • Ongoing steel installation.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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