Aug 07 | DAYTONA Rising August Project Update: DAYTONA Rising Hits Two-Year Mark

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“We’re thrilled to reach the two-year mark in the DAYTONA Rising project,” said President Joie Chitwood III.

DAYTONA Rising Update

After successfully hosting another series of events during last month’s Coke Zero 400 Weekend Powered By Coca-Cola, Daytona International Speedway turns its focus on the final stretch of construction activities related to the DAYTONA Rising project. 

“We’re thrilled to reach the two-year mark in the DAYTONA Rising project,” said Daytona International Speedway President Joie Chitwood III. “We will keep up the momentum and remain on schedule so that our fans can see the world’s first motorsports stadium in January 2016.” 

To date, over 40,000 new seats have been installed near the west end of the Speedway along with 14,000 seats in the east end. In addition, new concessions, restrooms, vertical transportation options and several new “neighborhood” areas are in place. 

Upcoming construction activities include:

  • Completion of escalator installation
  • Initial installation of solar array structure
  • Ongoing installation of trackside suite tower glass
  • Continued development of hospitality areas/suites

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.  

Toyota, Florida Hospital and Chevrolet are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 60,000 total square feet of engagement areas, branding rights for three of the injectors/entrances and three of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jul 01 | Chevrolet Becomes Founding Partner of DAYTONA Rising Project

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Beginning in 2016, the multi-year agreement will provide Chevrolet with naming rights for one of five fan injectors.

Chevy

International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) and Chevrolet today announced a multi-year partnership that will make Chevrolet a Founding Partner at Daytona International Speedway (DIS) as part of its DAYTONA Rising redevelopment project. 

The historic $400 million DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. DAYTONA Rising will transform DIS into the world’s first motorsports stadium, with premium amenities and attractions. 

Beginning in 2016, the multi-year agreement will provide Chevrolet with naming rights for one of five fan injectors. The massive, new and redesigned entry includes over 20,000 square feet of Chevrolet new vehicle displays and a fan engagement experience that vertically spans four concourse levels. Financial terms of the agreement were not disclosed. 

“Chevrolet has been an integral part of the ISC family for many years and we look forward to continuing our strong relationship,” said ISC Chief Executive Officer Lesa France Kennedy. “As part of their activation at DAYTONA Rising and other ISC facilities, Chevrolet will represent its iconic automotive brand through interactive experiences with fans.” 

Chevrolet will also have branding rights for one of the “neighborhoods” located near its injector.

Each football field-sized neighborhood will be located throughout the new frontstretch and feature retail and dining areas, as well as dozens of video screens. 

Additionally, Chevrolet will serve as an official partner of “The Great American Race,” the DAYTONA 500®, and receive official pace car rights in select years. 

“Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at ‘The World Center of Racing’ by partnering with International Speedway Corporation, Daytona International Speedway and the DAYTONA Rising project,” said Alan Batey, president GM North America. “We look forward to enhancing the experience for race fans here in Daytona with the new Chevrolet injector entrance and neighborhood.” 

In addition to the Founding Partner status with DAYTONA Rising, Chevrolet extended its pace car rights at several ISC facilities including Darlington Raceway®, Phoenix International Raceway® and Watkins Glen International® for various NASCAR and IMSA (International Motor Sports Association) events. 

“We’re excited to showcase Chevrolet’s legendary brand at DIS as part of DAYTONA Rising,” said Daytona International Speedway President Joie Chitwood III. “Their activation will elevate the race day experience at the new motorsports stadium, and continue to make them an integral part of the Speedway experience.” 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

Jun 30 | Fifth Third Bank Signs On as Official Bank of Daytona International Speedway

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Sponsorship Provides Marketing Opportunities Associated with Historic DAYTONA Rising Project, Solidifies Company’s Commitment to Motorsports

Fifth Third Bank

Daytona International Speedway today announced that Fifth Third Bank, a diversified financial services company, will become the official bank of the “World Center of Racing” and will integrate its ATMs into the redeveloped Speedway beginning in 2016. Additionally, Fifth Third Bank will serve as an official partner of the DAYTONA 500 and the Coke Zero 400 Powered By Coca-Cola.  

“The motorsports industry continues to be an important segment for Fifth Third Bank,” said Brian Lamb, president and CEO of Fifth Third Bank (North Florida). “We are proud to be the official bank of this landmark racing venue and its global sports brands, and we look forward to delivering innovative financial solutions to Daytona International Speedway as it continues to grow.” 

Effective immediately, the multi-year agreement will also provide Fifth Third Bank with fan engagement and corporate hospitality opportunities at the Speedway, as well as the ability to use Daytona International Speedway and its races’ marks and logos in Fifth Third Bank promotions. Financial terms of the agreement were not disclosed.

Lamb and Daytona International Speedway President Joie Chitwood III revealed the partnership today at the Fifth Third Bank Lake Eola building in Orlando, along with Ricky Stenhouse Jr., driver of the No. 17 Fifth Third Bank Ford Fusion for Roush Fenway Racing.

“We are very pleased to welcome Fifth Third Bank as the official bank of Daytona International Speedway,” said Chitwood. “DAYTONA Rising continues to serve as a valuable marketing platform for our growing list of partners.”

The relationship with Daytona International Speedway furthers Fifth Third Bank’s commitment to motorsports. Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 NASCAR Sprint Cup Series (NSCS) Ford entry for the past four seasons. Last year, they signed another multi-year sponsorship agreement with the organization.

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2015, the Company had $140 billion in assets and operated 15 affiliates with 1,303 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,637 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2015, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jun 05 | DAYTONA Rising June Project Update: Daytona International Speedway Gears Up For Coke Zero 400 Powered By Coca-Cola

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Approximately 40,000 new seats will be available near the west end of the Speedway along with 10,000 seats near the east end.

DAYTONA Rising Update

After several busy months of construction related to its $400 million DAYTONA Rising project, Daytona International Speedway (DIS) is now shifting gears to prepare for the upcoming Coke Zero 400 Powered By Coca-Cola. Fans attending the event will have an opportunity to preview some of the new amenities being created by historic renovation project. 

Approximately 40,000 new seats will be available near the west end of the Speedway along with 10,000 seats near the east end. Fans can also access new concessions and restrooms, escalators and vertical transportation options and several new “neighborhood” areas. 

Construction will accelerate again following the Coke Zero 400 Powered By Coca-Cola. 

Below is a list of key upcoming race-ready activities:

  • Final installation of elevators and escalators
  • Completion of east end seating areas
  • Installation of temporary infrastructure

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

May 28 | Jones Sign Company, Musco Lighting and P&S Paving Join Growing List of “We Built Daytona” Partners Associated With Historic DAYTONA Rising Project

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“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III.

We Built DAYTONA

Daytona International Speedway (DIS) today announced that Jones Sign Company, Musco Lighting and P&S Paving, Inc. have become the latest partners to join the expanding “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project. 

  • Jones Sign Company, a national specialist in the sign manufacturer and sign installation industry, will provide nearly 3,000 signs and more than 120,000 square feet of graphics for the new injectors/entrances. The company will also produce the DIS “Supersign” LED-lit letters, measuring 13 feet 6 inches tall and 286 feet wide. 

  • Musco Lighting, a global leader in the design and manufacture of sports-lighting systems, will illuminate the new frontstretch grandstand. In 1998, Musco lighted the speedway using its Mitran™ system specifically designed to meet the needs of drivers, spectators, and television broadcasts.  The new frontstretch of the grandstand will feature more than 700 of Musco’s Green Generation™ fixtures producing 77 million lumens of light.  

  • P&S Paving, an asphalt paving, heavy highway contractor based in Daytona Beach, is providing paving and dirt services. During the past year, the company has installed more than 50,000 square yards of temporary asphalt and 13 miles of utility piping. 

“We are very happy to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “We’re honored to showcase their products and work throughout our facility that will contribute to reimagining the experience at DIS.” 

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.  

The above companies join the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore, M-E Engineers and Schneider Electric. 

Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events. 

About Jones Sign Company

Jones Sign Company has been reliable and dependable for over 100 years. Their fabrication and project management stretch from coast-to-coast, servicing all of North & Central Americas. Their ability to execute large and complex programs is considered their strength. Jones Sign can execute new builds, reimages, or remodels. Jones covers sports venues, hospitals, and malls to multiple location programs for all sectors of retail, financial services, and corporate. They also offer comprehensive repair & maintenance service. 

About Musco Lighting

For nearly 40 years, Musco Lighting has specialized in the design and manufacture of sports and large area lighting solutions around the world. Musco has pioneered systems using metal halide and LED technologies that have made dramatic improvements in energy efficiency, and provided affordable ways to control spill light and glare. Permanent and temporary lighting solutions range from neighborhood Little League® fields to Olympic Games. Musco has a global team of experts that partner with customers to plan, complete, and maintain a cost-effective, trouble-free lighting solution for their facility. For more information on Musco’s innovative lighting solutions, visit: www.musco.com.  

About P&S Paving, Inc.

In the past 20 years, P&S Paving, Inc. has grown from a small business entity with only one used dozer, to a corporation with the ability to service major highway construction, large earthwork projects, and any small driveway or parking lot. They recently opened a new hot mix plant this year capable of producing over 400 tons per hour in a cleaner, more efficient form. In addition to their recent addition of a fourth paving crew, they are prepared for big jobs and heightened goals in the surrounding community. 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey. 

Toyota and Florida Hospital are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 40,000 total square feet of engagement areas, branding rights for two of the injectors/entrances and two of the new neighborhoods.  

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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