Sep 17 | DIS Garners Top Honors at 2014 PR News Platinum PR Awards

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“We like to be big and bold at Daytona International Speedway,” Track President Joie Chitwood III said. “The DAYTONA Rising 500 groundbreaking event was a unique and innovative way to kick off this historic project and we’re thrilled to see it recognized on a national level with a PR News Platinum PR Award.”

PR News Award

Daytona International Speedway was honored on Tuesday, Sept. 16, at the 2014 PR News Platinum PR Awards Luncheon in New York City winning the Media Event - Brand category for its historic DAYTONA Rising groundbreaking event – the DAYTONA Rising 500. 

This annual event salutes the year's most outstanding communicators, initiatives and organizations in the highly competitive and dynamic PR arena. These coveted awards set a benchmark for excellence in communications. The full list of winners and honorable mentions can be viewed here: http://www.prnewsonline.com/platinum-winners-2014/#.VBiIafbGpI4.twitter

The DAYTONA Rising 500, held in July 2013, was a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the DAYTONA Rising project. 

DAYTONA Rising 500

The DAYTONA Rising 500—the 500, in this case, signifying the approximate size of the race course (500 feet)—pitted pairings of current and former NASCAR drivers, as well as crew chief Larry McReynolds, in a test of competitive driving skills by guiding branded, 20-ton Cat® 950K Wheel Loaders through a series of obstacles and construction-site skill tests. In addition to event winners Greg Biffle and Trevor Bayne, the teams included drivers Jeff Burton and Ryan Newman, as well as McReynolds and NASCAR legend Darrell Waltrip. 

“We like to be big and bold at Daytona International Speedway,” Track President Joie Chitwood III said. “The DAYTONA Rising 500 groundbreaking event was a unique and innovative way to kick off this historic project and we’re thrilled to see it recognized on a national level with a PR News Platinum PR Award.”  

Coyne PR, the Speedway’s PR agency of record on the DAYTONA Rising project, assisted with the planning and execution of the event.

“We are incredibly privileged to work with the great professionals at Daytona International Speedway,” said Tom Coyne, CEO of Coyne PR. “We are so proud of this team effort and the opportunity to be part of this historic project.”

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Sep 05 | DAYTONA Rising September Project Update: Construction Heats Up During The Summer Months

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DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway.

DAYTONA Rising Update

During the last month, Daytona International Speedway continued to move forward with the $400 million DAYTONA Rising redevelopment project. Key areas of the new motorsports stadium are beginning to take shape.  

Below is a breakdown of key accomplishments since the last update as well as upcoming construction activities.  

Vertical Transportation:

  • Installed escalators and elevators at West and East ends of the project
  • Ongoing masonry near the West end of the project as well as in the center
  • Continued concrete pours on metal decks
  • Ongoing steel deck and detailing throughout the project
  • Began installation of curbs in West end and just east of the start/finish line

 


Injectors:

  • Began pouring concrete stairs for the far west Injector
  • Finalizing structural steel installation  

DAYTONA Rising Update

 

Neighborhoods:

  • Finalizing initial development of neighborhood bars, guest services, bathrooms and bistro concessions
  • Ongoing installation of HVAC systems in the West and East ends as well as just east of the start/finish line

DAYTONA Rising Update

DAYTONA Rising Update

Miscellaneous:

  • Ongoing demolition of the Turn 1 grandstands

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Aug 27 | DAYTONA Rising Welcomes CommScope as First Technology Partner in Expanding “We Built Daytona” Marketing Platform

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CommScope will deploy a new communications infrastructure at DIS providing the facility with the bandwidth and flexibility to offer services that will enhance a fan’s experience, as well as improve stadium operations.

CommScope

Daytona International Speedway (DIS) today announced CommScope, Inc., a global leader in infrastructure solutions for communications networks, has become the first technology partner in the expanding “We Built Daytona” marketing platform supporting the unprecedented $400 million DAYTONA Rising redevelopment project.  

CommScope will deploy a new communications infrastructure at DIS providing the facility with the bandwidth and flexibility to offer services that will enhance a fan’s experience, as well as improve stadium operations.  

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed. 

“We’re thrilled to welcome CommScope to our ‘We Built Daytona’ roster of partners, and we are especially honored to recognize them as the first technology partner for the platform,” said DIS President Joie Chitwood III. “This new infrastructure from CommScope will give us the ability to deliver leading technology services and functions to fans and staff as DIS becomes the world’s first motorsports stadium.” 

CommScope will deploy approximately 220 miles of SYSTIMAX® GigaSPEED XL® Category 6 cable, 50 miles of TeraSPEED® single mode fiber optic cable and all terminations supporting digital signage and way-finding, more than 1500 HD displays, synchronized stadium-wide messaging, Wi-Fi connectivity in social areas, and an enhanced audio experience. This upgrade to DIS will offer the same amenities that sports fans have come to expect in stadiums and arenas around the country.  

For stadium operations staff, the new infrastructure will enable DIS to provide critical security measures such as high resolution security cameras, HVAC control, lighting control, and other fire and life safety services.

“Daytona International Speedway is an American icon, and we are excited that CommScope will be a part of its transformation,” said Kevin St. Cyr, senior vice president of Enterprise Solutions, CommScope. “The advanced connectivity solutions that we will put in place will ensure that DIS can support the needs of racing fans in 2016 and beyond.”

In addition to the immediate new services CommScope’s communications solutions will support, it will also allow DIS to grow with the changing times as necessary. The new network infrastructure will provide a future-proof capability, enabling DIS to offer future services such as Ultra HD support and Wi-Fi throughout the property, without any additional upgrades. 

CommScope joins five other companies aboard the “We Built Daytona” platform, including Kingspan, a market leader in sustainable building product technology; USG Corporation (NYSE:USG), a leading building products company; Sherwin-Williams, an industry leader in the development of technologically advanced paint and coatings; Big Ass Fans, a ceiling fan design and engineering company; and ROSSETTI, an award-winning architectural design and planning firm that is leading the master planning of the DAYTONA Rising project. 

Following construction, CommScope will receive special recognition as a “We Built Daytona” partner within the facility, along with corporate hospitality opportunities for entertaining guests during major events.

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

 

About CommScope

CommScope (www.commscope.com, NASDAQ: COMM) has played a role in virtually all the world’s best communication networks. We create the infrastructure that connects people and technologies through every evolution. Our portfolio of end-to-end solutions includes critical infrastructure our customers need to build high-performing wired and wireless networks. As much as technology changes, our goal remains the same: to help our customers create, innovate, design, and build faster and better. We’ll never stop connecting and evolving networks for the business of life at home, at work, and on the go.

Jul 31 | DAYTONA Rising August Project Update: Construction Activities Shift Into High Gear

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“We are proud of our accomplishments to date but will certainly put the pedal to the metal in the months ahead,” said Daytona International Speedway President Joie Chitwood III. “Our plan is to open 40 percent of the new stadium by Budweiser Speedweeks 2015; therefore it’s important for us to continue the momentum.”

DAYTONA Rising

After successfully hosting another series of events during last month’s Coke Zero 400 Weekend Powered By Coca-Cola, Daytona International Speedway will significantly ramp up construction activities for the $400 million DAYTONA Rising redevelopment project. The average number of daily construction workers will increase from 600 to 850 during the peak summer months, representing the largest construction team since the project’s inception. 

“We are proud of our accomplishments to date but will certainly put the pedal to the metal in the months ahead,” said Daytona International Speedway President Joie Chitwood III. “Our plan is to open 40 percent of the new stadium by Budweiser Speedweeks 2015; therefore it’s important for us to continue the momentum.” 

Key accomplishments to date:

  • Installed more than 58,000 pieces of steel
  • Poured more than 18,700 cubic yards of concrete
  • Installed 18 of the 40 new escalators
  • Installed 1,000 square feet of exterior metal panels

 The demolition of the Lockhart Grandstands near Turn 1 is complete. More than 30,000 seats will be removed in next 30 days. 

 Upcoming construction activities include:

  • Continue installing escalators at West and East ends of the project
  • Ongoing masonry near main IT room and loading dock support areas
  • Ongoing steel installation
  • Continue installing new lights on the West end of the project

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jul 06 | Coke Zero 400 Champion Aric Almirola Visits DAYTONA Rising

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Almirola, a native of nearby Tampa and who attended races at “The World Center of Racing” as a youth, toured the west end of the steel structure on Friday afternoon.

Prior to his victory in Sunday’ s Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race, Richard Petty Motorsports driver Aric Almirola took a tour of the DAYTONA Rising construction site with Daytona International Speedway President Joie Chitwood III. 

Almirola, a native of nearby Tampa and who attended races at “The World Center of Racing” as a youth, toured the west end of the steel structure on Friday afternoon. Almirola sat in the wider and more comfortable grandstand seats and even took a “selfie” that he later posted on Twitter @aric_almirola

Aric Almirola touring DAYTONA Rising

Two days later, Almirola captured his first career NASCAR Sprint Cup Series race at his home track driving the No. 43 U.S. Air Force Ford, a victory that almost assures Almirola of a berth in NASCAR’s season-ending “playoffs,” the Chase for the NASCAR Sprint Cup. 

“I grew up two hours away from here in Tampa and I grew up in those stands watching Daytona 500s and Firecracker 400s and grew up dreaming about what it would be like to win here,” Almirola said. “I can’t believe I just took the 43 car to victory lane here at Daytona. This is amazing.”  

 Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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OWN A PIECE OF HISTORY

Fanatics Authentic offers timeless collectibles from Daytona as part of the historic DAYTONA Rising redevelopment

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