Feb 14 | Fanatics Authentic Offers Timeless Collectibles from Iconic Daytona International Speedway as Part of the Historic DAYTONA Rising Redevelopment

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Fanatics Authentic Offers Timeless Collectibles from Iconic Daytona International Speedway as Part of the Historic DAYTONA Rising Redevelopment

Fanatics Authentic Offers Timeless Collectibles
Collection Available at http://www.FanaticsAuthentic.com/DAYTONA_Rising 

Fort Lauderdale, Florida – February 12, 2014 – Fanatics Authentic, the premier online destination for authentic autographed memorabilia, has teamed up with Daytona International Speedway to offer all race fans the rare opportunity to own a piece of motorsports history. As DAYTONA Rising, the historic redevelopment of Daytona International Speedway continues, Fanatics Authentic is giving fans the chance to purchase parts of the iconic “World Center of Racing,” from the very grandstand seats they sat in to the signage and other historic memorabilia from the Speedway. As the new memorabilia division of Fanatics, Inc., the nation's largest online retailer of licensed sports products, Fanatics Authentic is allowing fans the opportunity to bring home a lifetime of memories with their unique collectibles and unparalleled reputation. 

The “World Center of Racing” is one of the most revered racetracks in NASCAR and motorsports history, producing over a half century of unforgettable racing moments with thrilling victories and high speed competition that are treasured by fans around the world.  Daytona International Speedway and Fanatics Authentic are providing a way for NASCAR fans to preserve those special moments with their DAYTONA Rising Collection. With the renovation of Daytona International Speedway, Fanatics Authentic will use various pieces of the venue to create impressive commemorative collectibles. 

Currently, the sports memorabilia retailer is offering Daytona International Speedway ticketholders the option to take home the seats they frequented by preselling the racetrack’s seats along the famed frontstretch. Non-ticketholders can purchase generic seats and additional speedway relics.

Fans can visit FanaticsAuthentic.com/DAYTONA_Rising to view the full collection, and can reserve their seats of choice with a Fanatics Authentic sales representative by calling (866) 578-0541.
 
“The renovation of Daytona International Speedway will usher in a new era for race fans at the historic venue,” said Ross Tannenbaum, CEO of Fanatics Authentic, “We’re thrilled to partner with Daytona International Speedway to offer race fans a chance to own a piece of that storied history.  The fond memories of the iconic motorsports landmark can now live on in fans’ households in a unique way.”

“From the day we announced the DAYTONA Rising project, we received a lot of interest from fans, industry partners and even drivers in purchasing seats and other memorabilia from the Speedway,” said Daytona International Speedway President Joie Chitwood III. “By partnering with Fanatics Authentic, we will ensure the highest quality authentic memorabilia from the ‘World Center of Racing’ will be available to satisfy even the most die-hard NASCAR fan.”

Fans that purchase items from the DAYTONA Rising Collection will begin to receive their memorabilia from Turn 1 in September 2014.

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.  DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
 
ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.
 
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year.  Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Feb 07 | DAYTONA Rising February Project Update

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Daytona International Speedway Finalizing Preparations for Upcoming Events

DAYTONA BEACH, Fla. – After a successful 2014 Rolex 24 At Daytona, Daytona International Speedway is now finalizing its race-ready preparations for Budweiser Speedweeks 2014 and the 56th annual DAYTONA 500 NASCAR Sprint Cup Series race on Sunday, Feb. 23. Construction activities for the DAYTONA Rising project will accelerate again in March following the Speedway’s upcoming premier events.

“Our team has worked tirelessly to ensure that the facility continues to operate at a high level for our race fans during this busy and unique time,” said Daytona International Speedway President Joie Chitwood III. “We are certainly excited about the future of Daytona International Speedway, however we are as equally focused on delivering a great experience during our upcoming events.”

Below is a recap of key race-ready activities since the last update in January:
  • Installed entrance chutes for ticket gates 
  • Tested lighting and Digital Antenna System (DAS) 
  • Relocated merchandise store building pad outside the frontstretch
  • Built temporary suite tower lobby and temporary ticketing trailers
  • Set up hospitality village and the Budweiser 1876 Club
About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP. 

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Feb 06 | Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project At Daytona International Speedway

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Extends Multi-Year Partnership At Several International Speedway Corporation Properties

Toyota Injector Outside View

CHICAGO and DAYTONA BEACH – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.

DAYTONA Rising is ISC’s complete reimagining of the fan and sponsor experience at its iconic Daytona International Speedway, a multi-year project encompassing the Speedway’s nearly one-mile long frontstretch that, upon completion in January 2016, will create a world-class facility with premium amenities unmatched in the industry. Financial terms of the agreement were not disclosed.

“When we started drafting the designs of DAYTONA Rising, we envisioned partnering with equally forward-thinking organizations like Toyota to bring forth the very best experience for our fans and guests,” said ISC Chief Executive Officer Lesa France Kennedy. “Toyota has been a great partner for many years and we will continue to work together to enhance the fan experience at many of our facilities across the country.”

Beginning in 2015, the 11-year agreement will provide Toyota with naming rights for one of five fan injectors.  The massive, new and redesigned entry statement includes over 20,000 square feet of Toyota engagement and fan experience that vertically spans four concourse levels.

The Toyota brand will also have a presence in the new “World Center of Racing” zone, the central “neighborhood” overlooking Daytona’s famed start/finish line inside the new frontstretch facility. The “World Center of Racing” zone is roughly the area of two football fields where Daytona International Speedway, its partners and race fans will celebrate the history and legacy of racing at the iconic motorsports venue.  Fans will be able to socialize and enjoy themselves in this area prior to, during and after a race.

Ten additional neighborhoods, each the size of a football field, will be located throughout the new frontstretch with custom bar, retail and dining areas, as well as dozens of video screens to provide fans with non-stop views of on-track action while they mingle with friends. Toyota will also have branding rights to a neighborhood near the Toyota injector.

Additionally, Toyota will serve as an official partner of “The Great American Race,” the DAYTONA 500®, and will receive official pace car rights in 2015.

“DAYTONA Rising represents our commitment to delivering engaging and innovative ways for our partners to showcase their brand,” said Daytona International Speedway President Joie Chitwood III. “We’re proud to integrate Toyota into this historic project. Our fans and guests will now enjoy more exciting, innovative and engaging experiences from the moment they enter the new facility to the time they reach their seats and beyond.”

In addition to the Founding Partner status with DAYTONA Rising, Toyota also extended the following sponsorship rights at other ISC venues:

  • Race entitlement sponsorship of the spring NASCAR Sprint Cup Series and Nationwide Series races at Richmond International Raceway®
  • Pace Car rights at Auto Club Speedway®, Chicagoland Speedway®, Kansas Speedway®, Phoenix International Raceway®, Richmond International Raceway® and Watkins Glen International® for each NASCAR major event weekend, as well as Official Vehicle at Route 66 Raceway®

The partnership was announced today at the Chicago Auto Show, the same location where Toyota initially revealed its plans more than 10 years ago to participate for the first time in NASCAR, as part of the NASCAR Camping World Truck Series.

“This is a unique opportunity for Toyota to elevate our brand in the motorsports community, especially through the DAYTONA Rising project,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA, Inc. “ISC and Daytona International Speedway will provide strong platforms to interact with our guests and most importantly, our race fans.”

Jan 10 | DAYTONA Rising January Project Update: Daytona International Speedway Kicks Off The New Year With Race-Ready Preparation

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DAYTONA Rising January Project Update: Daytona International Speedway Kicks Off The New Year With Race-Ready Preparation

Daytona Rising January Project Update

DAYTONA BEACH, Fla. – Daytona International Speedway has shifted its focus to race-ready preparation for the 52nd Anniversary of the Rolex 24 At Daytona and Budweiser Speedweeks 2014. Construction activities related to the DAYTONA Rising project will continue during this time. However, the Speedway’s main goal is to accommodate and entertain hundreds of thousands of race fans during its premier events in the early part of the year.

“We are proud of the progress thus far on the DAYTONA Rising project and equally excited to welcome fans for the start of the 2014 racing season,” Daytona International Speedway President Joie Chitwood III said. “They will get an up close and personal look at all the progress we’ve made to date and hopefully, they will share in the excitement that we’ve felt since the groundbreaking in July. Our partners at Barton Malow and ROSSETTI have put us in a great position to continue momentum for the DAYTONA Rising project while preparing the facility so we can deliver unforgettable experiences for our loyal fans during our marquee events.”


Race-ready activities that are currently underway:
  • Relocating merchandise store building pad outside the frontstretch
  • Setting up hospitality village and the Budweiser 1876 Club
  • Building temporary suite tower lobby and temporary ticketing trailers
  • Mobilizing the Americrown temporary kitchen
  • Admission Gates relocation completed and ticket scanning systems tested
  • Paving within the construction site to support fan access and pedestrian traffic

Here is a recap of key construction activities since the last update in December:
  • Steel installation near the middle bowl section of the frontstretch grandstand
  • First slab on the metal deck (first elevated concrete pour)
  • Completed pile cap installation

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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Dec 12 | DAYTONA Rising Project Helps To Drive Projected Volusia County Hiring Boom

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The recently released Manpower Employment Outlook Survey from ManpowerGroup found that more employers in Volusia County plan to hire workers in Quarter 1 2014 than in any other part of the country. DAYTONA Rising — the massive $400 million redevelopment project at Daytona International Speedway — was cited as a key source of expected growth in the construction industry which led local industries for the upcoming quarter.

DAYTONA BEACH, Fla. – The recently released Manpower Employment Outlook Survey from ManpowerGroup found that more employers in Volusia County plan to hire workers in Quarter 1 2014 than in any other part of the country. DAYTONA Rising — the massive $400 million redevelopment project at Daytona International Speedway — was cited as a key source of expected growth in the construction industry which led local industries for the upcoming quarter. This represents the first time that Volusia County has led the country in Manpower’s hiring forecast.

“For more than 50 years, Daytona International Speedway has served as a key economic pillar in Volusia County,” Daytona International Speedway President Joie Chitwood III said. “DAYTONA Rising enables us to continue creating opportunities for our talented and hard-working local business partners. This is an exciting time for our community.”

The DAYTONA Rising project broke ground in July 2013 and will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

For more information on the survey, please visit: http://press.manpower.com/.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

 

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

 

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

 

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest.

 

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

 

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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Fanatics Chair

OWN A PIECE OF HISTORY

Fanatics Authentic offers timeless collectibles from Daytona as part of the historic DAYTONA Rising redevelopment

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