| Coke Zero 400 Champion Aric Almirola Visits DAYTONA Rising

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Almirola, a native of nearby Tampa and who attended races at “The World Center of Racing” as a youth, toured the west end of the steel structure on Friday afternoon.

Prior to his victory in Sunday’ s Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race, Richard Petty Motorsports driver Aric Almirola took a tour of the DAYTONA Rising construction site with Daytona International Speedway President Joie Chitwood III. 

Almirola, a native of nearby Tampa and who attended races at “The World Center of Racing” as a youth, toured the west end of the steel structure on Friday afternoon. Almirola sat in the wider and more comfortable grandstand seats and even took a “selfie” that he later posted on Twitter @aric_almirola

Aric Almirola touring DAYTONA Rising

Two days later, Almirola captured his first career NASCAR Sprint Cup Series race at his home track driving the No. 43 U.S. Air Force Ford, a victory that almost assures Almirola of a berth in NASCAR’s season-ending “playoffs,” the Chase for the NASCAR Sprint Cup. 

“I grew up two hours away from here in Tampa and I grew up in those stands watching Daytona 500s and Firecracker 400s and grew up dreaming about what it would be like to win here,” Almirola said. “I can’t believe I just took the 43 car to victory lane here at Daytona. This is amazing.”  

 Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

Aric Almirola touring DAYTONA Rising

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Jul 02 | USG Becomes “We Built Daytona” Partner, Joins Others as Unique Marketing Platform Expands

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The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.

We Built Daytona

Daytona International Speedway (DIS) today announced USG Corporation (NYSE:USG), a leading building products company, has become a “We Built Daytona” partner, joining three other companies in the expanding marketing platform as part of the unprecedented $400 million DAYTONA Rising redevelopment project. 

USG will help put the finishing touches on the interior of the new DIS frontstretch and their USG Securock® Glass-Mat Sheathing will be prominent throughout the exterior of the project. Approximately 30 acres of USG’s drywall and about 140,000 square feet of USG Ceilings® panels will be installed in the new interior. 

“USG is honored to be a partner in this very exciting, high profile project that is reinventing DIS just as USG is reinventing itself with a new brand, new energy, and new focus on innovation,” said Greg Salah, USG Senior Vice President of Sales and National Accounts. “The spirit that prevails at DIS echoes that of USG, heralded by characteristics like teamwork, competition, high performance, comebacks, and winning at the highest level.”

The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.  

In addition to USG, the new partners include: 

•  Sherwin-Williams, an industry leader in the development of technologically advanced paint and coatings, will supply paint materials for the new DIS frontstretch
• 

Delta T Corporation (Big Ass Fans), a ceiling fan design and engineering company, will install more than 40 fans throughout the 11 “neighborhoods” along the nearly mile-long frontstretch. The high volume, low velocity cooling fans will keep attendees comfortable through the use of high volume air movement

• 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, is leading the master planning of the DAYTONA Rising site

The above companies join Kingspan, a market leader in sustainable building product technology, who became the first “We Built Daytona” partners in February.  Kingspan’s North American headquarters are located in DeLand, Florida.  

“We’re excited to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “As leaders in their respected industries, we are proud to have the best products, and the best manufacturers and companies, featured throughout what will be the first motorsports stadium anywhere in the world.” 

Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as “We Built Daytona” partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events.

 

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

 

Jun 04 | DAYTONA Rising June Project Update: Safety Takes Center Stage at Daytona International Speedway

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After hearing remarks from Joie Chitwood III and Len Moser of Barton Malow, the construction team of DAYTONA Rising received a special safety demonstration from Greg Biffle, driver of the No. 16 3M Ford Fusion for Roush Fenway Racing in the NASCAR Sprint Cup Series.

Greg Biffle at DAYTONA Rising

As part of its commitment to safety during the construction of the $400 million DAYTONA Rising project, Daytona International Speedway participated in the Occupational Safety and Health Administration (OSHA) National Fall Safety Stand-Down – an initiative that emphasizes fall prevention in the construction industry. NASCAR Sprint Cup Series driver Greg Biffle joined key officials from OSHA, Daytona International Speedway and Barton Malow (design-builder for DAYTONA Rising) at the “World Center of Racing” earlier today to discuss important safety topics with the DAYTONA Rising construction team. 

OSHA Deputy Assistant Secretary of Labor Jordan Barab kicked off the event by discussing the importance of effective safety and health programs at construction sites such as DAYTONA Rising. 

“The number of businesses and workers partnering with OSHA in this week is unprecedented and we want the impact to be unmatched as well,” said Barab. “We're bringing everyone together, including everyone here at the Speedway today, for these events so that we save more lives and prevent more injuries than ever before.” 

Earlier this year, OSHA’s Jacksonville Area Office, the University of South Florida SafetyFlorida Consultation Program and Barton Malow signed a strategic partnership for DAYTONA Rising that focuses on preventing work-related injuries and controlling or eliminating serious workplace hazards. 

“Safety is the foundation of our business both on and off the track,” said Daytona International Speedway President Joie Chitwood III. “It’s important to reinforce the importance of safety as we continue to move forward with DAYTONA Rising.” 

“We’re committed to providing our employees with a safe working environment and will continue to take every measure to ensure that our staff is properly trained and prepared,” said Barton Malow Vice President Len Moser. “Our team is proud to be associated with these great organizations to collectively promote safety management.” 

After hearing remarks from Chitwood and Moser, the construction team received a special safety demonstration from Greg Biffle, driver of the No. 16 3M Ford Fusion for Roush Fenway Racing in the NASCAR Sprint Cup Series. Biffle was on hand to showcase 3M harness technology as well as preview the upcoming Coke Zero 400 Powered By Coca-Cola on Saturday, July 5. He also helped DIS crews install some of the first new, wider seats as part of DAYTONA Rising (more on that below). 

“I’m happy to help Daytona International Speedway and Barton Malow with their ongoing safety efforts for the DAYTONA Rising project,” said Biffle. “It’s amazing to see how the project has developed in a short time. I hope to be standing in Victory Lane when we return here for the Coke Zero 400.” 

For Coke Zero 400 Powered By Coca-Cola tickets, call 1-800-PITSHOP or visit www.daytonainternationalspeedway.com.

 

DAYTONA Rising Construction Activities

Approximately 2,000 seats were installed in the new grandstand footprint near Turn One. These seats will be available in time for Budweiser Speedweeks 2015. The Speedway expects to install a total of 40,000 new seats by 2015. 

The Speedway also continued escalator, elevator shaft and steel installation during the last month of construction and is now focused on race-ready preparation for the Coke Zero 400 Powered By Coca-Cola. Below is a list of key upcoming race-ready activities: 

  • Asphalt paving and patching
  • Installation of existing stairway fencing and fencing
  • Set up Sprint Tower elevator tent lobbies
  • Installation of entrance chutes for ticket gates

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

May 02 | DAYTONA Rising May Project Update: Daytona International Speedway Continues to Take Shape

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Less than one week ago, the first escalator was raised and installed on the West end of the frontstretch as part of the new vertical transportation. Additionally, the Speedway continued steel and metal stud installation during the last month of construction.

Escalator Installation

DAYTONA BEACH, Fla. – Construction activities for the $400 million DAYTONA Rising redevelopment project are heating up. In less than 12 months, Daytona International Speedway has installed 7,000 tons of steel and poured over 13,000 cubic yards of concrete to develop the world’s first motorsports stadium. 

Less than one week ago, the first escalator was raised and installed on the West end of the frontstretch as part of the new vertical transportation. Additionally, the Speedway continued steel and metal stud installation during the last month of construction. 

Upcoming construction activities include:

  • Continue installing stairs and escalators at West and East ends of the project
  • Completion of elevator shaft in Injector 1 and 5 will occur in early to mid May
  • Ongoing steel installation in Injectors 2, 3 and 4
  • Interior build out of restrooms, merchandise areas, concession stands and neighborhood bar in Injector 1
  • Service level masonry work in all areas is in progress
  • Continuing Installation of litter shield, seating treads and risers in Injector 1
  • Underground cable pulling for the stadium’s new power system to feed the new stadium is in progress

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Apr 24 | Escalator Installation Begins on DAYTONA Rising

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The first escalator was raised and installed on the West end of the frontstretch. The new frontstretch grandstands will feature 40 escalators, which tops the nation in the number of stadium escalators.

DAYTONA Rising, the $400 million frontstretch renovation project at Daytona International Speedway, reached an important milestone on Wednesday morning as the escalator installation process began.  

The first escalator was raised and installed on the West end of the frontstretch. The new frontstretch grandstands will feature 40 escalators, which tops the nation in the number of stadium escalators. 

“Having the escalator installation process begin is another important milestone in the DAYTONA Rising project,” Daytona International Speedway President Joie Chitwood III said. “Vertical transportation is a key ingredient in this massive project and the escalators will help guests easily navigate the new venue so they can enjoy all the new amenities.”  

Escalator Installation  Escalator Installation 
 Escalator Installation  Escalator Installation
 Escalator Installation  

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey. 

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods. 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site. 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.  

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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