REIMAGINING AN AMERICAN ICON.
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway.
Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.
At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
The project officially broke ground in early July, 2013 and is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.